Project on International Marketing Group 6 – Indian Hotel in Mombasa
Product: Launch of “Vivanta by Taj Sea Shell” in Mombasa
Student Number Student Name Group-VI
80118110092 Rathod, Nikhil
80118110090 Ranjith, Bhanu
80118110110 Thawani ,Pooja
80118110076 Patel, Bhavin
80118110084 Pillai, Satish
80118110099 Seth, Rahul
Country Notebook
The Country Notebook—A Guide for Developing a Marketing Plan
The Country Notebook Outline
• I. Cultural Analysis
• II. Economic Analysis
• III. Market Audit and Competitive Market Analysis
• IV. Preliminary Marketing Plan
I. Cultural Analysis
Mombasa’s history dates back to the 16th century, and it has been ruled by the Portuguese, Arabs and
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Most visitors – particularly those who speak German, French, or Dutch – will also have no problems communicating in the City. There is diversity in the cuisine available to visitors, including a host of quality restaurants offering everything from British, Chinese, Indian and Italian cuisine, to a variety of local and traditional Kenyan dishes. Given its ocean-side location, seafood options are abundant and outstanding and can often be eaten within a couple of hours of being caught.
II. The product --- Launch of VIVANTA Hotels and Resorts by Taj in Mombasa
About the Group
Vivanta by Taj Hotels & Resorts span options for the work-hard-play-hard traveler across metropolitan cities, other commercially important centers as well as some of the best-loved vacation spots. Stylish & sophisticated, Vivanta by Taj delivers premium hotel experiences with imagination, energy & efficiency. It's the flavor of contemporary luxury, laced with cool informality and the charming Taj hospitality. Vivanta revels in a spirit that presents the normal with an unexpected twist. Experiences which make you pause & appreciate the hidden beauty in life! It challenges your expectations of a hotel and unfolds multiple layers of delight. Innovative cuisine concepts, the smart use of technology & the challenge to constantly engage, energize and relax you all add up to make Vivanta by
Renaissance Hotels and Resorts: Target market: Quality-tier full-service brand providing guests with the ambiance of
Sure there are steakhouses and fancy restaurants of all stripes, but where the local Gulfport dining scene really impresses is in the quality of its fresh seafood options. From humble beachside po’ boy shacks all the way up to the areas four-star raw bars, the seafood here, at any price, is bound to amaze and satisfy.
What are some factors companies (and your learning team) need to consider before attempting to enter foreign markets? Assuming you were setting up a market program for a product in a foreign country (and you are), what should you take into consideration? Assume you are developing an advertising strategy for the promotion of a new product (and you are). What are some things you should consider?
The food is really good because you get some lobster, fresh fish, and really creamy ice cream. Lobster in Eastern Canada you lobster and they will take you through steps to take your Lobster apart. And you also get fresh fish because they live on the coast and they are have a season where you can actually go and catch Cod for fishing. your ice cream is very creamy because of how much cream Lee used and is really well done I do recommend eating at cows ice cream anywhere in the
The restaurant offers a Southern-inspired menu packed with a wide range of fresh fish and oysters, traditional New Orleans food, vegetarian, chicken and red meat offerings. The menu changes creatively and seasonally. The freshness of the products derives from the restaurant`s strategy of sourcing the fish and shellfish directly from Steve Connolly Seafood in Boston, which offers high-quality products purchased directly from the fishermen. Also in order to support the community Maxie`s Supper Club and Oyster Bar uses local and organic vegetables and meats. The restaurant “greatly believes in the power of community involvement and the enrichment and mutual benefits which are reaped by everyone when local and regional products are supported.” Every Sunday and Tuesday the guests can enjoy the local and regional live music performance while tasting delicious and quality food. The restaurant sometimes engages in fundraising as well in order to help the community. The very helpful and detailed website is updated monthly with coming events and new seasonal
Various restaurants are in the area that serve dishes that include such ones as: Josephine’s, Volpino and
Enjoy the grilled octopus from the appetizer menu. Choose from delicious chicken, beef entrees or pasta. There are many tempting seafood options including a broiled filet of red snapper with shrimp and calamari in a white cream sauce. City Tavern serves fabulous saffron, red snapper, whiting, trout
Tantalize your taste buds with their fresh meat and vegetable dishes, handmade dessert, and large selection of wines, which they are so well known for.
Marco Polo, a contemporary, fine dining restaurant is one of the island’s premier dinning locations serving continental cuisine. The Italian Deli and Market, Doreen’s Cup of Joe, and Lee Be Fish are some popular places for local food that offer a full range of flavors.
The McKenzie’s also mentioned they really enjoy the food at the community. Residents enjoy fine dining in two dining rooms, severed restaurant style, with a full menu changing daily. The executive chef is a master at preparing mouth-watering southern meals and delectable desserts from scratch using the freshest ingredients available. Add to that the linen tablecloths and napkins, and a hearty helping of attentive service from the friendly food service team! Mr. McKenzie’s favorite food is the salmon, prepared differently each week.
The island offers a number of restaurants that take a contemporary approach to some of the region's classical cuisine. Visit restaurants in the charming downtown area of Amelia Island and you will not be disappointed. The islands many delicious flavors range from freshly caught seafood to perfectly grilled steaks. One thing is for sure, no matter where you dine on Amelia Island, you will not be disappointed.
The Crawfish Etouffee in this restaurant is amazing and mouth watering. This is a must visit restaurant for all locals and
The diversity of the precinct is reflected in the range of multicultural cuisine offered at Darling Quarter. Listen to Latin music at Braza Churrascaria as you sip on a national spirit cachaca. Then make a beeline to the dining room for a savory spicy Brazilian meal. Enjoy signature Japanese dishes like Frosty Fun Sushi and Sashimi at Umi Sushi & Udo. Other favorites include Vesta, serving robust Italian dishes; The Naked Duck, offering traditional hand-made rotisserie from France; and Stacks Taverna & Bar, a Mediterranean restaurant that lets you cook your own
The trajectory of colonialism can be traced back to fifteen century conquest of Cueta by Portugal. But not until the seventeenth century did they establish their own overseas empire. The initial rational
Be the first company to create and penetrate into high-end segment. Provide a unique of hotel & resort and spa that meets high-end customers need. Well-trained for staffs with five – star standard service and measure by efficiency and productivities. Launching new brand to meet a middle class, Angsana, on time and providing to market more product portfolio like Gallery and The Museum Shop. Smart in distribution products and services thru GDS. Success in building CSR and environmental conservation, Success in using local culture and heritage that will be served and satisfied their customer, these culture and heritage will be differentiated in each county. Bring benefits to local famer and traders by purchasing fresh product and traditional art, handicrafts. Information Technological System is available with latest updating about BTHR program. it is very convenient for customers.