Company G Electronics Step-n-Glo 3-Year Marketing Plan Western Governors University MKT1 Kimberly Fortune Student ID: 000204115 October 7, 2012 TABLE OF CONTENTS Introduction ………………………..………………………………………………………….…3 Mission Statement ….……………………………………………………………………………3 Product Details ………………………………………..…………………………………………3 Consumer Product Classification ..….…………………...………………………………………3 Target Market ……………………….…………………………………………..……………….4 Competitive Situation Analysis …….……………………………………..………………..……4 Analysis of Competition using Porter 's 5 Forces Model …..………….......................................5 SWOT Analysis………………………………………………………………………………..…5 Strengths …show more content…
Benefit – Occasion consumers who buy for convenience Competitive Situation Analysis Analysis of Competition using Porter’s 5 Forces Model With this analysis, we will be familiar with the competitive forces that could significantly impact the success of this product. By analyzing these threats, we will be able to create more accurate planning strategies. Competitive Rivalry: The threat is highly potential, as the Step-and-Glo is a simple product with multiple uses. The product innovation will make it extremely easy
Threat from New Entrants There are currently no new threats from new entrants in this market. Company G’s technology, testing and production process that is very efficient for profitability cannot be easily replicated.
There will be a need for additional catheterization labs, surgical suites and expanded cardiac rehabilitation programs. There needs to be better coordination of care to ensure timely scheduling of procedures. Education programs need to be developed emphasizing cardiac risk factors, healthy living and lifestyle modifications.
The following is a summary of advantages and disadvantages of building, buying and leasing space for the new orthopedic line at Trinity Community Hospital. Included in this summary, is the option I recommend and my basis for this choice.
1. Transaction why do people engage in trade? If one trading partner gains must the others involved in the lose an equal amount? Why or why not?
Trinity Hospitals five year plan includes development of an orthopedic center, cardiovascular center and a cancer center. Task four asks for an assessment of the viability of one of these service lines. By assuming the role of the hospital CEO, I will evaluate the orthopedic center service line and present the findings to the board of directors for their approval.
Bundled payments are a forerunner of what other payers will do and are already beginning to do in their contracts with hospitals.
Threat from New Entrants As you discover what this is, discuss the possible threat from new companies entering the market. Also consider how the Internet impacts this.
GenRays Matrix (A) ............................................................................................................................ 4 GenRays Project Charter (B) ....................................................................................................... 19 Project Title ............................................................................................................................................. 19 Purpose ................................................................................................................................................... 19 Description
The HT Elite Rotisserie Toaster/Oven brings the consumer’s cooking enjoyment into a new high with a long list of features, an even cooking mechanism, convenient connectivity options, and a patented crystal clear touch screen interface never before seen on an appliance of this nature. The HT Elite line even has an iPod/iPhone and universal cell phone dock to allow consumers to charge their devices for those long cooking sessions allowing them to keep their mobile devices within reach. Fully integrated Wi-Fi and an advance Bluetooth connection lets our customers effortlessly connect to the HT Elite allowing them to download recipes, cooking times, watch cooking videos or movies, or even stream music through an app like Pandora, iTunes or the cloud. The Bluetooth connection also allows customers to connect wirelessly to our line of Bluetooth speakers that elegantly blend in with the looks of the HT product line or to speakers that they currently have in their automated household system. Our engineers have also come up with a patented advanced outer shell that shields the customer’s connected devices, both from heat and from interference to the Bluetooth and wireless connections making it a
“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”
Company S is a new manufacturer entering the scooter market. The company’s objective is to motivate dealerships as intermediaries. Company S wants the existing scooter dealerships to sell its product instead of the competitions. The company will motivate the dealerships as intermediaries through Incentive Programs, Profit Opportunities, Sales Quotas, Decision Making, and Frequent/Timely Delivery.
Lester Smith (Smith) has owned a 20-acre parcel of land in the City of Lilliput, Minnesota since 1980. Seven acres consist of wetland, and on the remaining 13, Mr. Smith has built a large house, a barn, and an outdoor horse-riding arena that he operates as a business. In 2005, Smith decided to build a second barn including an indoor riding arena.
GKT Task 1 Carrie A. Nuxoll Western Governor's University Applications in U.S. & World History GKT1 April 3, 2014 How the Silk Road Aided in the Diffusion and Development of the Chinese Culture with the West Thesis Statement: The development of the Silk Road played a significant role in the worlds advancement in multiple human societies by aiding the process of diffusion of cultures, technological advancements and resources specific to certain cultures.
Our five major competitors within the sensor market pose threats to our business strategy; however since each competing company has a similar starting point to our company it is difficult to identify the intended strategy of these competitors at the present time. Consistent monitoring of the strategic planning of our competition will allow us to adjust our approach to gain a competitive advantage if necessary.