Under Armour Current Marketing Topic Wendell Brown 9/22/2008 Muscling Into the Mainstream Summary of Article The title of my article is called “Muscling Into the Mainstream,” and it was written in the New York Times on August 7, 2008. What this article is trying to discuss is how Under Armour is steadily moving itself into the mainstream of selling performance and/or sportswear. It talks about what target markets that Under Armour is pursuing and what strategies it has used
crucial importance to study what are the main changes in the leisure activities of contemporary youth in transforming countries. This article introduces a research project that focused on teenagers and their leisure time activities, with a special interest in the activity of ‘hanging out’ in shopping malls. After providing theoretical background on the general characteristics of ‘postmodern’ lifestyles, the article describes the notion of microcultures within the fi eld of children’s and youth geography
article GMOs - Philosophical Issues of a Thanoptic (Death-Delivering) Technology. FROM HYBRIDIZATION TO GMOs Another challenging phenomenon to face in our modern world is that of hybridization. It seems to have worked so very successfully in some commercial realms, and as a major application of Gregor Mendel 's revolutionary Gene Theory. Mendel offered a logical extension of the larger mechanical worldview. Just as we create factory assembly lines for manufacturing inanimate products, why can 't we
Crowdfunding Takes Off Insight on Technology: Battle of the Titans: Music in the Cloud Case Study: Pandora and the Freemium Business Model CHAPTER 3 E-COMMERCE INFRASTRUCTURE: THE INTERNET, WEB, AND MOBILE PLATFORM Opening Case: Google Glass: Augment My Reality Insight on Society: Government Surveillance and Regulation of the Internet Insight on Technology: Is HTML5 Ready for Prime Time? Insight on Business: The Apps Ecosystem Case Study: Akamai Technologies: Attempting to Keep Supply Ahead of
measures that is intelligible only to the compilers of arithmetic books, to see how little they care about mere efficiency. But they have a certain power of acting without taking thought. Their world-famed hypocrisy – their double-faced attitude towards the Empire, for instance – is bound up with this. Also, in moments of supreme crisis the whole nation can suddenly draw together and act upon a species of instinct, really a code of conduct which is understood by almost everyone, though never formulated
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vocabulary to a market development problem that has given untold grief to any number of high-tech enterprises. Seeing the problem externalized in print has a sort of redemptive effect on people who have fallen prey to it in the past—it wasn’t all my fault! Moreover, like a good book on golf, its prescriptions give great hope that just by making this or that minor adjustment perfect results are bound to follow— this time we’ll make it work! And so any number of people cheerfully have told me