The motive of Trump voters can be explained by Martin Fishbein and Icek Ajzen's (1960) Theory of Reasoned Action. The first construct of theory is the attitude towards the behaviour which is what Trump voter's believes his presidency can improve the current state of the country. The second construct is subjective norm, which is the external environment and social norms that affect the individual's behavioural intention. These constructs contributed to their final decision of voting Trump against their self interest. The following points will underlies how Trump influences the voter's behavhiour.
Throughout the campign Trump established a high attention engagement with the voters which gave him an unfair advantage over Hillary in terms of media coverage. The Mere-Exposure Effects theory by
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The fact that the majority of Trump voters are white demonstrated the group's consciousness of preserving the their identity of being white, as well as their beliefs of "voting for Trump can retain the value of their race".. Moreover, psychologists from Duke University published a research in the journal Trends in Cognitive Science, claiming that for many individuals, casting a vote creates are sense of belongings to a social group, or building a sense of identity within oneself. On the other hand, particular policies made will also affect one's interest in voting the candidate. For example, one of the most controversial policy by Trump is the Muslim immigration ban and suspension of the Syrian refugee program. An individual supporting a particular candidate like Donald Trump reinforces their self and social identity as a citizen of United States as well as their identity of being white.
Trump's campaign might look controversial but from the marketing perspective he cleverly stimulated voter's psychological drive to influence his target
Trump's Personality Factors became a massive apeal to the racial, nostalgic and conservative princples of the major constintuents of the U.S voting demogrpahic. AfWith the lack of plans and listening as well as reading his responses during the debates it was clear to me that I had become completely dishearted in listening to a Politcal Candidate who stated that African Americans and Hispanics are " living in hell"..." because the cities are so violent." ..." the arugument is that we have to take the guns away from these people... These are people that are bad people." (The Washington Post)
November 7, 2016. Many people remember this day as voting for the lesser of two evils in the 2016 presidential election. But, it didn’t matter who you voted for, the outcome of the election shocked the nation. Almost every poll predicted that Hillary Clinton would win the presidential election, but Trump proved them all wrong. After researching the analysis of the 2016 presidential election, some of the most compelling theories on why Trump won the election was the low election turnout, the desire for an outsider, and Trump’s simple message.
The purpose of this essay is to assess whether Donald Trump, the Republican Nominee for the Presidency, has made effective programmatic appeals to groups in the American electorate in order to build a successful coalition. This essay will argue while Donald Trump has made programmatic appeals to the political typology groups Steadfast Conservatives, Business Conservatives, Young Outsiders, and hard pressed skeptics; however he has not made substantial programmatic appeals to Solid Liberals, Next Generation Left or Faith and Family left. First this essay will establish a foundation on the 2016 Presidential election and the Pew Research centres political typologies; secondly this essay will examine why certain typologies would be attracted to Trump and which typologies Trump should focus on appealing to; finally this essay will determine the strengths and weaknesses of Trump’s coalition building across these groups and concluding whether or not Trump has made progress in building a winning coalition.
When the republican presidential candidate first threw in his bid for the white house, many dread at his rhetoric. That same rhetoric has lifted him to the American presidency. The Donald Trump phenomenon is one that society may look back upon and possibly dread at the damage done to the perception of America and uncertainty of the country’s future.
Donald Trump, prior to his announcement, has had his time in the political spotlight on numerous occasions, but nobody had ever taken him seriously. On June 16, 2015, that all changed. Mr. Trump isn’t the ‘normal’ candidate, in fact he’s everything opposite. He’s not afraid to say what he wants, no matter how offensive his comments may be. He’s not afraid to boast to 24 million viewers on national television that he’s personally ‘bought’ politicians off, including the very ones he’s running against. Trump has become a force to be reckoned with. Some of his opponents brush him off, and characterize him and his campaign as political reality television and nothing more, but numbers don’t lie: with every
In this paper, I am going to talk about Hillary Clinton and Donald Trump, the two presidential candidates of the 2016 American Election. I will talk about the difference in their views on the topics of immigration, guns, women rights and religion. In what follows, I will argue that Donald Trump is more disliked than Hillary Clinton because of the statements he made against minorities, undocumented immigrants, promises to build a wall on the Mexican border, his negative and disgusting comments about women, and his foul lanuage. I will also talk about why both Trump and Hillary have the highest voters’ dissatisfaction in the American Election Campaign history.
The presidential election of 2016 shocked people across America after Donald Trump won the election. Many people questioned how such a candidate could run for office, much less hold one of the most powerful positions on Earth. In attempting to uncover how Trump could be victorious in an electoral race against Hillary Clinton, this paper will analyze four key factors in a general election: the fundamentals, campaigns, the media, and the voters. Each factor provides insight on how Trump was able to be successful in his pursuit of the presidency, but they do not begin to tell the complete tale.
Donald Trump no doubt started as a joke for me, it was for Americas entertainment I thought, that he was just doing it for the attention but now many including me are astonished that he’s one step away from becoming president and that he indeed has many supporters. I personally couldn’t believe how he had so much supporters, what’s wrong with them, do they not have common sense? But after reading this article I understood how its actually psychological, that Trump supporters have lost sense of perception. This scares me, knowing that Trump supporters are indeed “insane” and it’s unlikely to now change their mind. This is not only bad for America but from small communities up to the whole world.
The 2016 United States presidential election will go down as one of the most memorable in history. Its first debate, which drew 84 million viewers, went down as the second most-watched television event of the year, behind only Super Bowl 50. Furthermore, the debate dwarfed its most popular counterpart from 2012, beating it out by over 15 million viewers. The primary reason for this cycle’s incredible popularity comes from its brash, abrasive, demagogic candidate, Donald Trump. While most polls currently give his opponent, Hillary Clinton, the edge in winning the presidency, Trump remains extremely close to her in support. The Trump campaign’s efficacy comes as a surprise, given his 60% unfavorability ratings, the highest of any presidential
The outcome of the 2016 election came as a surprise to many, pleasant to some and unpleasant to others. However, when looking at the theories and ideas in political psychology, the election of Republican nominee Donald Trump over Democratic nominee Hillary Clinton is not entirely shocking. Cognitive dissonance theory, schemas and heuristics, and social influence, specifically conformity, can all help to explain why Donald Trump is America’s new president-elect.
A million people could arrive with each different descriptions on what ‘great’ means to them, the word is clear, and the probabilities are that people will fail to recall anyone else’s promises, as no one else made it as clear. This method is used by advertisers all over the world, to get a mental ‘position’. Examples such as the quickest collage degree, the sharp tool, fastest service. Rather than the most dull tool or the longest college degree. Donald trump has demonstrated a powerful ‘why’ along with his authority. As advertisers knows the significance of a good spokesperson with authority can hold, examples could be that Tiger Wood doesn’t know more about watches and cars than anyone else, either Tiger Wood is an expert on management consulting firms, but lots of successful business people went to Accenture, because he endorsed them and is responsible for selling lots of then because of the authority he has as a celebrity, the same thing Donald Trump doing by spending his career building his authority status as a leader, negotiator and a billionaire. As he uses his experience gained from his authority status, Donald Trump’s campaign is a marvel of modern marketing. However, this method of campaigning would collapse if he found himself in the second place of the election poll. Due to he’s campaign is not supported by solid foundation of rational, achievable and desirable
The research project topic I have chosen was inspired by the enormous support that Donald Trump has gained in such a short time. From this event I questioned what method Trump has used to rally up such an enormous crowd in such a short time during the 2016 presidential candidacy, and what are the reason that his supporter supports him. As I researched I have discovered that Donald Trump came mainly from a background of Real Estate, and the running of Television reality shows. I was able to correlate that the experience Trump has gained with reality television was connected to attention the media was given him, and with real time knowledge within the real-estate, he was able to roughly estimate the average income of middle class Americans. I proved this with the interview I have conducted with Professors and Teachers. My outcome is the form of a report explaining the results of my research. The Key finding in my research was that he has real time information of American’s general economic status and he is able to manipulate the media and people in his favor using his past experience. (190 words)
From the moment he announced his bid for the Republican Party nomination for the presidency of the United States, Donald Trump has been the most mentioned, talked about, and publicized candidate in the history of any election. It has been revealed Mr. Trump has received about $2 billion worth of advertising over the course of his nine-month old campaign just based on how much his name has dominated the media and our daily lives. The truth is there are three reasons Trump-mania exists, and the first reason is our obsession over celebrities, secondly his over the top statements on immigration, Muslims, women, journalists, race, etc. And finally, his dominance of the art of demagoguery, his knack for knowing what people want to hear and delivering
The media, a powerful source of information but what are the affects? While the media is seen by many as a vital source of information offered through a variety of different outlets, the theoretical underlining affects of the media demonstrates how stories from within it can influence society. The imprtance of not only recongnizing but understanding the media’s affects remains a vital priority in all forms of information today in how it is received and interpretated by different audiences. The level of effect of the media however, has been disputed heavingly, as with different forms of media such as online have developed a different affect for the mass media consumer. When regarding the level of effect the media holds, the 2016 Presidential campaign presents a prominent case study that shows a limiting affect of the mass media that
Each person may be urged to overcome their personal beliefs or fears by following the attack ads. For instance, President-elect Donald Trump used an attack ad that spoke out against Hilary Clinton’s views on abortion. For some religions, interest groups, and people this ad became frustrating or emotional. Instead of expressing a simple yes or no too pro-life; the ads were vulgar, which in return influenced others opinions of individuals in an unhealthy manner. Another reason why votes are collectively lower during elections are lack of knowledge, the feeling that one’s voice does not matter, personal indifferences, and personal schedule conflicts.