Marketing the Business Janice Reynolds has worked in a national chain sports shop in Harrow for several years, and is now intending to start a business of her own. She wants to start a business as a Sole Trader and set up a local sports retail outlet store somewhere in the local area.
She knows that there will competition as there are other sport shops in the area, and knows the only way that she can succeed is through effective marketing for her to be successful.
In this project are research and then a written report to Janice in which there will be advice on marketing the business that will include:
· Where to locate the new sports shop
· What sort of
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Now, however, the marketing process starts even before decisions are taken about what products should be made.
From Encarta 2000
1. The commercial functions involved in transferring goods from producer to consumer.
From Dictionary.com
In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors? This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution.
From http://iws.ohiolink.edu/moti/homedefinition.html
2. Methodology
This report is to provide Janice Reynolds the information that she needs to start her business and also the market she will need to set up a sole trader successfully. To do this, she will need to answer the following question:
· Where to find the new shop
· What products the shop will sell
· What kind of pricing that they will use
· Who they should aim the shop at
· What similar shops in the area are doing
· How to compete effectively with other jobs
· How to promote the new business
In order to get answers to these questions some research will need to be carried out. This will involve collecting primary data by using a
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