Mcdonalds Supply Chain Strategy

3439 WordsMay 14, 201114 Pages
SUPPLY CHAIN MANAGEMENT OF McDONALD’S INDIA Company Introduction. McDonalds is a fast food chain with restaurants all over the world. McDonalds is world’s leading food service retailer with more than 31,000 restaurants in 119 countries serving more than 50 million customers each day. In India, McDonalds is a joint-venture company managed by two Indians. While Amit Jatia, M.D. Hardcastle Restaurants Pvt.Ltd owns the spearheads McDonalds in west and south India, McDonalds restaurants in north and east India are owned and managed by Vikram Bhakshi’s Connaught Plaza Restaurants Pvt.Ltd. Celebrating over 12 years of leadership in food…show more content…
Value-added services like shredding of lettuce, re-packing of promotional items continued since then at the centres playing a vital role in maintaining the integrity of the products throughout the entire 'cold chain'. The operations and accounting is totally transparent and is subject to regular audits. McDonald's had worked aggressively to attain the right suppliers and systems that ensured that 90 per cent of yield was indigenous before the doors were opened to consumers. The only products that they used to import were oil and fries, for which they have had made arrangements to manufacture the oil in India. They ensure that the products developed locally abide by global McDonald's standards. Over the last 10 years, the company has gained experience and adopted procedures that helped in maintaining a continuous supply of food products irrespective of the climatic conditions. Their logistics and warehousing system is robust that prepares them to deliver products at the same temperature throughout, without a single break in the cold chain. Key suppliers for McDonald’s India The relationship between McDonald's and its Indian suppliers is mutually beneficial. As McDonald's expands in India, the supplier gets the opportunity to expand his business, have access to the latest in food technology, exposure to advanced agricultural practices and the ability

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