Mcdonald's Lawsuit Analysis

McDonald’s is a well-known fast food brand. It has been widely criticized for its advertising practices, which have heavily influenced children. It has also been accused of contributing to childhood obesity as well. After reading the case “CASE 2-7: McDonald’s and Obesity” I believe that McDonald’s has a right to advertise as much as they want. “If a food has a right to exist, a marketer has the right to advertise it”” (“McDonald’s and Obesity, n.d.). I think that any company should be able to advertise as much as they want to, but they should be respectful and advertise effectively. From the case study, it shows that McDonald’s is trying to accommodate and respect its role in obesity. McDonald’s is acknowledging the problem and is making changes. They are “promoting ongoing menu changes, the posters feature items such as a salad, a pile of free range eggshells, piece of fruit, and cups of cappuccino” (“McDonald’s and Obesity, n.d.). The company does advertise a lot, I can say from my experiences I have seen a lot on TV and through ads. I do think that they are reaching out to show they do have healthier options, which is why I feel that they should be able to advertise as much as they want. Regardless of the changes, I feel the company should be able to advertise as much as they want because when it comes down to it, it is ‘our’ choice to purchase their products and consume them whether they are healthy or not. They should not be restricted because they are a fast food company. The company has good advertising, as seen through their success. Advertisements are very persuasive and make you want what every thing they are selling, but it should not be the company’s fault. I do think that they should respect that obesity has become a problem and make effective choices when it comes to advertising, but they should not have to cut down. Fast Food companies should just be more aware and promote healthier option that they now have.

Happened in 1994, it was a strict product liability tort case between the plaintiff, Stella Liebeck and the defendant, McDonald's. This case became a very famous over the country because the U.S. was discussing over tort reform. “A New Mexico civil jury awarded $2.86 million to the plaintiff Stella Liebeck, a 79-year-old woman who suffered third-degree burns when she accidentally spilled hot coffee in her lap after purchasing it at a McDonald's drive-through” (wikipedia.org).

Them starting to idolize McDonald’s foods can lead to obesity and other negative side effects (Traphagen, Brown). McDonald’s does indeed affect society in a positive way, but the cooperation needs to be held responsible for their negatives. They are one of the biggest money consuming companies in the world and make large profits. With their extensive advertisements towards anyone who will watch and winning over people to buy their products it’s no wonder why they’re so good at what they do. Sure maybe they don't go about it in the best ways, but McDonald’s corporation knows how to run a business and get people to come to the

“The foods contain too much fat, salt and sugars. The food is not always what is said to be and uses a lot of packaging.” First, Mcdonald’s has many different food selections but many of them don’t have the real ingredients on them. Not only do Mcdonald’s stores show up on every corner of the united states, they also have unknown animals involved in the process of making your lunch, dinner, and breakfast. “Packaging that will be thrown on the ground, if the food is not eaten within the restaurant people usually don’t take the time to throw the packaging in the dustbins.” Since,

In world news Louis Woodward was charged and convicted of man slaughter. The British Royal Nanny was only 20 years old when she killed an eight month old baby. Upon her return to Britain she claimed that she had an unfair trial because of the “Widespread hostile press coverage”(Daniel 1437). North Korea also admits to selling missiles around the world. “We will continue to keep testing and deploying missiles” said a reporter in Seoul. North Korea aims to obtain foreign money from the selling of missiles (Times wire reports). Mcdonald’s launches first global kids’ meal offer. In over 110 countries children will receive one of eight toys free with the purchase of a happy meal. This was followed by a McDonalds 94 cent slip in the stock market after they fired over 700 employees (New York Times).

It has a negative reputation for being unhealthy because of the high amounts of sugar, fat, and overall calories which causes obesity. Since fast food restaurants opened, the obesity rate in the United States has climbed to 32% from 10% in the 1950’s. McDonald's has provided

Furthermore the food choices in the public school system are not ideal, there are many unhealthy choices and most of their food are processed rather than freshly cooked. The McDonald account for 43% of fast food, they can be found everywhere, and high in fat and sugar; eating fat makes the cholesterol high, and put a person at risk of heart disease, average Americans take 5000 steps a day. McDonald also gets the kids through all the activities they have for kids, playground, happy meal, good birthday packages, toys to entice kids. In conclusion people do not want to take personal responsibilities, they tend to blame someone else for their unhealthy behavior. , all these franchises are businesses, they added extra unhealthy

It is not uncommon to turn on the local news or open the morning paper to the picture of someone who has fallen on a wet floor in a grocery store or has been hit by a slow moving car. Often times, though not always, the potential plaintiff in this scenario is looking to earn an easy paycheck by dragging an otherwise innocent individual or company through tort. The often extensive process that ensues from frivolous law firms can give rise to much debate in American government. Tort reform is a popular focal point of these conversations, that appeal to law makers to not allow these false claims to endanger American companies who are then required to spend significant funding to defend against accusations.

McDonald's has been around a long time. In that time many changes took place, advertising and nutrition were two major things that changed. People have been eating their food and enjoy it. Sadly most of those people don't know all the junk that they are really eating. McDonald's has a vast company due to its history, advertising, and addicting food.

The emergence of healthy living has also certainly had an impact on the branding of a lot of fast food chains, not necessarily all of them but certainly a few. As is shown in the healthy living section, the covers of magazines are littered with the so called “beautiful people” who are healthy and in good shape. Therefore if we are now in an age where most people are striving to have those kinds of bodies, but they can only get them by being and eating healthy then fast food chains are surely going to struggle? However McDonald’s have simply changed their style of advertising and branding to help over come this problem. When McDonald’s first started in the 1940’s there original branding was a small fat chef with a hamburger for a head called “speedee”. Now this could simply not work for McDonald’s today with the emergence of the healthy living culture, as the name even suggests its just fast food, whereas now they concentrate on saying on all there boxes things such as 100% beef etc. It wouldn’t even just be the name that would be a problem for McDonald’s branding, it would also be the appearance of the mascot, he is small, fat and has a hamburger for a head. McDonald’s now have a host of celebrity spokespersons ranging from Michael Jordan, arguably the greatest sportsman in the world in the 90’s, the epitome of a healthy person, he and Larry Bird

Nutrition is an important issue in my life for many reasons. The most important being my major, dental hygiene. I’ve taken a couple nutrition courses already. I also simply care for the fact that what we eat is associated with our health and how long we may live. Before I went to the website I didn’t expect to see many healthy benefits to eating McDonalds so I guess I was prepared. It said that McDonald’s food is linked to serious diseases because of the high fat and low fiber content. I know from my nutrition classes in the past that a low fiber diet is linked obesity, diabetes, arteriosclerosis, colon cancer, and many more things. I find it amusing that they can say that their food can be a valuable part of a balanced diet. I don’t

McDonalds is considered to be the world’s largest and most globally known fast food restaurant, which serves approximately 69 million consumers daily. This report will evaluate McDonald’s strength and weakness in terms of their ethical claims. The main aim of this report is to consider the reasons why McDonalds has been criticized by most of its consumers in terms of its pollution to its environment and the destruction natural rain forest, furthermore this report will discuss the nutrition effect McDonalds has on its consumers and the unhealthy meals that is produced by the company and how it courses obesity and health issues to its consumers.

• It took McDonald’s a while to catch onto the healthy trend, but as people get more concerned with their health. McDonalds have to figure out new ways of making their products healthier.

As a company, McDonald’s was first introduced in Des Plaines, Illinois in 1955. This was the very first McDonald’s restaurant, which all started in San Bernardino, California in 1954 when Ray Kroc approached the McDonald brothers with a business proposition to start a new company. In 1965 McDonald’s went public and was later, in 1985 added to the Dow Jones Industrial Average. (www.mcdonalds.com) The company has gone through quite a few changes with its changing CEO’s over the years, but the company seems to be on track with CEO Jim Skinner, named in 2004. Skinner was named the new CEO just

The McDonald's Corporation is the largest chain of fast food restaurants in the world. It is franchised in over 119 countries and serves an average of 68 million customers daily. The company started in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald in the United States. They reorganized their business as a hamburger stand in 1948. In 1955, Businessman Ray Kroc joined the company as a franchise agent. He purchased the chain from the McDonald brothers and oversaw its global-wide growth (McDonald’s 2014).