Media Positioning Statement

Everyday we see many images in the media and they suggest what we should be like. While the media says how we should act or look, these suggestions invade people’s thoughts. The images the media portrays make it hard to break out of socially constructed stereotypes in our lives. The media reflects dominate and social values of people’s lives. The media also portrays gender by creating stereotypes and gender roles showing how men, women, and transgenders are seen as deviant. In the media, men are portrayed to be “masculine” while females are shown to be “feminine”. Transgenders are viewed in many negative ways and they are stereotyped. Gender stereotypes are expressed more in mass media because it reaches large audiences. The media can influence people to think that what they see is reality. Most of the time the media shows men to be more dominant than woman. This is a way the media influences people to be someone they aren’t.

Throughout the years the use of technology has increased, and expanded. Mass media plays a vital role in society. Mass media can be defined as any means of communication, to an extremely large group of people. Technological advancements have been extremely beneficial for prior generations, the generation we now live in, and will be for the future generations to come. Such as, providing news for the world to hear, entertainment, and much more. Some examples of media would be television, films, newspapers, and the Internet. Unfortunately along with benefits, there are disadvantages concerning gender discrimination, and sexism. Such as, women feelings forced and obligated to stay at home with their children instead of working, and the representation of beauty involving both men and women. Examples of how the media can accomplish this would be through the use of advertisements, movies, magazines, and the radio. The media has an enormous effect on people within society today.

As we know the media plays a large role in society, it has a tremendous impact on our cultures, businesses, and relationships. The media is not responsible for telling you what to think, but what to think about. The media cannot independently dictate what specific type of views a person should have, but the media can influence our opinions in a major way. People tend to believe that we derived our attitudes, beliefs, and opinions from social structures including: religious entities, schools, family, and culture. However, mass media creates meaning and continuously shapes the way society views particular topics, ideas, and people. The way ethnic groups are portrayed, marketed and viewed through the lens of the media, serves as a how-to guide for particular audiences to treat them. Specifically, African American males who are portrayed in the media receive a negative connotation. From the media’s perspective black males are portrayed as a stereotypical prototype which translates over into real life. The problem with this is, people tend to attribute the media’s representation of African American males and characterize them base off of generalized assumptions. This topic is important because minority groups are the only ones traumatically affected indirectly and directly by the blatant misrepresentation and lack thereof positive representation of minority groups particularly, African American men.

In the past century, there have been many different developments of mass media. Starting in the 1900’s, newspapers and magazines were the main sources of communication. With these being the only way to communicate, the news came slowly and often late. In the 1940’s the radio came out. With this quick source of news, people often tuned in before and after the war for updates that were given. The radio was, by far, the quickest source of news at this time. The television came out in the 1950’s. The first televisions were in black and white. Television provided the news the same day and entertainment. People were more prone to watch the news rather than getting a newspaper. In 1962 satellites were launched into space. This provided news from around the world. Today, mass media continues to develop more and more. Cell phones used to be big and

“The media 's the most powerful entity on Earth. They have the power to make the innocent guilty and to make the guilty innocent, and that 's power. Because they control the minds of the [people]” (Malcolm X). The message of this Malcolm X quote is that society can control the mind of the individual. This is true. For many years, society has influenced everyone worldwide both negatively and positively. That is because society has the ability to control the individual’s decisions. They can control the individual in making their decisions that could affect people’s lives worldwide; it also has the ability to control their decisions that could affect the individual’s life. You might be thinking “But why should we care about this topic? This doesn’t seem really important to us” well it’s important because we all can relate to this as everyone has been influenced by society at least once in their lifetime. Just ask yourself this. Have you ever simulated a role model that you had by just copying the actions that they do just because you wanted to be just like them? Have you picked up habits from society that is around you like family or peers that has affected you in your life? Have you ever maybe tried something you found from your family members or from the Internet to get your personal needs? If you answered yes to any of these questions, you are involved in this conversation. But there’s a problem. There’s an argument going on about this topic. The controversy of this topic

The mass media greatly influence the behavior and thoughts of citizens and policymakers, and has a great impact on policy agenda. The mass media includes television, radio, newspapers, magazines, the Internet, and other means of popular communication. There are two kinds of media; print media, which includes newspapers and magazines, and electronic media, which includes television, radio, and the Internet. There are various positives and negatives of the media and its relation to the public and to policymaking.

Media presents us with many types of negative messages. Mass media tells us how we should look and behave in society. Adds in the media sell more than product they are selling an image. Violence is persuasive and now a troubling aspect of the new world. Media shows us that women need to have the newest trends and ultra-thin bodies to be considered beautiful in society. It tells us that the most important thing is our image. Jean Kilbourne talks about how the image of woman has changed so much over the last twenty years. Woman’s bodies haven’t changed what changed is the ideal body. Media creates a climate where there is a wide spread of violence against woman. Ads don’t always directly promote violence but when they turn a human into an

Media plays a significant role in the way it can influence our culture. The media can produce positive and negative impacts on our society. It has the power to produce messages that can manipulate the way people think as well as influencing attitudes and actions taken towards the opposite sex. In the video Tough Guise: Violence, Media, and the Crisis in Masculinity Jackson Katz discusses that the rampant of male violence that affects American society needs to be comprehended and concentrated as part of a much larger cultural predicament in masculinity. Currently, stereotypes exist in all societies. How we initially identify them, characterize each other can be determined through generalized assumptions about people which were constructed around specific traits such as race, sex, age, and sexual orientation (unwomen, 2011). Presently, the differences one may see between traditional gender roles have been reduced when compared to years past, however mass media still maintains conventional gender stereotypes, which affect the way someone can or will view the opposite sex. When mainstream advertisers send messages to their consumers, they know that their influence is significant and a great platform to control or at the least, shape the way people perceive our world.

Are you comfortable in your own skin? As a result of spending too much time associating with the media can make you believe differently. While the media commence to advance and develop an incomprehensible factor, the appearance of civilization begins to mold and shape as a reflection to equally match. Despite the element of using false advertisement or infringement, society is charmed by the sense of exhilaration that is generated by the media. Yet civilization remain uncomprehending to the natural effect that the media leaves printed on them. The media is one of the largest and main sources to express ethnocentrism which leads to stereotyping, while intensifying and supporting the fact of self-consciousness. However society is partially to blame for the gossip and wrongful act of civilization in the media.

More so than any other aspects of modern life, the mass media determines the public opinions on issues in the United States and around the world. Many different forms of media exist in developed nations along with many assessments about each of these innovations and their respective impacts on society. As with all sociological issues, there exist four major divisions of perspective: the interactionalist, functionalist, feminist, and conflict theorists. Each of these groups shares a few opinion connections with the others but all employ their own unequivocal views which establish them distinctly from one another.

More so than any other aspects of modern life, the mass media determines the public opinions on issues in the United States and around the world. Many different forms of media exist in developed nations along with many assessments about each of these innovations and their respective impacts on society. As with all sociological issues, there exist four major divisions of perspective: the interactionalist, functionalist, feminist, and conflict theorists. Each of these groups shares a few opinion connections with the others but all employ their own unequivocal views which establish them distinctly from one another.

In the modern era, the influence of the media has seeped into every portion of individual lives. The media has consistently broadcasted strongly patriarchal messages, which work to degrade women. This idea can be seen in the need of a news broadcaster to point out the fact that a doctor, lawyer, or any person in a position of power is female. Sexism, as a system of privilege, is so deeply rooted in our society that young girls cannot avoid its messages. The affects of these messages are starkly negative and directly correlate with educational gender gaps. The media overly and wrongly sexualizes women causing harsh negative mental consequences and educational deficits, which can only be rectified by abolishing single sex classrooms and teaching girls how to interact effectively with the media.

These days, sexism in the media is one of the top issues confronting women in Canada. Female political candidates often experience a toxic environment that can adversely affect their campaigns. The constantly changing media scene regularly permits harmful remarks to exist without responsibility. The under-representation of women in media is an all-inclusive wonder. Despite the fact that there have been improvements, women still fall behind men in numerical representation in government. The sexual orientation depiction studies have recorded that the media have been careless in reacting to sex equalization. Women are either overlooked totally or are lessened to imperceptible status through under-representation in innovative and basic

The Role of Media in the Society Media has always played a huge role in our society. For a long time media was one of the methods of controlling people and leisure. In ancient times when there was no newspapers and television, people used literature as source of information, some books like "the Iliad", and different stories about great kings, shows those people the information about them. Nowadays media is one of the main part of our lives and our society, because we use word media, to combine all sources of information. Average man is spending 4 hours a day on watching TV and reading newspapers.

The media plays a huge role in molding the public mind. The public has a collective thought process of the world and the media is always there to shape up that perception of the world. The Running Man takes place in a dystopian future where the masses are fully controlled by the Government and people are oblivious to their surroundings like a herd of sheep, steered any way the Network desires. The media is the largest outlet for propaganda and there are no competitors to the Network for they have complete power over everything. No one questions them and no one has an opinion. TV has the highest power over people and they rely heavily on it for news and entertainment. Absolute power corrupts absolutely and with a system having complete