Marketing Vehicles With Autonomous Abilities

    Driverless vehicles, or the self-driving car, is defined as any car with features that allow it to accelerate, brake, and steer a car’s course with limited or no driver interaction (BI Intelligence par.4). When most people hear the term “driverless vehicle”, people instantly think cars that drive all by themselves, meaning that the vehicles are able to completely control themselves while the driver can sit back in the driver’s seat as if they were the passenger. The reality is that it will actually be a few years before fully self-automated vehicles will make their debut on the road, but for now the car companies and manufacturers are adding self-driving features of the latest models of cars. For example, the 2016 BMW i3 has the capability to self-park itself without the need of the driver to control the steering wheel. This reduces the risk of the driver hitting another vehicle while

Imagine being able to get into your car and simply typing in your desired destination, and then reclining your seat to watch a movie or text a friend. During this time, the car is basically driving itself. Well, soon this may be possible this invention is called an autonomous car. An autonomous car, or driverless/ robotic car, is a car that is designed to drive without human interference. Essentially, drivers can program their destination into the car’s GPS system and then sit back and relax. Some of the world’s largest car companies are currently creating autonomous vehicles, such as Audi, Toyota, Volvo, Mercedes, and countless others. The driverless vehicle is now becoming a clearer and more present reality, and has been discussed and planned for decades. The autonomous vehicle offers significant benefits, but raises many questions and difficulties.

Are Americans ready for cars that can drive themselves?, will it be safe for “ai’s” on the road instead of normal human drivers?, and how will this be beneficial to traffic, crashes, and time? In the Newsela article, “pro/con: self-driving cars are just around the corner. Is it a good thing?”, By Tribune News Service, Self-driving cars remove many of the human mistakes that cause injuries and deaths. Self-driving cars can also help disabled and elderly people get from place to place on their own. The self-driving cars that are now being developed use many forms of technology to drive themselves. Radar, cameras and other devices are used to "see" the world around the car. Advanced computer systems drive the car from one destination to another without any help from humans. Self-driving cars offer such a wealth of advantages that it makes little difference whether Americans are ready. Americans need to get ready. Self-driving cars will soon be in their rearview mirrors.

A driverless, or autonomous, car is a car that is able to operate and drive itself without the need of human interaction. Autonomous cars are able to navigate independently by using systems like GPS, radar and are able to sense the environment around the car by using sensors. Many major car companies, including Ford, General Motors, Audi, BMW and Volvo, have begun testing autonomous car systems. General Motors predict they could have a fully autonomous car on the road as soon as 2018[1]. There are many advantages to autonomous cars such as fewer traffic collisions, reduced congestion, relieves the occupants of navigation duties so they are free to do other things, and autonomous cars can be used by anyone even if they have a disability

“Ninety percent of our road accidents are related to bad driving behavior; driving recklessly and speeding under the influence of alcohol, changing lanes without signaling, driving on the hard shoulder and passing through red lights.” -Lt Gen Dahi Khalfan Commander in chief of the Dubai Police (Olarte, 2011). The majority of car crashes are caused by human errors, and if this proposition is implemented, the number of fatalities due to car accidents per year will dramatically plummet. In 2012, a Google driverless car had driven over 300,000 miles, with only two accidents being reported, both of which had been a human’s fault (Emerson, 2012). Autonomous cars will have quicker reflexes than humans, make more reliable judgments and will not commit silly mistakes such as texting whilst driving. As a collateral for reducing accidents, this innovation could theoretically also save the government trillions of dollars each year.

The article, “The Promise of a Post-Driver Life” states, car accidents occur every day, leaving someone seriously injured about every seven-seconds and one dead about every fourteen minutes (Humas). Surprisingly, driverless vehicles are on the rise and people do not know how to react or what to think about them. While the number of accidents on the road has increased over the years. Driverless cars could be a solution to help to mend the problem and help eliminate driver errors. Some people believe we should have driverless vehicles while others say they would be too dangerous. Many people in the United States feel driverless cars can create a decrease in the number of accidents, create a better traffic flow, and create greater mobility for those who cannot drive, while others say it would be too hazardous with possible computer malfunctions, cyber attacks, and relying on algorithms to make ethical decisions.

Self-driving cars are something that’s new, it’s something that has only just been implemented in the past few years, and will be continually implemented and improved upon. Currently autonomous cars are limited to actions such as parallel parking, brake assist, and lane detection. In the near future experts are predicting fully autonomous self-driving cars with little to no human interaction. Currently self-driving vehicles are described from levels 0-4, 0 being no automated assistance, to level 4 where the car can “perform all safety‐critical driving functions and monitor roadway

In the United States, driver error is the primary factor to blame for automobile deaths. According to the National Safety Council, in 2015, over thirty-eight thousand people died in car crashes. On average, that is 194 people killed a day. It is unacceptable to lose so many lives each year to this tragedy. Unfortunately, society has accepted this as the price of convenient transportation. However, there is an alternative. In recent years, the feasibility of affordable driverless cars is becoming a reality. The pace of current progress points to a future where driverless cars will replace humans at the wheel.

3]. The car is also equipped with a laser range finder which is used to scan more than 200 feet in all directions to generate a 3-dimentional map area around the car. This helps the self-driving car determine if it is on a road or heading towards the sidewalk. Four small radars are located in the front bumper and rear bumper to aid in figuring out the positions of far objects. In addition, the Google car has a camera which is used to detect traffic lights and help figure out moving objects [Ref. 4]

In about a decade, self driving cars have transformed from a distant, futuristic dream to a close certainty. As people begin to acclimate to the idea of self-driving cars, developers, such as Google, Tesla, Audi, and Nissan race to create the best, road-ready, consumer-ready vehicles that are able to navigate our streets independently.

More than 40% of fatal crashes involve alcohol, distraction, drug involvement and/or fatigue (NHTSA 2014). Autonomous vehicles should not fall prey to human failings, suggesting the potential for at least a 40% fatal crash rate reduction. Even when the vehicle or roadway environment is the critical reason behind a crash, human factors such as inattention, distraction, or speeding regularly contribute to the crash occurrence and/or injury severity.

According to a survey conducted by the National Highway Traffic and Safety Agency, 94 percent of light vehicle crashes between 2005 and 2007 were attributed to driver-related errors (Singh, 2015, p.1). Unsurprisingly, the overwhelming majority of these errors were traced to inattention, distractions, and improper vigilance (Singh, 2015, p.2). This data not only reinforces the argument that human involvement is the most dangerous aspect of driving, but it also provides a good estimate of the number of accidents that could be prevented by competent self-driving

A driverless car or robotic car is a vehicle that is capable of sensing its environment and navigating without human input. It is known as autonomous car. In May 2017, automated cars permitted on public roads but not yet fully autonomous since they all require human driver at the wheel who is ready at a moment’s notice to take control of the vehicle. There are many techniques to detect the surroundings of autonomous cars like radar, GPS, laser light, odometry (the use of data from motion sensors to estimate change in position over time), and computer vision. To identify appropriate navigation paths, as well as obstacles and relevant signage, advanced control systems interpret sensory information. Autonomous cars have control systems that can analyze sensory data to distinguish between different cars on the road, which is very useful in planning a path to the desired destination.

One of the major incentives for developing autonomous vehicles is the potential impact on vehicle safety. In 2009, there were 10.8 million motor vehicle accidents in the US, resulting in 35,900 deaths (Census 2012). It’s estimated that over 90% of all accidents are due to

Through improvements of technology during the 21st century, new inventions to the modern-day car have been applied and “the future” has arrived. The self-driving car facilitates the idea that humans don’t have to drive the car, but rather the car can drive itself. The cars recently debuted after being a concept in the making for several years. One example of the car in the making is Tesla, a car-producing company, that initiated a test-run of these cars calling the setting, “autopilot (Source 3).” The setting allowed the driver to sit back and relax as the car attempted to drive without assistance. The self-driving car should be a normal mode of transportation because they reduce accidents, are accessible to all ages, and are cost-efficient.