Marvel Comics
Luke Gerrard
Sam Hojat
Jimmy Mick
John Seibert
Andrew Cox Introduction
At the beginning of the 20th century, comic books emerged as a popular entertainment medium for the American public. Though initially composed of many different genres, American comic books would come to be dominated by the superhero genre. Today, the comic book industry is dominated by two companies: DC Comics and Marvel Comics.
Though DC Comics was arguably the progenitor of the superhero genre by creating Superman and Batman, Marvel Comics would refine the genre through innovations in storytelling and art in the 1960s, publishing titles such as The Avengers, X-Men, Fantastic Four, and, most notably, Spider-Man. As time progressed, however, the comic industry changed. Readers became older and a collector’s submarket emerged. Marvel attempted to take advantage of this by expanding into the trading card and distribution business, but the expansion was ill-conceived and this, in addition to other market pressures, caused Marvel to declare bankruptcy in 1996. Marvel emerged from the crisis wiser. After merging with Toy Biz, Marvel began licensing more of its properties out to Hollywood, beginning with Blade in 1996 and followed up with X-Men and Spider-Man in the early 2000s. Going strong in 2009 with the smash hit success of Iron Man, Marvel was bought out by Disney at the end of 2009.
Industry Analysis and Its Implications The comic industry has been around for over a century and
Marvel Worldwide, Inc., commonly referred to as Marvel Comics (formerly Marvel Publishing, Inc. and Marvel Comics Group) is an American publisher of comic books and related media. Marvel, founded by Martin Goodman, started in 1939 as Timely Publications, and by the early 1950s had generally become known as Atlas Comics. Marvel 's modern incarnation dates from 1961, the year that the company launched The Fantastic Four and other superhero titles created by Stan Lee, Jack Kirby, Steve Ditko, and others. Marvel is a very successful company and has survived for 75 years so far.
Marvel Enterprises, Inc is an industry leader of character-based entertainment, building its foundation on publishing comic books and licensing character rights over the past seventy years. After encountering some hardships in the late nineties, Marvel repositioned itself as a powerful global firm under the leadership of new CEO, Peter Cuneo. He developed a strategic recovery plan, allowing Marvel to overcome bankruptcy through the monetization of its extensive content library, long term development of characters, and the assurance of high-quality for all Marvel-related products. However, by 2004 concerns arouse regarding the sustainability and continued
From a financial analyst’s standpoint, Marvel would be the clear winner. Marvel stocks have seen a huge increase in the past few years, after grossing millions
The superhero films was once unheard of by people but the genre has moved to a mainstream audience over time and has gained huge profits by the films that are created. This genre has been on the rise since 1940s when the comics on batman originally came out. Popular stars are always willing to play the main protagonist in the film in order to increase chances of profit. They also need an eye-catching marketing campaign to draw in a new audience by trailers, posters, adverts, sponsors.
There’s an age old battle amongst us “nerds” over who is better in the comic book world, DC Comics or Marvel Comics? Everyone has their own opinions on who has the better stories and characters, and which comes out with the better movies and shows, but when you break it down each one has different qualities that make it better. Marvel and DC are the most well-known comic creators in the world. These companies kick-started the superhero/supervillain franchise. Marvel comics was founded in October 1939 Timely Comics, by Martin Goodman. The first comic published by Marvel included the first appearance of the Human Torch and Namor the Sub-Mariner (“Marvel Comics”). DC was founded six years earlier in May 1934, as National Allied
The newly name-changed company bought offices in the Empire State building. Suddenly the profits started dropping and they focused on changing the name to Marvel, the name the company still holds.
Comics have also brought a light to heavy topics that are hard to talk about. In nineteen seventy one, DC Comics released a two-part comic called ‘Snowbirds Don’t Fly.’ It revealed that Green Arrow’s sidekick, Roy Harper, who used the identity of Speedy at the time, was a heroin addict and showed his struggle with addiction. Comics have dealt with death, rape, poverty, disabilities, loss, and many other controversial and heavy topics over the years. People reading
Even though he is not a key part of Marvel now he still makes a debut in every film they make from his comics.
Marvel is better than DC because In Marvel, you can actually relate to the characters, while in DC, they are like walking robots with no feelings or emotions we can relate to. In Marvel, the storyline has punch. It is fun and interactive with a lot of twists and turns. While in DC, it is all about one superhero beating the other, and if the audiences get bored, they kill him off. Marvel is appropriate for more audiences. In Marvel, there is just the right mix of serious plot and humor, to give it a lighter feel. While in DC it's all about kill or be killed.
Marvel vs. DC comics is a battle that began in the early 90’s and has never ceased since. Both gaining an abundant amount of recognition from fans worldwide. From little toddlers to fully grown adults, the numbers continue to spread like wildfire. However, what are the major similarities and differences between both comics? The similarity is that, both incorporated all heroes in one setting, attempted to focus on different genres that disregarded superheroes, and started developing heroes again by adding more personal issues to the comics. For differences, Marvel was set on real world locations while those in DC were more fictional and Marvel heroes developed powers overtime while those in DC were originally born with abilities. These reasoning’s stated above, depict crucial differences between both companies while also providing their similarities which fuse them together.
B. Relevance: Have any of you seen a Spider-Man movie? What about Thor or Iron Man? Very few of us in this room can say we have not seen an action packed Marvel movie at least once. Since its humble beginnings in 1939, Marvel has revolutionized not only the comic book world, but also set the bar incredibly high for all potential superhero movies. Marvel is completely relevant to the yearly cinema culture we find ourselves in the midst of, and continues to grow in popularity.
The constant battle between our favorites has shown itself common now more than ever. Who do we like better? What do we like better? What is the absolute best? Are these questions necessary? No. But do they keep our lives interesting? Oh yes. In the spring of every year, there always seems to be a new superhero movie that debuts and leaves us on the edge of our seats, waiting for the next one. This year, we are being blessed with two movies, from two separate corporations, Marvel and DC; which leaves us with the question… Who did it better?
1938 saw the first appearance of Batman. More of a mystery comic than a superhero comic book, Batman was inherently different from the pure and clean Superman. He was a gritty and depressing character that has been able to remain in print even to this day. Rather than using superpowers, Batman uses detective abilities that allowed him to solve cases and find perpetrators. (“The History of Comic Books.” TheComicBooks.com.) But not even Batman, Superman, or even Captain Marvel could brace themselves for the arrival of the Marvel comics.
There is no doubt that, to a great extent, Marvel’s success since the 1960s is due to Spider-Man. However, during the 1990s, the company declined despite such a successful superhero. “Exploiting” strategy by significantly increasing the number of titles stretched out consumers’ interest. Marvel’s new CEO, Peter Cuneo, restructured the company with negative assets and turned the company around. Spider-Man was resuscitated in comic-book sales. In the Publishing Division, Marvel’s 64.7% revenue was
Marvel Studios’ movies is like a path to travel on as an audience member (Menard, 2014, p. 28). Across a decade worth of films and tv shows, there has been a there has been more than 60 characters that the Marvel Studios universe contains (Menard, 2014, p. 54). There has been a lot of conflict and character development, because of the multiple events that happens in the other movies (ComicBookCast2,2016). There a lot of example of this happening, such as the new york event in The Avengers (ComicBookCast2,2016). The event in the Avengers spread into the Avengers, Iron man 3 Captain America: Winter Soldier, Avengers: Age