Media And Technology : The Development Of Mass Media

The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.

Mass media has experienced many major developments over the past hundred years. As the manner in which media is communicated to the world evolves a definite shift to American culture has occurred in the process. Mass media has undergone numerous changes in the way it is distributed to the general public, going from newspapers, to radio, to television, and now to the World Wide Web. American culture is so ingrained in technology, that distributing mass media in this format seems like a natural step in the evolutionary process of distribution.

Throughout America’s infantile years, the media solely consisted of the printing press, but as a result of industrialization, commercialization, and professionalization, it now extends into the world of technology, reaching far more Americans than ever before. Media can be defined as collective outlets for mass communication. In today’s society, massive amounts of media are consumed in a plethora of forms: newspapers, magazines, television, Internet, and social media. The 2007 U.S. Census Bureau 's Statistical Abstract of the United States reports that adults and teens spend nearly five months out the year watching television, surfing the Internet, reading daily newspapers and listening to music (cited in ABC News, 2006). In correspondence

Newspapers were being mass-produced after the shift to steam-powered printing, which allowed for less expensive publications and low prices of papers at just one cent as competitors were still selling papers at 6 cents a copy. This period took place during part of the industrial revolution, which would explain how mass-production of newspapers was possible. The low price of papers made them available to more people for the first time, as prior to this period only wealthy citizens were able to afford it. News and journalism gained popularity during the penny press as the reader range of these newspapers expanded. Editors soon realized that as their audience expanded that they had to incorporate different content into their papers that would interest the readers.

The new era of technology led to major developments in the evolution of mass media, worldwide. In our society, we originally communicated orally before the Internet and wireless devices existed. Individuals relied on traditional forms of mass media, such as the television, radio, newspapers, and magazines, to attain knowledge of the outside world. Thereafter, the development of new forms mass media evolved, and we were introduced to the Internet and other wireless communication devices such as IPads and tablets, smart phones and social media sites. Regardless of the rise and fall in popularity of certain forms of mass media, the evolution of mass media influenced the American culture greatly.

There is no doubt that the media has a huge role in American culture. The media is prevalent on every medium, from newspapers, to television, the Internet, and mobile applications. However, the controversial argument of whether American culture is more influenced or more informed by the media still stands. “American culture” is what I consider to be the social norms, fashion, topics of discussion, current events, and mindsets that are popular within the general American population. The “media” to me refers to all forms of news and popular culture from sources such as television news sources, online news websites, online blogs, and social media networks - basically any public medium with a large audience (in this case, the American

In detail this paper will show how the media played an important role in the culture today. It will answer the questions What were the major developments in the evolution of mass media in the last century? It will also ask How did each development influence American culture? And What is ment by the term media convergence and how it affected everyday life?

For the average American there is no escape from mass media. It can be found within our news papers, movies, television and internet, which account for most of our news and entertainment source. In Michael Parenti's book, Make Believe Media, the Politics of Entertainment, Parenti attests that this mass media clouds our society's perception of reality by propagating prefabricated images that create and validate a superficial ideological world. Unfortunately, people are denied the opportunity to obtain and interpret information, which impacts our society, by media conglomerates that wish to keep their industry profitable and on the rise. Effectively, the American public's information and entertainment sources are controlled by some ten

To introduce students to the historical development of media, including books, newspapers, magazines, radio and TV broadcasting and cinema. Students will be able to trace the emergence of modern media institutions from their historical roots and discuss the impact of social and technological change. This will be able to provide the student with the ability to evaluate issues that are affecting or are likely to affect the media industry.

Media plays a major role in determining the political and social spheres evident in the United States today. The culture of America is shaped by what is trending in the media, including everything from advertisements on television, to the latest viral video and televised political speeches. The majority of what we see, hear and consume is media.

American journalism started as a modest business until it was employed as a political instrument in the effort for independence from Great Britain. After the Bill of Rights protected the freedom of the press, the power of the media was recognized, and it expanded swiftly after the American Revolution. During the nineteenth century, the penny press played a big part in the media with cheap and mass-produced newspapers which increased the growth of the press rapidly. Large newspapers turned into lucrative stations where sectionalism, verity, muckraking, news and promotion were prevalent. With the introduction of the radio and television, most of the American Media became owned by big establishments and amalgamations. Although the United States

First, the internet. The concept of the internet emerged as a mass medium in the 1970s and remained a platform for communication used mostly by educated, elite users until the development of the world wide web in the early 1990s. The internet grew quickly and rigorously in popularity as developers created web browsers that simplified the process of connecting via personal computers. Media organizations soon began to recognize the web’s value as a medium capable of transmitting and communicating information instantly and in greater depth and clarity than was ever possible. Over time, media groups began increasing their reliance on the web by building more sophisticated and complicated sites to display things such as video, audio, print, graphics, etc. Almost 73 percent of all US adults enjoyed having a connection to the internet in 2006, and a recent growth has occurred in the acceleration of high-speed internet service. More than 42 percent of American adults had broadband connections in 2006, which was a remarkable 40 percent increase in broadband use from a year earlier. News organizations were cautious and warry when they transitioned onto the web while journalists cautioned against almost a loss of control and maybe function within a more fluid, interactive environment. The need to change to keep consumers was overwhelming though and gave the organizations no other choice. Traditional print and broadcast organizations especially adapted to and/or embraced the change of medium with transmitting information because of the continued crumbling and decline of audiences and consumers. Because of the internet, journalism has changed a bit with how information is distributed as well. Now people are sharing and distributing information through blogs, podcasts, video sites, and popular social networking sites. Throughout the

Since the beginning of time, humans have strived to live simpler lives. We have spent generations, creating innovations within technology to ensure our lives would always be more simplistic than those who lived centuries before us. People now have the ability to update their Facebook status’, map the human genome to target strands of DNA that can be disastrous to one’s health, send out amber alerts nationwide, and create plants that are resistant to pesticides. Innovation in technology has led to advancements in many fields such as medicine, law enforcement, and entertainment which has inevitably changed the way society operates. However, with the abundance of technology available, society has developed an unhealthy

Between 1960 and today, there have been many milestones in mass media and the way it has been presented to us. In the 1960’s television sets were becoming very popular in many households across America. The first televised presidential debate took place on September 26, 1960. “1963: Polls show more Americans report that they rely on television rather than newspapers as their primary source for news.” (“1963: Polls show…” PBS, n.d.) With the television becoming the new medium for people to gain information, this was a major milestone in how information was gathered and perceived. Also in the 1960’s the first stages of development of the internet began. Early computers were also being produced. This had set the stage for upcoming years in technology that would affect the experience of presidential elections by all.

state what the Development Communication is; explain the meaning, concept, elements and pt.ilosophy of ~ e v e l o ~ m e n t i~ommunication; state the role of the Media in Development; describe