Naturalnfreshbuv Executive Summary

There are several emerging technologies that could help the company to gain a competitive advantage.

The last stage of the product life-cycle is the decline stage. I have chosen the Soda drinks for this stage due to many reasons. The demand for soda drinks is waning down in many countries due to their high calories and malnutrition. In this stage, demand will decrease and companies will reduce prices and some of them will discontinue their operation. Diet sodas such as PerpsiCo and Coca-Cola brands number one in the soda market, their sales declined for the 11th consecutive year in the U.S. The volume declined 0.9% in 2014 and 1.2% in 2015 with all the three biggest players falling demand (Kell, 2016). In this stage, the most soda drinks company continue providing high quality to sustain their brand and shifting to low calories or diet beverages.

The soft drink industry is facing new challenges. The carbonated drink market has lost pace but there are several opportunities to overcome the situation.

Just about every business today has a web site. Weather they are doing business with other businesses or selling directly to the public, a business today needs to have a web site. This paper will discuss Business-2 Business (B2B), Business-2-Consumer (B2C). The paper will look at the marketing concept, and the similarities and differences of brick-and-mortar and eBusiness. Every business, rather online or at a physical site, falls in one of the following categories.

There is rising potential business opportunity in this Industry because consumers are showing greater concerns over eating healthy. Therefore the numbers of potential and existing direct competitors are on rise too.

To complete the analysis of a Crush competitive position in the orange soft drink category as well as in the soft drink industry, a SWOT analysis was constructed. The company strengths are there financial performance, established customer franchises, crush brand has high name awareness with consumers, and they’re the 4th largest marketer in the U.S. while leading positioning in orange category. The weaknesses are low market share and low market coverage, limited bottler networks, under developed diet segment, limitative advertising, and risky positioning (cannibalization with Sunkist). The opportunities are international development in long term, increase in sales for diet soft drink, and increase of consumption. The treats are huge competition, competitors’ heavy advertising experience and unplanned soft drink purchase.

technology without moving away from the company's core values. Whilst there are many other competitors in the

The soft drink industry during the time of this case is changing rapidly and forcing powerhouse carbonated soft drink companies like Coca-Cola and Pepsi to find new ways to adapt and compete with the rise of non-carbonated drinks and healthy drink alternatives. Below we will break down the industry using Porter’s five forces and discuss why we believe it is an attractive industry in which to do business.

The company is known for research, its class apart manufacturing facilities, excellent supply chain, and well drafted employee friendly HR Policies and Strategies.

4. Technology factors: With its business based hugely on technology it has received utmost importance in this regard. Its emphasis on research and development in all its subsidiaries and updated technical training of all its employees is commendable. This has made or evolved it to be on the forefront of the competition among technology based competency.

Consumer taste: PepsiCo has worked to transform its product line up to include healthier options like, juices, vitamin water and health snacks in an effort to meet consumers rising demand for healthier options (Jurevicius, 2016). Nonetheless, they still are a company where success it dependent on the sales of foods and beverages that are rich in calories (Jurevicius, 2016). If PepsiCo is not able to meet consumers’ demands for healthier options their reputation in the industry may suffer and they may see the loss of sales (Jerevicius, 2016).

For the sales promotion strategy this company knows what is best. This company uses the short term techniques for persuading the members of the target

Food is one of the most diverse industries since the tastes of each individual are unique, giving companies more options product diversification. Recently, a company has developed a new alternative to soda that is a 25 calorie, all-natural sparkling beverage, having only 5 grams of sugar and no chemicals or preservatives. Additionally, the product is available in four fruit flavors which include apple, grade, orange, and pineapple. Introduced in Flordia, over the last two years, the growth of the product and marketing techniques have increased significantly.

Dish Networks current electric commerce (e-commerce) strategy is business to consumer (C2B). This is typical model in which a business sells a product to customers who are primarily individuals (Haag & Cummings, 2013). Through call centers, authorized retailers, websites and out-side sales teams Dish Networks primarily sells satellite products to individual consumers, although a small portion of sales exist in sole partnerships businesses. Due to limitations of satellite TV, there aren’t

With the breakneck advancements in today’s market, having sustainable competitive advantage has become imperative so as to survive. The metamorphosis of technology has made the job further challenging to have a competitive advantage and sustain it. Competitive advantage is defined as an idiosyncratic lead a firm has over its fellow challengers and emulators. This lead enables the firm to vanquish its challenger. In other words it is something that distinguishes an organization from the competitors. For a competitive advantage to be sustainable, the firm has create value creating products or services that cannot be mirrored or matched by its fellow competitors and thereby it will able to outlast for a longer period of time (Bharadwaj, S, Varadarajan, P, & Fahy, J 1993)