My Responsibilities As An International Business Manager

Strategies for managing international business consist of marketing management, operations management, finance management, and human resource management.

The number of companies operating internationally is growing at a rapid rate. This has forced companies to gain an understanding of international business and the cultural differences they need to know when they are dealing with the country.

Two basic conditions determine a firm's profits: the amount of value customers place on the firm's goods or services and the firm's costs of production. In general, the more value customers place on a firm's products, the higher the price the firm can charge for those products. Note, however, that the price a firm charges for a good and service is typically less then the value placed on that good or service by the customer. This is so because the customer captures some of that value in the form of what economists call a consumer surplus.

This essay intends on analysing the way in which Starbucks attempted to enter the Australian market place through international management stratagies. International management is the practice of managing business operations in more than one country. International Management professionals are familiar with the language, culture, economic and political environment, and business practices of countries in which multinational firms actively trade and invest. In a world of globalisation, becoming a multi national corporation is almost necessary to succeed as Globalization is reshaping our modes of thinking and ways of behaving and fostering cultural change in societies Fang (2009) .First this essay will discuss the challenges and issues of international management that Starbucks encountered when trying to globalise. Secondly this essay will look at the factors that have led to Starbucks encountering such issues of international management. Thirdly this essay will discuss the strategies that multinational corporations can adapt to deal with the problems they may experience. The main issues that this essay will discuss are the cultural differences between Australian and American markets in which Starbucks had to deal with, Starbucks failure to create brand value, the communication differences and the strategies and entry modes that Starbucks used along with their business strategy.

The importance of international business: International business is all business dealings isolated and governmental-that include two or more nations. The modest response is that international business includes a great and rising share of the world's whole business. Today, virtually all corporations, major or minor, are affected by world-wide actions and opposition because maximum wholesale production to or safe contractors from overseas nations or contest against goods and facilities that originate from overseas.

INTERNATIONAL MANAGEMENT: CULTURE, STRATEGY, AND BEHAVIOR, EIGHTH EDITION Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Previous editions © 2009, 2006, and 2003. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited

1. The most significant challenge to business success you see in this rapidly changing global economy;

The world offers significant business opportunities for every company, however, opportunities are accompanied by significant challenges for managers. Managing global operations across diverse cultures and markets represents a big challenge and opportunity for companies. To compete in the global market and be successful, companies must learn the strategies, policies, norms and technology necessary to conduct international business. The opportunities for global expansion are numerous, and attaining success is a matter of developing the right strategy to win local markets and its consumers.

In this part of Unit 39, I will be explaining the different economies in which an international business undertakes activities. The business I will be focusing on throughout my essay is Barr’s. I will also be scrutinising the economies of two countries – Germany and the UK. The economic aspects I will look at into further detail are: GDP, GDP per capita, exchange rates, trade blocs they are currently a member of, unemployment rates, life expectancy and balance of trade.

Wal-Mart’s worldwide employments presently consist of 4,263 stores and 660,000 employees in fifteen nations externally the United States. There are completely controlled stores in Argentina, Brazil, Canada, and the UK. With two.one million workers globally, the business is the gigantic independent entrepreneur in the US and Mexico, and 1 of the gigantic in Canada. In the monetary span in 2010, Wal-Mart’s worldwide departmentalizing commerce were $one hundred billion, or 24.7% of overall marketing.

2. What are some of the new challenges confronting managers in today 's business environment?

International business is much more complex than operating within the domestic market because countries are extremely different in many ways. The

There are many challenges when playing the role of a manager in any capacity at a business. Managers need to be able to make informed decisions that can have financial or personnel impacts, they need to fully understand and implement all organizational policies, and they need to manage and drive employee performance. Managers are in a state of perpetual assessment. Performing these tasks in one country and one culture is challenging enough, but from an ethical point of view, there is a pretty solid line when it comes to areas such as discrimination, customer relations, and employee interactions here in the United States. There are organizational policies in place which are relatively standard across industries, as well as local and federal laws that many of these are based on.

Small businesses wishing to enter international markets have a number of strategies they can pursue, ranging from simply selling their products directly to foreign consumers to setting up operating locations in foreign countries. Each of these strategies offers their own benefits and disadvantages, and requires differing levels of preparation, and resource commitment. However, once an organization adopts the global attitude (p. 381), any of these options or combination of options provides an excellent platform for successful global business operations. There are nine commonly accepted methods to engage in global business, which include: creating a web presence, trade intermediaries, joint ventures,

There is a vast range of challenges that businesses have to face which are considered, the major business challenges. These challenges can be faced by firms operating in New Zealand and firms that are operating on a global scale. Listed are some of these challenges.