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Mkt1 Task 1

Decent Essays

Company G Electronics Step-n-Glo 3-Year Marketing Plan Western Governors University MKT1 Kimberly Fortune Student ID: 000204115 October 7, 2012 TABLE OF CONTENTS Introduction ………………………..………………………………………………………….…3 Mission Statement ….……………………………………………………………………………3 Product Details ………………………………………..…………………………………………3 Consumer Product Classification ..….…………………...………………………………………3 Target Market ……………………….…………………………………………..……………….4 Competitive Situation Analysis …….……………………………………..………………..……4 Analysis of Competition using Porter 's 5 Forces Model …..………….......................................5 SWOT Analysis………………………………………………………………………………..…5 Strengths …show more content…

Benefit – Occasion consumers who buy for convenience Competitive Situation Analysis Analysis of Competition using Porter’s 5 Forces Model With this analysis, we will be familiar with the competitive forces that could significantly impact the success of this product. By analyzing these threats, we will be able to create more accurate planning strategies. Competitive Rivalry: The threat is highly potential, as the Step-and-Glo is a simple product with multiple uses. The product innovation will make it extremely easy

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