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Nestle Contadina Pizza and Pasta Essay

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NESTLE REFRIDGERATED FOODS: CONTADINA PASTA & PIZZA (A) GROUP 2 Marketing Program Design Case Analysis GROUP 2 1302-066 Keshika Lakhani 1302-070 Jubin Goel 1302-073 Keval Shah 1302-086 Mrigakshi Punga 1302-087 Nandita Jaswal 1302-093 Nirav Shah 1302-206 Gagandeep Singh NESTLE REFRIDGERATED FOODS: CONTADINA PASTA & PIZZA (A) - GROUP 2 Contents Executive Summary ................................................................................................................. 2 Q1) Using the BASES model described in Exhibit 9, forecast the estimated demand (trial and repeat) for the two Pizza options under consideration: Pizza and Topping and Pizza Only.…show more content…
We can analyse from exhibit 13,14 & 15 , that kit has huge potential of attracting customer segment consuming frozen pizza and fresh pizza from supermarket , but Nestlé should ensure use NESTLE REFRIDGERATED FOODS: CONTADINA PASTA & PIZZA (A) - GROUP 2 of high quality ingredients and avoidance of artificial ingredients or preservatives, as this is one of the most important reason that will catalyse the switch. Therefore, branding and advertising campaign should be built around awareness of masses about two main factors:   High quality ingredients Zero preservatives and additives Significant switch in heavy pizza consumers wouldn’t be seen initially since: 1. They get a huge variety through take away and deliveries T 2. The brand loyalty to already existing chains like Pizza Hut, Dominos. In the long run, Nestlé can gain momentum in this segment if they are able to diversify the kind of pizza they will serve in the kit both in terms of crust and toppings. Q3) How does the pizza concept test data (Exhibits 19, 20, and 21) compare to the pasta concept test data (Exhibit 6)? Exhibit 6 talks about the Pasta concept. Pasta in this case was an already existent product, which acquired by Nestlé
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