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Mombassa

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Project on International Marketing Group 6 – Indian Hotel in Mombasa
Product: Launch of “Vivanta by Taj Sea Shell” in Mombasa

Student Number Student Name Group-VI
80118110092 Rathod, Nikhil
80118110090 Ranjith, Bhanu
80118110110 Thawani ,Pooja
80118110076 Patel, Bhavin
80118110084 Pillai, Satish
80118110099 Seth, Rahul

Country Notebook
The Country Notebook—A Guide for Developing a Marketing Plan

The Country Notebook Outline
• I. Cultural Analysis
• II. Economic Analysis
• III. Market Audit and Competitive Market Analysis
• IV. Preliminary Marketing Plan

I. Cultural Analysis
Mombasa’s history dates back to the 16th century, and it has been ruled by the Portuguese, Arabs and …show more content…

Most visitors – particularly those who speak German, French, or Dutch – will also have no problems communicating in the City. There is diversity in the cuisine available to visitors, including a host of quality restaurants offering everything from British, Chinese, Indian and Italian cuisine, to a variety of local and traditional Kenyan dishes. Given its ocean-side location, seafood options are abundant and outstanding and can often be eaten within a couple of hours of being caught.

II. The product --- Launch of VIVANTA Hotels and Resorts by Taj in Mombasa
About the Group
Vivanta by Taj Hotels & Resorts span options for the work-hard-play-hard traveler across metropolitan cities, other commercially important centers as well as some of the best-loved vacation spots. Stylish & sophisticated, Vivanta by Taj delivers premium hotel experiences with imagination, energy & efficiency. It's the flavor of contemporary luxury, laced with cool informality and the charming Taj hospitality. Vivanta revels in a spirit that presents the normal with an unexpected twist. Experiences which make you pause & appreciate the hidden beauty in life! It challenges your expectations of a hotel and unfolds multiple layers of delight. Innovative cuisine concepts, the smart use of technology & the challenge to constantly engage, energize and relax you all add up to make Vivanta by

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