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Media And Social Media

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Television is one of the most appealing forms of media. It can be informative, and it can be entertaining. It is convenient, and it is easy to use. However, it is dangerous. The average Canadian child is exposed to almost fourteen hours of television weekly. (Paediatrics & Child Health, 2003). The media, specifically television has a strong influence on children and adolescents. Television negatively impacts the health of children and adolescents as evidenced by: childhood obesity caused by marketing, body-disorders and body dissatisfaction from exposure to media, and lastly, increased violent behaviour due to media violence.
Raphael defines the Social Determinants of Health as: “economic and social conditions that shape the health of individuals, communities and jurisdictions as whole”. Social determinants of health are markers of one’s health (Raphael, 2016). Moving past the clinical definition of health, this concept recognizes the exterior forces that influence one’s health (Raphael, 2016). In the case of adolescents and children, their health is being negatively impacted by the socio-cultural environment that exists around them. In this case, television will be the social determinant that is an influencer in the health and well-being of children and adolescents.

The Effect of Marketing on Child and Youth Health
Several studies have demonstrated the effect that marketing has on young, impressionable children and adolescents. The average child in the U.S sees about

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