Miss Essay example

1822 Words Nov 9th, 2013 8 Pages

Assignment 1

Case study: Mintel batteries report

a) What happened to sales of batteries in the period 2004-8? Provide a quantitative estimate. How do you explain the fact that over that period the amount of batteries sold increased whereas the value of sales declined? From figure 20 we can see that the volume of sold batteries from 2004 (584 million batteries) to 2008 (611 million batteries) has increased by 27 million batteries. During that period of time the volume has slightly raised, where in 2006 was the highest volume of batteries sold 620 million batteries. Being a difference the value at 2004 to 2008 prises has decrease, started
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Situation for the figure 21, which presents purchasing of batteries events, is almost the same.
Figure 24. The average spending on batteries per battery buyer based on adults started with 49.44 in 2005 and has grown to 50.64 in 2008. The average spending for batteries per buyer stood almost the same during the period from 2005 to 2008, it was 10.6 in 2005 and felt down to 10.00 in 2008. The number of buyers of batteries started with 38.96 in 2005 and reached to 41.18 in the following year , kept falling down in 2007 (40.05) till reaching almost its starting point (38.89) in 2008.

Figure 26 we can see over the volume sales of batteries by type. We can see that Recharge cells batteries have growth rapidly independently by the small segment of the market. In 2005 they started with 1.5 % of market volume sales and reached to 2.3% for 2008, and growth with 56% since 2005.
However, alkaline batteries accounted for 79% of value sales, are the biggest segment of the market. In 2006 value of sales was £326m and felt down to £307m in 2008. There is no visible change in volume of sales for alkaline batteries, the difference is 1%.
The value sales of Zink carbon batteries have decrease from 2005 to 2008 with 14 million and the volume of sales has fallen down from 13.4% in 2005 to 10.6% in 2008.
Specialists hold their own. The value sales of this type of batteries have decreased slightly with £3 from 2005 to 2008, there has no change in percentages, and the

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