BUCHAREST UNIVERSITY OF ECONOMIC STUDIES
BUSINESS ADMINISTRATION FACULTY
(ENGLISH Section)
Analysis of Metro GroupInternational Business project | |
Students:
Custură Ruxandra Gabriela Imre Botond Munteanu Teodora
Metro Group
1. Description of the company
1.1 Field of activity
Metro AG, is otherwise known as Metro Group, established in 1964 by Otto Beisheim.
It is a German global diversified retail and wholesale/cash and carry group based in Düsseldorf. It has the largest market share in its home market, and is one of the most globalised retail and wholesale corporations.
It is the fifth-largest retailer in the world measured by revenues (after Wal-Mart, Carrefour, Tesco and Kroger).
Metro Group has
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It expresses the key attributes of the corporate identity that has been developed over the past years: innovation, success-orientation and internationality. The Metro Group enters the Japanese and Vietnamese markets.
In the upcoming years, the now called Metro Group continues its expansies in many other countries, in Europe and in Asia. By 2007, Metro Cash & Carry opened the first wholesale store in Pakistan and Media Markt entered the market in Turkey. The Metro Group is expanding its sales network in other countries as well. In Romania, Real will open its 14th Real hypermarket at the end of the year. With the comprehensive implementation of the Radio Frequency Identification (RFID) in Germany, the METRO GROUP ensures an even better supply chain efficiency.
Even with the economic depression starting in 2008 and making its mark even nowadays, Metro Group still went on with a powerful expansion plan.
At its annual business press conference in March, METRO GROUP announces a record result of 2.4 billion euros for the financial year 2010. All of the sales divisions play a part in achieving the Group's overall growth of more than 19 percent.
In May, 2011, METRO GROUP launches a new umbrella brand communication campaign featuring the slogan 'Made to trade.' It is a combination of conventional print ads, novel online tools and public dialogue forums.
The Saturn sales brand celebrates its
The author describes how in Metro2 Which trives ittsels in being a Multicultural sschhol, the majority of the schools power is controled by high status mostly white parents. Moreover, unlike West City where the majority of the high ranking officials were white, in Metro 2 the staff was more diverse. Additionally, while Forrest Hills tried to establish a color blind mentality, Metro spoke openly about race power, and racial heritages were ackoledged and contested. The author goes on to explain how while the multicultural curriculum and open conversations and aknoledgement of race, in order to combat issues of racial inequalities, there efforts fell short of acheiving their goal. This school fell short, mainly due to the fact that many middle
Describe briefly the company. What it does? Who are its customers and markets (in general terms)?
The Metro Community will be defined as the Students and Staff of the Metro Early College High School.
It operates and franchises convenience stores around the world. It has been the prominent franchise in
The DC Metro system used many crime preventing techniques, even though they did not knowingly use any theory when they build the Metro system. The specific techniques that were used were: architectural design (open floor plans, no dark staircases, no public bathrooms, etc.), vigilant maintenance polices (removing graffiti and trash almost immediately), reducing the number of trains used in non-peak hours, the use of security cameras and escalators, and stringent enforcement polices (Metro police being trained to arrest individuals for quality of life crimes). With these specific techniques, the DC Metro is one of the safest subway systems in the entire United States. This being said, however, there are rival hypotheses as to why the DC Metro system seems so safe, and they make some valid arguments as well. Some of these arguments are: the riders of the Metro mainly represent white upper and middle class populations, not the poor, minority populations, and another is that the data does not include
worldwide to serve the customers and is famous for the variety of products that it provides in the
In the United States of America "fortune" magazine published 2011 Annual Global Fortune 500 rankings, WAL-MART, In the global top 500 enterprises once again won the top,with the business income is 421849 dollar, annual profit of 16389 million dollar. Also worth noting is, in March ten before the other enterprises in the vast majority of oil or electric power resource monopoly enterprises. Then, as a major in retail industry, WAL-MART 's tremendous achievements stunning!
Wal-Mart is one of the most successful retailers in the world (Wal-Mart corporate 2012). Currently, there
The company was established in 2008 as a small business located in Kfardebiane, and it was a successful construction material provider for all the people in that region.
Wal-Mart is the leading retail firm in the United States that is ranked the first in Fortune 500 index because of its sound business practices and huge profits. The company has
As said earlier, Metrophil Construction and Supply’s main forte is Construction and Land Development. They do not give their full attention to manage the services that they are offering, especially in the Landscaping Service. The company always prioritizes other projects that they are used to and would they feel they would gain a lot of profit.
It will carry Ready-to-Wear (RTW) designer and casual/contemporary apparel & accessories for women, and will be the exclusive U.S. home of the German line, Herr Frau.
Its primary objective was, simply put, to become the “most recognized and respected brand in the world.” This objective required most of the
Store ownership and management- It has many directly opened stores and are managed by themselves, which makes the product supply smooth and strong.
As of 2010, Carrefour S.A. was the largest global retailer in Europe and the second largest of the world in terms of revenue1. Carrefour develops with a multiformat approach ranging from its core hypermarket chains to supermarkets, convenience and hard discount stores. For professionals, Carrefour is also developing the cash & carry format. At year-end 2009, Carrefour had over 15,600 stores in 34 countries.