By the same token, visually stunning music videos also captured fans from across the globe. Korean pop music is known for having sophisticated and visually stimulating music videos. “K-pop musical content includes not only audio aspects but also visuals that flow” (KOCIS: K-pop 44-45). Entertainment companies spend thousands of dollars in producing a music video with intricate concept themes, computer-generated (CG) effects, and colorful background. Watching K-pop music videos is like watching a drama series with plots twists, cliffhangers, and open-ended stories that stimulate audience’s creativity in forming theories about the ending of the video. For example, the music video of IU’s (K-pop solo artist under Loent Entertainment) “You and I” is “a fantasy romance that transcends time and space” (MTVK). The story of the video revolves around the female protagonist building a time machine for unknown reasons, which leaves the narrative open-ended, which induces fans to speculate theories about the ending of the story. Formulating an extraordinary storyline to blend with any song is one of the most ideal and sensible ways to generate a remarkable and noteworthy music video. Some music videos have storylines that are indeed surprising in bringing out certain sentiments and emotions, while some music videos focus on the visuals that are flashy, colorful and give out a “wow” factor. For example, the song “Comeback Home” by 2NE1 (under YG Entertainment) is known for having
With rumors of releasing another album this year entitled MMM, music and rap icon Puff Daddy have been on the radar again this past few months and establishing his staying power through track releases here and there. Currently, the music mogul is up to make his fans bob their heads once more with his latest music video made public entitled ‘Finna Get Loose’. Puff Daddy never wanted his fans to be disappointed and so he gets an equally famous rap artist to join him in the latest video offering in the persona of Pharell Williams. Both have been good friends since they started out in the music industry and getting the video crafted for the two music giants is actually a musical and visual treat to all of their
Women throughout history have been continually oppressed and have faced inequality in all aspects of life. In My Forbidden Face by Latifa, this theme recurs many times since the main character has been robbed of all basic human rights because of her gender. During the time period of the book, the Taliban took over and forced the people to take part in a radicalized version of Islam and worship as they saw fit. They made their own rules on how people should live, by taking the words of the Koran and twisting it to suit their needs, without any thoughts of how it would affect the people. The majority of the rules were aimed towards women and how they should live their lives.
In the video Alex and Melinda, it stars Alex Baker, the regional sales manager of the company and Melinda Perez, a salesperson from the company. They are having their 6 month meeting on Melinda’s current sales. Melinda works in the South American headquarters and Alex brings to light that her sales are low, so he staged a meeting about expectations and performance.
In the United States, cultural divide is evident almost everywhere you go. Police are often the ones blamed for divide. In the past couple of years, many African American men have been killed by police in streets across America. With most of the cops being white, the black community has linked these killings to racism. Black groups have become furious with these killings. African Americans are taking a stand against police and racism on an everyday basis. We see these stands being taken place on social media and TV. Although most people would look at this video thinking it’s about speaking out against police, I see a different message. The music video by Big Sean, “One Man Can Change The World”, demonstrates an inspirational impact somebody can have on social issues.
Music is part of everyday life and serves as the center of many cultures across the world. Music brings out the best parts of a movie, a car ride, or even a special event. The purpose of music varies from artist to artist and different cultures. Every piece of music carries a unique message, but a song, in particular, carries meaning. “Runaway Love” by Ludacris, featuring Mary J. Blige, exploits the struggles of young girls by using rhetorical techniques, such as pathos, ethos, logos, tone, and visual rhetoric throughout the music video to raise national awareness about youth runaways.
Allen’s music video introduces half-naked women committing sexual acts in a provocative scene to establish the role of women in pop culture as dehumanizing. The scene starts with Allen joining the female dancers, clothed enough to barely cover their genitals, beginning their dance routine. As Allen sings, the dancers are seen performing the twerk, and the video zooms on the dancer’s genitals as the dancers lick their hands and slap their genitals. Allen’s incendiary scene highlights women as needing to be overly sexualized in music videos and performing suggestive behaviors to be included in pop culture. This scene dehumanizes women in music videos because women are expected to behave and dress in a specific manner or not be included in the
Background music plays a really important role in today’s film industry. The music supplement to the film, in order to create a more complete work. Composers write their music on the basis of the story line and director put the music in the right spot, in order to draw audience’s attention and emotion into the film. Moreover, lyrics will bring out the movie plot and presents people’s feeling of the movie. There is a good example, which called “City of Stars”. It is a song from a musical romantic comedy film, La La Land, composed by Justin Hurwitz and the lyrics were provided by Benj Pasek and Justin Paul. “La La Land” tells a love story which a jazz pianist and an aspiring actress, who meet and fall in love while pursuing their dreams. However, when time goes by, the reality keeps them farther and farther away. The “City of Stars” reflects a very mixed feelings, such as the pictures, the song, and the latest moment. There seems a thousand words of regret which cannot be said. Even
Chance the Rapper, an increasingly famous Chicago musician, performed an incredible expression of creativity through his innovative use of lighting, tonal flexibility, and impressive video visualization of his music, all in addition to his unmistakable visible joy and exuberant energy. Furthermore, Chance’s fascinating ability to invigorate what seemed to be the entire crowd, by creating remarkably unique aesthetics and spectacles, shows his exceptional talent. Each song performed appeared to as though every individual note and tonal deviation was completely intentional to evoke a certain feeling or emotion, moreover, the precise synchronization of audio and visual effects created a unique thrilling atmosphere. Predominantly, the crowd’s impression of Chance the Rapper’s use of visuals and originative use of electronics was unmistakably well received, the crowd displayed an incredible presentation of excitement and displaying of a passionate plethora of voices singing along during the entire concert.
The project that I created can be thought of as an informative music video. I recreated the song “Hollaback Girl” by Gwen Stefani and transformed it into “Geometry Girl.” The beat and rhythm of the original stayed the same while the lyrics changed so that they could summarize every topic we have learned this past year. I used a popular song as the template, so that it would be catchy and stuck in people’s minds. Who does not love “Hollaback Girl?” It is my personal jam! Even though my song might get annoying after the fifth time of hearing it, I had a great time making it.
During the duration of the music video Beyoncé makes numerous references to historical events. She uses these references as a way to illustrate the story and educate the morals behind them. For example, Beyoncé purposely uses the sinking New Orleans police car to demonstrate the story behind the event. The narrator, Beyoncé, visually communicates the story of how Hurricane Katrina traumatically demolished the city of New Orleans. By laying on the sinking police car she is simply visually stating that police officers, during this dramatic event, were drowning the people of New Orleans, rather than aiding them in a desperate time of need. There does seem to be a casual relation between the people of New Orleans and the
Alessia Cara’s music video “ wild things” is an embodiment of my definition for the word hip. Throughout the decades people were considered hip when they were seen defying social norms. The hip groups of the 70’s counterculture were seen defying different types of norms from their dress and music they listened to, to the weed and LSD that they did. Alessia and her friends embodied this style of life. They lived a carefree night, and defied social norms set by parents and adults. As stated in the lyrics they did not care what people thought of them they were going to break loose and have fun. Alessia Cara and her friends defied social norms and had fun creating a movement for others to follow, therefore they're hip. Alessia Cara’s music video
Non-normative images and videos are rare to come across, but the one that stands out to me the most is Macklemore’s Same Love music Video. The reason why select it, is because it is the first major rap song to go against what every other rap song talks about. In a day of age where people are judged for their opinions, Macklemore was standing up for his belief and made a music video arguing that it is all the same love. Explaining that love doesn’t have a definition, and just because they don’t fit into society’s definition, doesn’t make it okay to treat them less than human.
The 2000s started a change in music very different as the ones in past decades, since this was the year technology commenced rise importance in human life. Hence, the usage of auto-tune, pitch corrections and multimedia programmes started to be used in multiple songs of this decade, also YouTube will appear in the upcoming years as a way to share music videos, therefore, varied hits of this decade, like Hey Ya! From OutKast or Crazy in love by Beyonce have some of the new technological features and give videos a big importance. Under those circumstances, the differences between those 3 decades are that in the 1980s, music criticized people living situations, in the 1990s, music criticized mentality and the living generation and in the 2000s, music talked about the changes society was living. To sum up, music will keep changing throughout the years. In some years, some of the themes music can talked about are the continuous technological advances or how humans are ending themselves. Nevertheless, given the situations we’re living today, music could talk about the imminent wars that could
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Music videos are mainly targeted at teenagers these days and young adults. Artists benefit from increased exposure and additional forms of revenue. The two music videos that will be covered in this essay, Psy – Gangnam style, Michael Jackson – thriller.
Blur, a British band, released their official music video of the song, "Ong Ong", on June 3rd 2015. The whole music video is weird to most people because of its image covering with pink color and cute figures. The song is from the album called The Magic Whip. According to the video featuring the interviews of makings this album, the song is made in Hong Kong, and the song 's name, "Ong Ong" is actually derived from Hong Kong. This means that the song is about Hong Kong, and a lot of locations in Hong Kong are mentioned in the lyrics as well ( "Blur - The Magic Whip: Made in Hong Kong."). All in all, we can assume that there are some connections between the issues in Hong Kong and the cute music video. Instead of heavy, sad and relatively direct presentation of the status in Hong Kong, they choose to present vague metaphors that cannot easily be discovered because it will result in serious trouble if addressed directly in public. With the reason above and that the band members think Hong Kong is a cute place, they developed a main strategy, which is to introduce Hong Kong to their fans with a series of cute, relaxing, and seemly meaningless emotion of blur, just as their band 's name. In order to pass their message carefully and vaguely, they use fantasy, funny villains, and, most of all, strong images.