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Media 's Influence On Media

Decent Essays

The way that diasporic audiences use media products to give them a connection to their country of origin has been a topic of research for many scholars. The increasing ability to stream content online allows people to keep the same routine in watching content and to watch content which they can relate to and see themselves reflected in, often unlike the content on in their new home country. Online news allows people to keep up with current events and look out for events that may affect the ones they care about and improvements in communications technology allow people to connect directly with the people they love more effectively. Media provides a way for diasporic audiences to find their sense of self and identity in a country where they may not have a lot of representation. Previous models of looking at diasporic audiences have been helpful in allowing us to see the positive impacts that media can have, however they still continue to look at these audiences and their lives as the ‘other’ which is a step backward in the diverse societies we live in.

Sinclair and Cunningham in Go with the Flow: Diasporas and the Media, discuss the way diasporic audiences are often categorized by the scattering of people away from their home countries, while still maintaining strong connections to them (18). These people may resist assimilation into their ‘host’ culture and because of this they may feel marginalized by the culture they have moved into (Sinclair and Cunningham, 19). These

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