Essay on McDonaldization

Efficiency: Whatever idea, thought, plan or action we do, must be efficient enough to make us reach our set goal.

This leads me to products and how product placement is also americanising us. I mean we see famous people drinking Starbucks coffee and junk food from MacDonalds and burger king on TV so we want to drink coffee from Starbucks and buy from burger king?well at least we call it hungry jacks?we changed something. The point is places like MacDonalds, Hungry Jacks, KFC, and Red Rooster are all imported shops from America even products we thought were owned and operated and all by Australia aren't I mean take?vegemite for example purely Australian? I don't think so, it is owned and operated by the Americans even all the ingredients are imported there is now not one thing that is Australian about vegemite!

Health care is something that affects every person in this country, and the rising cost is making it nearly impossible for people to afford. In The McDonaldization of Society, George Ritzer shows how the health care industry is changing and how the phenomenon of McDonaldization is effecting how we receive health care. Healthcare has become more efficient, calculable, predictable, and controlling. In the following sections, I will explore further these aspects of McDonaldization and how they relate to the health care industry.

The McDonald’s in Beijing created these trends because they used the same menu as the American counterpart. This increased business and attracted customers because they felt more modern eating the so-called “American cuisine.” The McDonald’s in Beijing is most definitely considered an example of an American-inspired, transnational culture because the Chinese are intrigued with the western influence and this does change their culture because they are becoming more modern and opening up to outside influences. With a positive view from China, McDonald’s decided to expand even more.

which seeks to achieve maximum efficiency and, if a suitable supply and demand is established,

The first area was the availability heuristic section. There were two biases that indicated whether or not you were making the right decision. The first was ease of recall, or the fact that we tend to decide things based on what comes to mind easily. The second was retrievability, the fact that we base decisions on the frequency of a particular pattern or event. We base many of our decisions on these two concepts.

McDonald's has had a global impact on the food industry. McDonald's developed a revolutionary idea known today as fast-food. This impact began in 1930 when Maurice and Richard McDonald left New Hampshire seeking to make a fortune in Hollywood, started up a drive-in restaurant in San Bernardino. Unlike so many other food-service operations at the time, McDonald's came up with new ideas that turned the usual slow paced dinner into a finely tuned engine.

The way that Burger King and other fast food restaurant chains do business and markets their products to consumers is due to the change in our society to where the consumer wants the biggest, fastest, and best product they can get for their money. This change in society can be attributed to a process known as McDonaldization. Although McDonaldization can be applied to many other parts of our society, this paper will focus on its impact on Burger King and Taco Bell restaurants. My belief is that the process of McDonaldization has lead our generations toward a more a much more efficient lifestyle, with much less quality. From my observations and studies of these fast food resturants, several themes have become

B. Efficiency: A process characteristic indicating the degree to which the process produces the required output at minimum resource cost and ask “are we doing things right?

McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

The corporation I chose to discuss is McDonald’s. McDonald’s is a publicly traded corporation that includes the following domestic companies, McDonald’s, Chipotle Mexican Grill, and Boston Market. This paper will discuss the following:

Today’s society and culture is becoming more and more McDonaldized. This paper will illustrate what the process of McDonaldization is. In addition, this paper will show how today’s society has adapted to this process along with using the theories from Max Weber.

According to George Ritzer, bureaucracy completely dehumanized the social institutions in America. He sees the bureaucracy as having four components: efficiency, predictability, control and quantification. He terms this dehumanization of an institution as "McDonaldization". One of the most prevalent examples in modern society is the health care institution. In the past, health care was more simplistic in nature. House calls were not unheard of, and doctors knew all of their patients and their families on a personal level. The doctor who delivered your parents would deliver you as well as your future children. Follow-ups were quite normal; doctors were concerned with your progress for their own peace of mind. It is only recently that the

McDonalds is one of the biggest fast food companies in the market share today. It has been running in over 119 countries, as well as they have acquired over 31,000 restaurants in the world now. McDonald’s brand mission is to be customers’ favourite place and way to eat, they are aligned around a global strategy called the ‘Plan to Win’, they also committed to continuously improving their operations and enhancing their customers’ experience. As we all know that McDonald’s had successfully achieved their goal through out the years. (aboutmcdonald’s, 2012) Apart from this, as McDonald’s is a worldwide company, they also had the social responsibility to return the community; therefore, the ‘Ronald McDonald House Charities’ was

Therefore, people like to have a system that has already been used and that they know works. However, this method is usually the only option offered in a society following the McDonaldization theory, therefore, efficiency becomes a rationalization. An example of this is a typical salad bar at a restaurant. Instead of expecting a plate of salad from the chef, you are expected to go up to the salad bar and serve yourself. This ends up with customers doing most of the work and in addition, customers usually pay more for this, which is a sense of inefficient efficiency on the customers part. The second dimension to its success is calculability, which allows all things such as products sold, cost, and services to be calculated, counted, and quantified. In McDonaldized systems, quantity has become equivalent to quality (Ritzer, p. 12), and therefore, this illusion leads to an erroneous conclusion that more of a product is better. The last dimension, control, is using a theory where the less humans you have working, the chances of causing errors are significantly reduced. Technology that increases control over workers helps McDonaldized systems assure customers that their products and service will be consistent. (Ritzer, p. 15) Still, the less humans working also means that there is greater control over the productions since it would be mainly non-human technology doing work.