Medical Tourism

22177 Words89 Pages
Tanaka Business School Imperial College London

An Insight into Malaysia’s Medical Tourism Industry from a New Entrant Perspective by Mr. Bhavin J. Shah

A report submitted in partial fulfillment of the requirements for the MBA degree and Diploma of Imperial College London

September 2008

SYNOPSIS

The overarching objective of this project is to provide an insight into Malaysia’s medical tourism industry. The study conducted offers assistance to a new upcoming hospital in Malaysia to understand the overall scenario of the market it wishes to enter in the near future. An external view using Porter’s Five Forces, an internal resource-based view and an industry snapshot using value network approach are evaluated to identify
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4 Organizational Context ................................................................................ 5 Project Objectives ....................................................................................... 5 Report Structure .......................................................................................... 5 Chapter Summary.................................................................................... 6 Introduction ................................................................................................. 7 Traditional strategic management ........................................................ 7 The services sector .............................................................................. 7 Criticism of Porter’s Five Forces ......................................................... 12 Criticisms of Resource-Based View.................................................... 13 Definition ............................................................................................ 14 Background of network study ............................................................. 15 About value network ........................................................................... 15 About value-chain............................................................................... 16 Value Network vs. Value-Chain
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