Mercedes Benz Research

2. Mercedes-Benz is a multinational brand of the German manufacturer Daimler AG, the brand is used for luxury automobiles, buses, coaches, and trucks. Mercedes-Benz is headquartered in Stuttgart, Germany. The name first appeared in 1926 under Daimler-Benz which is widely regarded as the first automobile. Mercedes-Benz is part of the "German Big 3" luxury automakers, along with Audi and BMW, which are the three best selling luxury automakers in the world Mercedes-Benz carries a full range of passenger, light commercial and heavy commercial equipment. Vehicles are manufactured in multiple countries worldwide. S class is basically a luxury sedan manufactured mainly for middle aged both male and female and also for families as it is a automatic , SUV , luxury, spacious and comfortable car .

As previously identified, there are also “non-legal/extra-governmental” political risks which could bring unexpected upheaval to foreign firms. Macro political risks such as the threat of violence, corruption, war or military coup, political instability and terrorism are all direct threats to foreign investors.

Mercedes-Benz is a brand that is well recognized around the world and it was rated among the top ten most recognizable brands in the world by "Business Week Magazine". “Ever since inventing the car in 1886, we’ve simply never stopped reinventing it.” –Mercedes Benz. They has a history of making history. Since the first car, they has set the pace for what all the cars might someday become. On the consideration of firsts in safety, performance and driving enjoyment, it’s an exciting roadmap to the future. And while there’s a never-ending roster of new achievements, there’s only one reason the world's first automaker remains first in innovation. When it started international production, for the last decade it has successfully established itself in a lot of international production due to the increase in demand and in the attempt to reduce cost and that has improved the sales of Mercedes-Benz.

6. In the context of international business, what is meant by the term "political risk"? In general, how do MNCs analyze this risk?

BMW transformed into an auto creator in 1929 when it Fahrzeugfabrik Eisenach, which, at the time, developed Austin Sevens license under the Dixi marque. BMW's gathering of desinger consistently developed their automobiles .  Their boss Franz Josef Popp, concentrated on air transport engine era, with bicycles as a side line

Political risk is any governmental actions that diminish value of the firm operating with the boundary or influence of that government

In this report, I am going to evaluate the influence of different stakeholders exert at Mercedes Benz. The stakeholders I will be discussing is the owner of the business, customers who buy cars as they provide good quality of service, employees who help the business to perform well and making profits and the Government who support Mercedes Benz because they have been running successfully throughout the years so they want to invest money to further develop the business. On the other hand, I will make the following points in my report is by commenting on the level of influence that each stakeholder exerts on Mercedes Benz. I will also be referring to evidence from different sources for the comments that I make. I will state the strengths and the weaknesses on the influence of different stakeholders. Also, I will make recommendations on how Mercedes Benz can do to overcome the weaknesses which can affect their performance. At the end I will write a conclusion by summarising what I wrote in the report, which stakeholders have the most influence and which stakeholders have the least influence in Mercedes Benz.

Following the formation of General Motors in 1909, the newly-minted company created a new brand named for a road racer, Louis Chevrolet. The Chevrolet marque joined Buick, Cadillac, Oakland and several smaller brands and eventually became the mainstream product line for GM. Today, Chevrolet is one of the largest and most recognizable car brands in the world.

Karl Benz made the first car in 1886. He was a German inventor. He exclaimed out of what he had discovered. This first vehicle did run on gasoline. However this unbelievable invention has evolved over the years and it's better than riding horse back.

Although Henry Ford is sought of as the inventor of the automobile Karl Benz is generally acknowledged as the inventor of the modern automobile in 1885 Benz began promotion of the vehicle on July 3, 1886 and about 25 Benz vehicles were sold between 1888 and 1893 the first design for an American automobile with a gasoline internal combustion engine was made in1877 by George Selden of Rochester New York however the first running gasoline-powered American car was built and road-tested by the Duryea brothers of Springfield Massachusetts in 1893 the large-scale production-line manufacturing of affordable automobiles was introduced by Ransom Olds in 1902 at his Oldsmobile factory located in Lansing Michigan it isn’t until 1914 that Henry Ford created

“In 1887, after years of testing and modifications, Benz created the first definitive commercial vehicle, the Model 3, an automobile with a four-stroke engine of his own design which was gasoline powered, with wooden wheels.” It turned out to be the first automobile in production. Then by 1889 the model 3 had been taken to the World Fair in Paris that’s where the car was recognized from almost everyone in the world which was such an amusement towards Benz.

Mercedes-Benz operates on the differentiation strategy. Luxury, prestige and technological innovations drive the company 's production from the high quality small cars and e-bikes of the smart brand, to the premium automobiles of the global corporation.

BMW begins its long history, which stretches for almost a hundred years, in Germany. BMW had a major impact on the manufacturing of cars. Rapp needed a financial backer to do this and in 1916 he renamed the Bayerische Motoren Werke (Bavarian Motor Works). After a financial problem with the company Rapp left. When Rapp left the company Franz Josef Popp took over. He set up BMW as we know it today("BMW Early History ).

Mercedes Benz Passenger Cars and smart (herein referred as Mercedes) is one of 5 divisions of the Daimler group, the leading Germann automaker. Daimler is a large organisation that had EUR149.6 billion in revenue and 365,600 employees in 2006.

THE POLITICAL ENVIRONMENT: The critical concern Political environment has a very important impact on every business operation no matter what its size, its area of operation. Whether the company is domestic, national, international, large or small political factors of the country it is located in will have an impact on it. And the most crucial & unavoidable realities of international business are that both host and home governments are integral partners. Reflected in its policies and attitudes toward business are a governments idea of how best to promote the national interest, considering its own resources and political philosophy. A government control's and restricts a company's