Mass Media forms such as television, radio, and the press are predominantly owned by the bourgeoisie, increasing the likelihood that the media is filled with capitalist ideologies encoded in the texts to be decoded and consumed by the masses. The extract ‘Media as Manipulation? Marxism and Ideology’ from ‘Media, Culture and Society: An Introduction’ by P. Hodkinson (2011) explores several Marxist and Neo-Marxist perspectives on mass media. It also discusses the ways in which the media influences life in a capitalist society. This summary will provide a critical review of the extract and the various perspectives it presents.
The extract begins by introducing the founder of Marxism- Karl Marx and establishing the fundamental ideologies of Marxism. Marxism is a critical perspective that generally focuses on the oppressive and exploitative nature of capitalist society. The fundamental argument of Marxism is that the proletariat is exploited by the bourgeoisie to sustain a state of capitalism. ‘The capitalist system perpetuates the power of the bourgeoisie, who control the means of production and ensure the subversion of the proletariat, whose labour is hired in order to produce objects that generate wealth.’ (Hodkinson, 2011; 106) Marx claims this interdependent class relationship is maintained through a false consciousness achieved using societal aspects including the media to distract from the harsh reality of capitalism- this is known as the mode of production. Karl Marx
Marxism is a critical perspective based off of the ideas of Karl Marx, with Marx’s most famous work being the Communist Manifesto. This book illustrates
▪ Marxism – fundamentally anchored on the work of Karl Marx, Marxism is a dominant critical theory born in the middle of the 19th century and flourished tremendously throughout the twentieth century. Marxism identifies social and economic factors as crucial denominators of relationship in society. This short story has very strong social problems. The people of the Marxist time are afraid of new technologies
The working definition of Marxism is a theory that analyzes the relationships of classes and the social conflicts that are within the classes. Marxism claims that this conflict is between the rich and the poor. This theory entails thoughts of socioeconomic differences and focuses the systematic view of the economy. The theory of Marxism is very prevalent in the novel, “The Other Wes Moore.” “The Other Wes Moore”, and a short story titled, “The Lottery” are great example of the differences within social classes.
Designed over two hundred years ago, Karl Marx’s philosophy defines specific characteristics known today as the Marxist approach. In this critical approach, whomever holds the power and controls the factories or means of production, consequently controls the whole society. Marx’s opinion states that the laborers running the factories and thus holding the means of production should be the ones holding the power. However, this idea rarely holds true in practical society. Frequently, Marx notes, powerful people hire others to carry out the labor. This division of power reflects current culture. Two main classes or categories of people exist, the bourgeoisie and proletariat. The bourgeoisie is the powerful, or those who are in charge of
Marx’s primarily aims to explain how communism will free men, end the class struggle. The work argues that class struggles, and the exploitation of one class by another is the source of all inequality. Marx’s theories become one the motivating force behind all historical developments. The work strongly advocates the freedom of the proletariats which Marx’s claims can only be achieved when property and other goods cease to be privately owned. He see’s that private property has been a problem through out history, capital that aids the ruling class to maintain control. Marx argues that the lower class come together in a revolution and gain power and eventually take the power away from the upper class.
The surrounding environment easily and biologically affects human beings. Media is one of the aspects that people can easily approach. Today the media is so powerful that the development of communities depends on the influence of media to society. Now, the social issue, “can government control the media?” is brought up in our society. Since the society will casually follow the government, which will lead to the greater unity and stability, some people agree with the idea. However, the government should not control over the media. By referring to predications made by George Orwell in ‘1984’ and Aldous Huxley in ‘Brave New World’, changing advertisement to propaganda and media supporting the government are the most rapid methods to become a communist
In our society, there are many forms of mediated texts ranging from newspapers and magazines to films and television shows. Each of these media forms can be seen from different theoretical perspectives and analyzed to understand the different concepts that may influence them. Television shows are one of the most popular media texts with approximately 400 new shows airing each year (Ryan, 2016). However, it is often very unlikely for these television shows to strive as 65% are cancelled after their first season (Ocasio, 2012). This then, brings Marxist scholars into the picture as they are interested in how economic factors affect the production and distribution of media content (Mack & Ott, 2016). The Marxist theoretical perspective allows Marxist scholars to study television shows in order to understand why they were cancelled and how certain roles in the media lead to this.
The ideology of Marxism, established by German philosopher Karl Marx, is a collectively known set of assumptions of a political ideology, which focuses especially on analysis of materialist interpretation of historical development, or on class struggle within the society. The primarily approach of Marxism, nonetheless, was the critique of capitalism. The strength of his inquiry lies in belief of inevitable shift from capitalism and he aims to advocate the new form of ideology and economy, the socialism. The title of this essay is provocative as in today´s world, there exist many proponents who claim, the core of Marx conception of ideology is still relevant in the 21st globalised world. However, Marxism is relevant to the extent to which
There is deep substance and many common themes that arose throughout Marx’s career as a philosopher and political thinker. A common expressed notion throughout his and Fredrick Engels work consists of contempt for the industrial capitalist society that was growing around him during the industrial revolution. Capitalism according to Marx is a “social system with inherent exploitation and injustice”. (Pappenheim, p. 81) It is a social system, which intrinsically hinders all of its participants and specifically debilitates the working class. Though some within the capitalist system may benefit with greater monetary gain and general acquisition of wealth, the structure of the system is bound to alienate all its
The specialised critique of capitalism found in the Communist Manifesto (written by Karl Marx and Fredrick Engels), provides a basis for the analysis and critique of the capitalist system. Marx and Engels wrote about economical in relation to the means or mode of production, ideology, alienation and most fundamentally, class relations (particularly between the bourgeoisie and the proletariat). Collectively, these two men created the theory of Marxism. There are multiple critiques of Marxism that attack the fundamental tenants of their argument. Several historical events have fueled such criticisms, such as the fall of the Soviet Union, where Marxism was significantly invalidated and condemned. On the flip side, Marxism has been widely supported in times of capitalist hardships. What viewpoint a person will hold towards Marxism is largely dependable on the economical environment in which they live. Further, it is also important to remember that Marx and Engels lived in a very different era than today’s society, and the concept of capitalism may have arguably changed quite a lot over time. Therefore, the principles found in the Manifesto may often have to be refurnished and reapplied to fit different economic environments.
Karl Marx, also a philosopher was popularly known for his theories that best explained society, its social structure, as well as the social relationships. Karl Marx placed so much emphasis on the economic structure and how it influenced the rest of the social structure from a materialistic point of view. Human societies progress through a dialectic of class struggle, this means that the three aspects that make up the dialectic come into play, which are the thesis, antithesis and the synthesis (Avineri, 1980: 66-69). As a result of these, Marx suggests that in order for change to come about, a class struggle has to first take place. That is, the struggle between the proletariat and the capitalist class, the class that controls
Marxism is the theory of Karl Marx and Fredrich Engels, it’s based on the economical and social system. Marxism emphasizes on the importance of class struggle in society. They thought that economic processes and class struggles laid the groundwork for every important era and movement in history, and would lead to the downfall of the upper class and the rise of an egalitarian communist society. Under capitalism, the working class or “the people,” own only their capacity to work; they have the ability only to sell their own labor. According to Marx a class is defined by the relations of its members to the means of production. The worker is alienated because he has no control over the labor or product which he produces. The
Though Marx views the communist revolution as an unavoidable outcome of capitalism, his theory stipulates that the proletariat must first develop class consciousness, or an understanding of its place within the economic superstructure. If this universal character of the proletariat does not take shape, then the revolution cannot be accomplished (1846: 192). This necessary condition does not pose a problem within Marx’s theoretical framework, as the formation of class consciousness is inevitable in Marx’s model of society. His writings focus on the idea that economic production determines the social and political structure (1846, 1859). For Marx, social class represents a person’s relation to the means of production, a relation that he believes is independent of
Economism, or vulgar Marxism, is a key feature in explaining the media’s role according to Marx. This is also referred to as the base/superstructure model. In economism, “the economic base of society is seen as determining everything else in the superstructure, including social, political, and intellectual consciousness.” (Marxist Media Theory 1) This maintains that the media is used as the base of society. Society is referred to as the superstructure. Clearly, media shapes society even today. Since consumers rely on the media for information and entertainment, (ex. Television and radio new, magazines, newspapers, Internet), they are shaped by whatever forms of media they chose to be an audience to. The media manipulates everything from popular fashion to the food people consume.
Mass media plays an important role in the society by providing entertainment, information and acting as the government’s overseer. Several scholars have developed philosophies that help people understand how mass media fulfills its roles in the society. For example, Horkheimer and Adorno have constructed theories that explain the functions and impacts of mass media in the society across the globe (Mosco, 2008). The central theme in all mass communication models entails the meaning of media contents, which include the images and texts and their influence on the target audience. The perception of the target audience concerning the text and images in the media are what form the basis of these theories. This essay discusses two hypothetical frameworks: the political economy and cultural studies theories, including their similarities and differences, and how they help in understanding the relationship between the media and society.