Mobile Shopping In Mobile E-Commerce

According to MarketLine, the world online retail market expanded by almost 18% in 2010 and is predicted to reach close to $435 billion in sales. The market is expected to reach a 90% growth by 2015 and exceed $827 billion in sales. Listed in an article “Ecommerce Growth Statistics”, the average amount spent by each consumer is expected to rise from $1,207 per year to $1,738 per person by 2016. That is a significant increase. That shows that people prefer to shop online than going to the actual store in today’s society. Shoppers will spend on an average of $327 billion online shopping in 2016, which is about 45% from $226 billion in 2012. It is very evident that consumers will drive ecommerce into the future; especially e-retail. In just a few years, purchases online will be more profitable than ever, with others products and services available to purchase such as mobile and social allowing consumers to shop to their convenience. For retailers and

The retail industry such as Men’s Wearhouse, Macy’s, Burlington, and Express operate websites and are part of a highly competitive industry. They contend with local, national, and global online retailers that bring comparable products and offer comparable services. Consumer opportunities in retail are shifting quickly with online retail stores, with an innovative future, which includes speed, convenience, and personalized mobile access. The change to e-commerce is pervasive to traditional retailers that must adjust their growth strategies, or risk a downturn in business. Whereas retail is ever expanding within e-commerce, retailers do offer different products and services in order to promote their

Online Grocery stores: Over the last two decades, rising internet and mobile phone penetration has changed the way we communicate and do business. E-commerce is relatively a novel concept. It is, at present, heavily leaning on the internet and mobile phone revolution to fundamentally alter the way businesses reach their

The demand for tablets and their uses for online shopping are increasing fast. Tablet users tend to spend more money when they shop online from their tablet. Data came out in early 2012 that stated that tablet shoppers spend 50% more than

Clearly, it is becoming a bigger part of e-commerce as a whole, resulting in marketing to flip on its head. The ever-growing number of consumers that shifted to mobile requires marketers to develop new strategies to attract and engage potential consumers who are on the go, or who prefer to use mobile devices for all types of online transactions.

The external analysis reveals that Target Corporation must address the threat of a growing online and mobile commerce (e/m-commerce) market. Shoppers’ behavior and the accompanying technology are evolving. Sociocultural and

The incredible pace of technological advancement is a challenge for all companies. In recent years, the greatest growth was seen in mobile devices, which challenges companies, like REI, to keep up with consumer demands. With mobile devices, customers want to interact with companies on their terms. Companies, like REI, can respond by offering personalized marketing directed at users of mobile devices. Mobile devices are also leading the charge for new payment methods, NFC enabled devices and mobile

Enhanced shopping applications for mobile devices continue to constitute a large focus of Macy’s organizational strategy. According to Business Wire (2014), enhanced navigation allows customers to easily and quickly move between features, reach desired product with fewer clicks, check-out more quickly, as well as the enhanced ability to manage gift registries (par. 8). At the same time, Macy’s should continue to provide adequate Internet access throughout its stores to allow customers use their mobile applications for shopping. Heller (2012) reports that Macy’s will offer free WiFi throughout its stores which would allow shoppers to easily view and post reviews in real time, which is something that has shown to spur others ' purchases (par. 5).

In 2016, e-Marketer estimates that 37.5 million people in the U.S. (19% are smartphone users) will transact using their phones, by the end of 2016, mobile payments are expected to exceed $27 billion. Predictions are that by 2017, U.S. mobile commerce will have increased so much in popularity that it will account for 50% of U.S. total digital commerce revenue (Mobile ecommerce, 2016).

Over the past decade, Shopping on the internet has skyrocketed with internet sales reaching almost £30 billion in 2012, which accounts to almost 10% of total sales in the UK. This is due to the increased possession of Internet devices such as: smartphones, laptops and computers. It has become much easier and simpler for

Mobile payment also referred to as mobile money, mobile money transfer or mobile wallet refers to payment services operated under financial regulation and performed from or via a mobile device. (www.wikipedia.org, 2016)

As their penetration and adoption of 3G increases, and as easy payment options and various apps for mobile phones are developed, m-commerce will take off.

If m-commerce is to spread, the network used has to be successful enough, otherwise consumers won’t use their smartphones as a mode of payment.

The continuous development of Internet leads to the growth of e-commerce. The electronic commerce is growing constantly due to the continuously increasing number of mobile and online users in the market, primarily the emerging markets. Besides that, the development of the Information Technology (IT), such as the advance of paying processes and the improvements of shipping method also the main reason to cause the growth of electronic commerce (John Ingham, 2015). Most consumers accept e-commerce as their feasible alternative in the purchase of goods and

Some businesses like Amazon and EBay have felt the huge impact of m-commerce. Though for most retail companies, sales via mobile devices is still a small fraction of total sales. When looking at the world as a whole, the potential for m-commerce is astounding. A lot of retailers are seeing increased sales via mobile devices with a larger percentage of those sales coming from tablets and less from Smartphones. M-commerce currently accounts for over 11% of all e-commerce sales and theses figure are still rising.