Mercedes Benz : The World 's Most Successful German Automobile Manufacturing Companies Essay

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When you think of the terms luxury, sophistication, quality, class, and excellence as they relate to the automotive industry, none other than Mercedes-Benz should come to mind. Headquartered in Stuttgart, Germany, Mercedes-Benz is one of the world’s most successful German automobile manufacturing companies owned by a parent company known as Daimler AG. Daimler AG is also the owner of the car brand known as Smart. The German automotive giant prides itself on its innovative and luxurious automobiles, trucks, buses, and coaches. In addition to the main Mercedes-Benz vehicles, the company owns a high performance division known as AMG, which independently manufactures, engineers, and customizes ultra-high performance Mercedes-Benz AMG vehicles. They produce both upgraded Mercedes-Benz vehicles as well as their own unique vehicles, such as the SLS AMG, that aren’t based on standard Mercedes-Benz cars. History of Mercedes-Benz The roots of Mercedes-Benz can be traced back to Karl Benz, a German man who in 1886 invented and patented the world’s first automobile to be powered by gasoline. This automobile resembled a tricycle in appearance with two rear wheels and one front wheel with a rear mounted single cylinder engine. In a few short months, Gottlieb Daimler in cooperation with his partner Wilhelm Maybach, invented the first four-wheeled vehicle propelled by an engine designed by Daimler. The first Mercedes was built nearly 15 years later in 1901 by Maybach, then commissioned by

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