McDonald’s The Dollar and Up Menu A burger costs more than $ 1 now.

McDonald’s make a poor business decision when they had the consumer purchase the fries as well as the drink in order to receive the promotional price. In this particular economy, if McDonald’s was smart, they would have created a new promotion and merged into it before the competitors had realized what was going on. This would have given McDonald’s a clear advantage. With this particular move, several problems were present in utilizing game theory to predict their profits. With the onslaught of fast-food corporations, McDonald’s has endless rivals in the burger world. This being the case, just reducing prices of a product will not do anything for

Shake Shack is going to raise wages for their employees by increase slight margin of prices on their food. When most restaurants increase wages, the price of food tends to skyrocket. However, Shake Shack has a different plan, they see that by increasing wages, their work force will benefit the company more than increase price of their food significantly. Shake Shack’s executives are hoping to see increase in revenue for the company as well as employees working hard for the company who will work them for a long time

Headquartered in United States of America (USA), McDonalds is known as the emblem to globalization with their successful worldwide franchises. McDonalds are a leader in the fast food industry. They have served over 68 million customers daily (Burger Business, 2012). McDonalds have around 35 000 restaurants worldwide, with 1.9 million employees working under their majestic corporation. Furthermore, 80% of their restaurants are franchised (McDonalds, 2014). Forbes (2013), ranked McDonalds #6 in the world’s most valuable brands. With a brand value of US$39.4 billion and US$88.3 billion of revenue, McDonalds topped the restaurant industry in the list. Now, how did McDonalds came about this success? Entrepreneur Ray Kroc bought over McDonalds in 1954 from the McDonalds brothers that saw the growth of the successful business (McDonalds, 2014). Ever since then, McDonalds had been the name on everyone’s lips when talked about scrumptious, tender, mouth-watering foods. McDonalds stated, “By 1958, McDonald’s had sold its 100 millionth hamburger.”. It was a success like no other. McDonalds were one of the first to bring the concept of fast-food in the food industry at the early era of 50s. It catered to its most famous menus – Filet O Fish, Big Mac and Egg McMuffin.

First, let's take a look at the McDonalds value menu. McDonalds not only has a value menu, but also a dollar menu that has breakfast items and lunch items. McDonalds' dollar menu is actually a dollar (excluding tax). Now, the extra value menu has items that range from $1.19 to $4.99. Did you know that some of the entrees sandwiches cost twice as much as the Dollar Menu sandwiches. For instance, a McChicken costs $1, while the Angus Bacon & Cheese costs about $3.69. A person could buy three McChickens for the price of one Angus Bacon & Cheeseburger. Another type of value are the promotions McDonalds runs. For instance, some of the current promotions includes: the two Bacon Egg and Cheese Biscuits for the $3 and the any size soft drink for $1. Knowing this information, a person can create a " value menu"

food costs, McDonald 's raised menu prices by 0.5 yuan to 1 yuan per item (Kwok, 2010).

McDonalds focuses of four major pricing strategies: product line, promotional, penetration, and value pricing. Product line pricing is a unique pricing strategy that falls solely on their many product lines (McDonald’s Pricing Strategies). Economic conditions may change rapidly, thus warranting change in the product or the product line. During the Asian currency crisis, McDonald’s replaced french-fries with rice in its Indonesian restaurants due to the cost considerations. With the collapse of the local rupiah, potatoes, the only ingredient McDonald’s imports to Indonesia, quintupled in price. In addition, a new rice and egg dish was introduced to maintain as many customers as possible the economic hardship (International Marketing. 9th edition pg.335). In order to appeal to the local demographic, international marketers must make sure products do not contain ingredients that might be in violation of legal requirements or religious or social customs. Since Indonesia is in a Muslim country, McDonalds “Maharaja Mac” is made with non-beef products (International Marketing. 9th edition pg. 336).

When she was younger, she could remember having her choice to either eat at McDonald’s or Burger King. ‘At the time’, she really did not pay much attention to the menu prices or the nutritional value. Although McDonald’s and Burger King are two of the largest fast-food franchises in the world, they have dollar menus and different nutritional value. If she had a choice between the two popular fast-food restaurants which one would she choose? Basing her decision on the restaurants’ years of experience, what she could get on the dollar menu, and the different nutritional values.

Jack Greenberg, CEO and Chairman of McDonald’s smiled as he walked to the podium to summarize the first quarter results for 2000. The market had already reacted that morning to McDonald’s 12% increase in earnings, sending the stock up 8 percent. After almost no stock increase in 1999 and a 15% drop since the beginning of the year, Jack was happy to have some good news. More importantly, the $180M investment in the Made for You cooking program was finally in place with significant improvements both in food quality and service speed. After decades of spectacular growth, McDonald’s had become an American icon and the world’s most ubiquitous restaurant. Starting as a hot dog stand, the

As the lifestyle trends of consumers are changing, the dining out market is growing, that would serve as an opportunity for the McDonald’s.

Wendy’s has a number of strengths, possibly one of the most important of which Wendy's additionally offered a few interesting item such as Frosty and spicy chicken sandwiches. A further strength for Wendy's has been a unique worth menu that comprised of around 10 things that could be acquired for 99 cent. Wendy's all fast food ground sirloin sandwich chains, were currently anticipated that would meet new customer wellbeing desires without companioning the menu things on which the organizations were established. (Case study)

McDonald's is a fast food restaurant which has over 36,000 stores across the world. As a leading fast food restaurant chain in the world, they serve 68 million customers each day. The company provides a wide range of fast foods, servings to nearly all types of people.

McDonalds entails many price bundling strategies that has a bundling products with meals and other products for customers. To make sure that customers buy more products of McDonalds main point is to look on psychological pricing strategies in there marketing mix that shows up from the affordable prices to customers. They had decreased there prices in by almost 25 % so that customers and different people prefer McDonalds as lunch and dining place and breakfast . there competitors are KFC, Subway, Pizza Hut and Dominos. As part of there promotional pricing strategy, McDonalds offered discounts and bundling on some products and mixing of different menu items as packed and put all together. Their pricing strategy is also used to serve the lower middle section of the society. McDonalds’ there target customers are mostly : young teenagers who wish are brand conscious and want convenience.

market, it is a prime time for McDonald’s to step in and offer a more affordable, mid-range

Standardization has reduced the cost of McDonald’s products, allowing them to be sold at affordable prices. The company has adapted localized pricing policy whereby prices are set according to individual markets rather than the mass market. This pricing policy is a response to globalization of the company and different market factors in different markets. Instead of having a pricing policy that is based on particular products such as Big Mac, the company has customized its pricing

Jack Greenberg, CEO and Chairman of McDonald’s smiled as he walked to the podium to summarize the first quarter results for 2000. The market had already reacted that morning to McDonald’s 12% increase in earnings, sending the stock up 8 percent. After almost no stock increase in 1999 and a 15% drop since the beginning of the year, Jack was happy to have some good news. More importantly, the $180M investment in the Made for You cooking program was finally in place with significant improvements both in food quality and service speed. After decades of spectacular growth, McDonald’s had become an American icon and the world’s most ubiquitous restaurant. Starting as a hot dog stand, the