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My First Leadership Experience : Varsity International Company Essay

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My first leadership experience was with Varsity International Company, a book-publishing company in Oxford, MS, from May to August 2009. The company had a summer internship program in which qualified college students were recruited as independent dealers marketing educational books door-to-door. During summer 2008, as a sales intern, I generated $16,000 sales volumes and demonstrated proficiency in all business management activities, such as book-keeping, inventory audit, and weekly sales/expenses report. I was invited back to the internship program for summer 2009, as a student leader. My job consisted of three parts: recruiting qualified students in my school campus (McNeese State University, Lake Charles, LA), doing individual sales within assigned territory, and leading the team of recruited students. I managed to recruit four students: Michael, Dazzle, Fred, and Nhan. They were both undergraduate students at McNeese State University, with non-business majors and no sales experience. Initially, as a leader, I felt very nervous, as it was my first time leading other people. Furthermore, each of them had different personalities, and at first I found it challenging to have them stay motivated and listen to me.
My leadership objectives are to coach them how to do the door-to-door sales business, to keep them on schedule, and to motivate/inspire them to perform well. The ultimate goal was to generate a minimum of $80,000 sales volume, within the four recruits. We were

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