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MindTree Case Study

Satisfactory Essays

_MindTree_

Case Study

MGMT2311

Debaditya Biswas 20916078

Elise Chon 20937795

Thomas Fyffe 21327772

Lin Wee 21566698

1. INTRODUCTION

Founded in 1999, _MindTree_ is a global information technology (IT) and research and development (R&D) Services Company with corporate headquarters in India and the U.S. (_MindTree_ 2014). Upon establishment into the Indian IT industry, _MindTree_ has been providing IT support in areas such as testing, digital transformation, data analytics and infrastructure management, as well as various R&D services, including Bluetooth and Cloud enablement (_MindTree_, 2014). _MindTree_ is also widely known for its innovation-driven and knowledge-intensive practices, thus placing a high emphasis on knowledge …show more content…

Employees with this essential skill are very necessary for a company that is looking to escape the "mid-sized trap" through revenue growth amongst other strategies.

SETTING POTENTIALLY FAR-FETCHED GOALS

Despite generating profits of over $100 million (Garvin & Tahilyani 2011), _MindTree_'s revenue growth began to decrease in the years leading up to the 2009 Global Financial Crisis (GFC). The GFC simply exacerbated this trend, resulting in decreased expenditure on the advanced technology necessary for _MindTree_ to execute the projects and services it depended on for revenue. Coping with economic recession requires organizations such as _MindTree_ to adjust business goals, objectives and practices in order to adapt to the external economic environment. In 2010 _MindTree_ announced the 5*50 initiative as part of the greater strategy of achieving $1 billion in revenues by 2014 (Garvin, & Tahilyani, 2011). The initiative asks that the _MindTree_ 'Minds' (the employees) envision new business ideas that will be able to generate $50 million in five years. Employees can work individually or in groups and will be given three months to conceptualize and submit their idea. The submissions will then be assessed by a panel of the firm's CEO's and managers, and the most viable 5-7 business ideas will

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