Negative Analysis Of Television Commercials

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People can relate to their favorite television shows, but can they also connect with the commercials that inevitably interrupt their programs? Nowadays, most people would answer “no” by skipping these advertisements through digital video recorders or on-demand and streaming services. However, commercials continue to generate an abundance of revenue for advertising agencies. The most popular television ads target specific audiences, and cable is the most appropriate platform. Advertising agencies strategically place commercials on cable networks that target groups that many viewers may consider underrepresented on television. Prominent examples include commercials on Nickelodeon that target children, ads on TV One that attract African-Americans, and plugs on COZI TV that draw older adult viewers. Cable television is an ideal platform for personalized advertisements that target specific groups of viewers. Every cable network has almost always been personalized; for instance, certain channels target sports fanatics (i.e. ESPN, Golf Channel, NBC Sports Network, etc.), while others attract music lovers (i.e. MTV, VH1, etc.). Broadcast networks live up to their name in that their audiences are extremely wide and consist of all kinds of races, genders, and socioeconomic statuses. Northern Arizona University communications professor Norman J. Medoff and University of Tennessee-Knoxville journalism professor Barbara Kaye elaborate on the influence of the diversity of cable networks

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