Mcdonald's Food Fight Essay

The topic was “McDonald's Takes Olympic Stage to Announce Advances in Children's Well-Being, Menu Innovation and Access to Nutrition Information”. The message was communicated by McDonald’s US President and CEO, Don Thompson, McDonald’s U.K. CEO, Jill McDonald, Chief Brand Officer Kevin Newell; and, McDonald's Executive Chef Dan Coudreaut. Along with the press release, McDonalds opened up 4 Olympic Restaurants that served various menu items with an assortment of tastes and nutritional values (Hary,R 2012).

The McDonald’s “Speedee Service System” launched in 1948 and made meals terribly cheap and fast. In Fast Food Nation, Eric Schlosser wrote, “The McDonald brothers’ Speedee Service System revolutionized the restaurant business… as word spread about the low prices and good hamburgers.” (20) For the first time, working-class families could afford to buy their children restaurant food. Customers were purchasing their “Pure Beef Hamburger” for 15 cents, and “Tempting Cheeseburger” for 20 cents.

In the book McJobs by Eric Schlosser, it talks about about a city in West Virginia, Martinsburg, and how fast food restaurants changed it completely. For many years, Martinsburg was a very peaceful and calm place to live. Stores were owned by the citizens of Martinsburg, there wasn't any fast food restaurants there such as McDonalds from other cities. As Interstate 81 opened up, it connected Martinsburg to two major cities: Washington D.C., and Baltimore, Maryland. The cities were pulled together by an irresistible force of the popularity of automobiles. Fast food restaurants opened up in Martinsburg, causing it to turn into another American fast food city.

McDonald's has successfully met the demands of its customers by gradually adding to their menus. Breakfast meals, hamburgers, chicken, salads, salads and even desserts are provided by the restaurants which aids in the success of McDonald's. The organizational structure for McDonald's

Schlosser?s myth-shattering survey takes students to the California subdivisions where the business was born to the industrial corridor along the New Jersey Turnpike where many of fast food?s flavors are concocted. Schlosser suggests that in search of a better, more efficient way to serve customers, fast food has infused its way into the American culture. The evil lies not in the concept of speedy service and a homogenous food experience, it's the byproducts of such an industry that erases the concept of the individual. While he admits that fast food is not the sole source of grief for postmodern America, mentioning the shopping mall and suburban sprawl, Schlosser accurately points out that the actual cost of a Happy Meal is in how it manipulates the average person.

Kroc gave McDonald’s to people willing to allot great amount of time and effort in the McDonald’s name. His idea turned out to be affluent as many ideas were created because of this caring franchisees. The Filet-O-Fish (originally intended for Catholics during lent), Big Mac (in celebration to its fifth billion burger sold), Egg McMuffin (wanted to cater to breakfast lovers) ,Quarter Pounder, and McFlurry were all introduced by franchisees and all reaped prosperous benefits. In 1956 Kroc hired Harry Sonneborn, a former vice president of finances at ‘Tastee Freeze”. Harry quickly rose among the ranks at McDonald’s Corp. and even became the very first president and chief executive. A couple months later Sonneborn pitch the idea that McDonald’s hould own the buildings of the franchise and make franchisees pay rent. They even could evict franchisees if necessary for the first time. This revolutionized McDonald’s turning them into a semi-real estate institution forever changing urban land

McDonald’s has been in business since 1955. Through many years of great strategic and financial planning, it has become one of the most successful food chains in the world. In order to continue its great success, McDonald’s must continue to adapt to change. In this paper we will discuss the strategic and financial planning that would be necessary to keep McDonald’s on top of the food chain.

However, the image displayed in the Time Magazine's September 30th 2002 issue, is an image that is hard to decipher and, most importantly, is an image that is hardly a likeness to the icons imprinted in the minds of fast food lovers across the nation. The catchy illustration invades an article tentatively titled, "Can McDonald's Shape Up?" The

“McDonald’s.” When people hear that word, the first things they visualize are the Golden Arches, the Big Mac, or Ronald McDonald. McDonald 's has had a profound effect on the fast-food industry and on the U.S.; in the 20th century, the creators/owners of McDonald 's, Richard McDonald, Maurice McDonald, and Ray Kroc (a traveling salesman) created the Speedee Service System, which made restaurants like a factory, and improved on franchising, an easy way to set up businesses and make money. Other restaurants began basing themselves off of McDonald’s. As of McDonald’s influence on America: “We believe that the McDonald’s brand is… omnipresent… in America,”

Chapter ten begins with the author talking about his visit to Plauen, Germany. He then gives a description of the population before, during, and after World War 2, informing its readers that Plauen was abandoned after Britain bombed the city. Plauen was occupied by the U. S.A. and the Soviet Union during and after the war, and was a common place where protests broke out. According to the book, after the war ended McDonald’s was the first corporation to open a new building in the city.

Did you know that 1 in 8 Americans are employed by Mcdonalds? That is about 40 million people in the United States in poverty, getting paid minimum wage, and likely receiving welfare from the government. McDonalds is a fast food superpower, whose Golden Arches are more easily recognized than the cross. Even though their food may seem convenient and tasty, Mcdonalds is bad for kids and society everywhere. McDonalds takes away the natural beauty from many places, takes advantage of teens with no skills, and uses bad materials to make their food.

In the past, many students have selected popular products that McDonald’s does not offer, but other restaurants successfully provide. This is an opportunity to use your creativity, so think critically on what products may positively impact the McDonald’s menu of products to increase revenues and profitability. The secondary research used in this assignment should support your new product idea. Remember you are in the process of finding data that will convince a hardened senior executive that your addition to the menu will be good for McDonald’s and their bottom line.

McDonaldization effects all aspects of today’s society—even the venues we often overlook. Two examples of some commonly overlooked McDonaldized venues are the Kimmel Center and the Hard Rock Cafe. Both of these venues emphasize the McDonald elements of success according to George Ritzer: efficiency, Calculability, predictability, and control. (14, Ritzer). Although these places may feel like a luxurious break from the everyday fast food trip, they are not all that much different.

The classic American style diner is home to all-day breakfast, the most comforting of comfort foods, and seemingly only anyone over the age of 60. The restaurants lain all across this glorious country, particularly in the Midwest and Northeast are the epitome of American culture. These restaurants originated in the late 1970’s and have become so popular that corporate chains like IHOP and Denny’s, have popped up and begun imitating the mom and pop ambience. However, those little family owned restaurants are always the best.

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.