Mass Medi A Powerful Instrument Of Social Control

The media is capable of articulating images, ideas, concepts, and principles in order to manipulate people’s brain. Their ideas and concepts are easily identified by the passive and uncritical audience. The opinions of the observers are molded and directed by television (largest social communicator), radio, magazines, internet, and newspapers. The current role of the media creates a reality produced by themselves, thus it is capable of constructs and produces male and female behaviors.

The mass media has become an indispensable part of our daily lives. People read newspapers, magazines, own television, computer or (and) have access to the internet, so in

Mass media can be defined as communication that transmits education, information, entertainment and news to mass audiences. Whether it be print media, such as newspapers and magazines, audio visual media, such as television, or cyber media, there has been debates on the impact and to what extent it can influence the populations behaviour, thoughts or actions. Print media, such as newspapers have an agenda. People trust newspapers as a reliable source of news and information, however journalists have been caught fabricating stories in the past, e.g. fake headlines published by the ‘Sun’, regarding the Hillsborough disaster, which seen the fans of Liverpool FC being branded as

This is an informative age and the importance of Information Technologies has reached beyond the human expectations. Today the world has become a narrow place because of the inventions of the technologies like computer, internet, smart phones etc. Internet has made us possible to explore the whole world with just on a mouse click. Moreover, from a small thing like ticket booking to major things like bank transactions can be done through a help of computer and internet. These technologies also play a vital role in the field of education as well as in employment. Similarly, with the invention of smart phones and devices, technology has become one of the integral parts of human life. These smart phones can be used as multimedia devices when there is no internet

First, the internet. The concept of the internet emerged as a mass medium in the 1970s and remained a platform for communication used mostly by educated, elite users until the development of the world wide web in the early 1990s. The internet grew quickly and rigorously in popularity as developers created web browsers that simplified the process of connecting via personal computers. Media organizations soon began to recognize the web’s value as a medium capable of transmitting and communicating information instantly and in greater depth and clarity than was ever possible. Over time, media groups began increasing their reliance on the web by building more sophisticated and complicated sites to display things such as video, audio, print, graphics, etc. Almost 73 percent of all US adults enjoyed having a connection to the internet in 2006, and a recent growth has occurred in the acceleration of high-speed internet service. More than 42 percent of American adults had broadband connections in 2006, which was a remarkable 40 percent increase in broadband use from a year earlier. News organizations were cautious and warry when they transitioned onto the web while journalists cautioned against almost a loss of control and maybe function within a more fluid, interactive environment. The need to change to keep consumers was overwhelming though and gave the organizations no other choice. Traditional print and broadcast organizations especially adapted to and/or embraced the change of medium with transmitting information because of the continued crumbling and decline of audiences and consumers. Because of the internet, journalism has changed a bit with how information is distributed as well. Now people are sharing and distributing information through blogs, podcasts, video sites, and popular social networking sites. Throughout the

In today’s society mass media has such an influence whether it is positive or negative. It plays an important role in our everyday lives. Mass media affects everyone in the world.

The mass media, in all the diversity, prevail in the contemporary society. Indeed, media technologies, as a means for mass communication, are, virtually, unavoidable, especially with the introduction of new mobile devices that enable constant access to Internet. On the one hand, the ubiquity of media enhances their attributed role as a major information distributor across society. On the other hand, the potential effects of media content on the members of society as an audience, the possibility of which increases proportionally with the growing accessibility of media, result in public concerns about mass communication. Probably, such concerns are fully justifiable, as it becomes increasingly difficult not to be constantly subjected to thousands of print advertisements, radio and television commercials, and online advertisements that direct people in their decisions and attitudes.

It has become part of our everyday lives whether it is out of the mundane habit of following the daily news or from the communication between the people around you. What is seen or heard in the media can be a conversation starter. The media has also changed drastically through time expanding the original medium of printed papers and radio broadcasts to those we have today of television and digital media, including social media such as, Facebook, twitter and blogs. There is a vast variety of media to choose from not just in form but also in type, whether it is political, celebrity, sport, international or local. Sometimes you do not know that you are even affected by what is on the media. Mass media affects societies socially and politically by providing opinions and outlooks on things, although the masses have the power to control the judgment that they have over it. (Sturken and Cartwright, 2009) The media is very powerful in today’s world where it is conveniently accessible. Social media gives an invitation for the audiences to leave their input and actions whether it be positive or negative. The media can be interpreted to be figurative and convincing to its audience and can possibly have the ability to govern the minds of its reader. (Sturken and Cartwright, 2009) Most of the time the readers of the media do not realize the grasp media has on their mind and

Mass Media has had a tremendous growth since the first days of newspapers. People now get their news more quickly and from several types of media. The mass media developments have had both positive and negative impacts on the American culture. The convergence of media has affected people’s everyday lives. Some of the mass media developments in the last century include radio station, television, cell phones and Facebook. Each one of these developments have had an influence on the American Culture.

Mass media has come a long way from where it first started, from someone belting out the news, to the written form of mass media such as the newspaper where it could reach the masses and inform them of what is going on around them, to the now where most news are obtain using the internet via smart phone, tablet or television, as along as an individual has Wi-Fi, internet service they can obtain their desired information from anywhere in the world.

The beginning of the media dates back to 550 B.C., where postal service is believed to have originated from, but is almost always associated with the invention of the telegraph in 1792. Bringing it closer to things we still use today such as the telephone in 1890 and the radio in 1891. The most significant, to our modern day, being the invention of the television in 1927, the supercomputers in the 1940s, and the first video game in 1958. However, the more common media, known the internet, was not picked up till the 1980's when computer chats were on the rise. It especially became noticeable in 1997 with the first ever social media platform, Six Degrees, followed the first blog sites in 1999 (Drew).

The Mass media is one of the most unique feature of modern society and it has brought with it a variety of changes like increase in social interactions, social change and a change in the standard of life. Media plays an outstanding role in strengthening society because of its purpose in informing, educating and entertaining people. Because of the media’s inherent ability to reach large groups of people, it used to convey different messages.The media industries is divided into 9 major industries: the book, newspaper, magazine, film, recording, radio, broadcast television, cable television and computer. These industries have evolved through five different stages over time to appeal to different audiences in different places.There is an association between the development of mass media and social change although there is still debate on if this change is detrimental or beneficial to society as a whole. There has been further argument that the mass media can be used as an instrument because it can be used in influencing people into certain modes of belief. This debate is further emphasized by the difference between active and passive audiences. Salomon and Cohen (1978) argued that unless viewers pay attention to messages, those messages can have no effect on them and therefore should not be considered as exposure. It would be a bit silly to contemplate that a character in Breaking Bad or Game of Thrones could influence an audience’s attitude, beliefs or interpretations but a

Technology has changed and improved the way we live. Let's take the mobile phone for example, the introduction of the first mobile phone was on april 4th 1973. With this introduction The way humans interacted with other humans was changed forever. The first mobile phone was the DynaTAC, this phone was created by the company Motorola and it changed the world. For the first time

Mass society theory is an idea that media has strong influence towards people, it plays a role of shaping people’s mind and perception of the social world and it is also to manipulate people’s action with delicate, subtle and effective ways (Baran and Davis 2006, p.43). Mass society theory has first introduced in the nineteenth century when there are disruptive consequences caused by modernization (Baran and Davis 2006, p.52). At that time, mass media considered as a cause of social problems (Baran and Davis 2006, p.52). That was the yellow journalism era for mass newspapers (Baran and Davis 2006, p.52). For instance, newspapers irresponsibly give out information, probably some sensational information which directly

Mass media such as television, newspapers, and internet are the center of the public 's communication and entertainment. Society relies heavily on mass media for their news, education, entertainment, and their socialization. It can inspire, persuade, and change the behavior of the audience depending on the objective. The public is often misinformed and uninformed by media outlets to control the information that reaches the public. As technology continues to grow, access to mass media continues to grow as well. Society has 24/7 access to news at all time whether it be on television, computer, cell phone and so on. The constant access also means the public has devices readily available to shine a light on things happening around them that