NESTLE REFRIDGERATED FOODS: CONTADINA PASTA & PIZZA (A) GROUP 2 Marketing Program Design Case Analysis GROUP 2 1302-066 Keshika Lakhani 1302-070 Jubin Goel 1302-073 Keval Shah 1302-086 Mrigakshi Punga 1302-087 Nandita Jaswal 1302-093 Nirav Shah 1302-206 Gagandeep Singh NESTLE REFRIDGERATED FOODS: CONTADINA PASTA & PIZZA (A) - GROUP 2 Contents Executive Summary ................................................................................................................. 2 Q1) Using the BASES model described in Exhibit 9, forecast the estimated demand (trial and repeat) for the two Pizza options under consideration: Pizza and Topping and Pizza Only. …show more content…
We can analyse from exhibit 13,14 & 15 , that kit has huge potential of attracting customer segment consuming frozen pizza and fresh pizza from supermarket , but Nestlé should ensure use NESTLE REFRIDGERATED FOODS: CONTADINA PASTA & PIZZA (A) - GROUP 2 of high quality ingredients and avoidance of artificial ingredients or preservatives, as this is one of the most important reason that will catalyse the switch. Therefore, branding and advertising campaign should be built around awareness of masses about two main factors: High quality ingredients Zero preservatives and additives Significant switch in heavy pizza consumers wouldn’t be seen initially since: 1. They get a huge variety through take away and deliveries T 2. The brand loyalty to already existing chains like Pizza Hut, Dominos. In the long run, Nestlé can gain momentum in this segment if they are able to diversify the kind of pizza they will serve in the kit both in terms of crust and toppings. Q3) How does the pizza concept test data (Exhibits 19, 20, and 21) compare to the pasta concept test data (Exhibit 6)? Exhibit 6 talks about the Pasta concept. Pasta in this case was an already existent product, which acquired by Nestlé
4. How do the results for Pizza in Exhibits 7 and 8 compare to those for Pasta in 3 and 4?
health claims. Why? Because a health claim of a food product is a strong indication that It 's
Many advertisements nowadays don’t advertise objects with the verity of their quality. Rather, they get someone in the famous industry to advertise their product so the people that are watching see their favorite famous person and want to buy it because they use it. When most of the people that promote it don’t use it, or it never truly works as they say, and another way they advertise is through foods.
Following the success of Contadina Pasta and Sauces into the refrigerated foods market, the Nestle Refrigerated Food Company (NRFC) is worried about a potential decline in refrigerated food market share growth because of an increased amount of competitors. To expand the market, the company is considering launching Contadina Pizza. However, they have to determine if they can duplicate the success of their previous product.
“Hi, welcome to CiCi’s!” This is the warm greeting that every CiCi’s employee will welcome every customer with when they walk through the door. This warm welcome is just one of the many things that CiCi’s does to exceed the customer service expectations that come with a buffet style restaurant. With competition lurking, and the economy pinching, great customer service has become a premium. This is why CiCi’s focuses so much on the customer’s wants and needs. The mission statement
Using the same model as in Exhibit 9, the total projected volume of “Pizza Only” is 7.85MM units (see Appendix 1) and forecasted revenues are $33.5M, which is $11.5M under the minimum baseline (see Appendix 2).
The second project given was to prepare a meatloaf; the ingredients were provided: ground beef, chopped onions, salt, pepper, barbeque sauce, an egg, textured soy protein, and a few mild
Third alternative is to stand by, because the risk of non profitability is too high and because the perceived price and quality value does not give the product the best positioning. Nestlé should wait until doing deep test market to be sure about parent brand penetration rate and resolve price/value and positioning problem by trying to reduce product price. If this option is chosen, Nestlé will lose the first mover advantage, pre-empted by competitors and probably will never get the deserved market share.
rolled its No Dough® pizza into all its 184 stores. "We like to think of ourselves as a 'smart
* For the pasta we can see (exhibit 6) that 26% of total surveyed persons perceive it as a fresh product, only 8% think its price is too high, and 61% found nothing dislikable in it.
Pizza. A delicious food that many people claim today as their dinner or sometimes lunch. Pizza is one of the most eaten foods in the US and one of the most loved foods with its creamy cheesy, doughy crust, and mouth indulging tomato sauce. But what about frozen pizza? Does it have these same traits and any pizza bought normally for a slice of the price, but does it always turn out right?
Back when I was only five years old, pizza was always one of my favorite food in my life.
A wide product range for Nestle: Nestle’s large range of products means it has a much better chance to survive and thrive as a business, especially in tough conditions, as it is less affected by particular supply shortages or market movements.
Barilla is the world’s largest pasta producer that started from a family owned business in Italy. Barilla began expanding their operations by building a massive pasta plant. This plant became the largest and most technologically advanced pasta plant in the world. Eventually this growth caused Barilla to go into debt, which forced them to sell it to the U.S. firm, W.R. Grace. After 10 years, Barilla was able to buy the company back after they secured the funds to do so. With the investments and changes the W.R. Grace implemented during their ownership, along with an improving market, Barilla saw great annual growth (about 21%), and became the largest pasta manufacturer in the world.However, about 10 years after Barilla reacquired the company, when the pasta industry has a whole was pretty flat, they began having issues with demand fluctuation imposed on the company’s manufacturing and distributions systems. In order to combat these fluctuations, the manager at the time introduced the JITD program. Barilla now struggles with whether or not this new program can be implemented efficiently.
Given that the main challenge that Angelo’s Pizza is facing is that it has no strategic human resource management and that without this planning it will not be able to meet the business needs that are forthcoming, we can see how several strategies would be beneficial for its future success. For this, the Angelo should work with several HR tools including implementing a high performance work system. The implementation of high performance work system would determine what jobs the business needs, design the jobs, help identify and attract the type of employee needed to fill the job, determine appropriate pre-employment testing, and then aid in evaluating employee performance and compensating them appropriately so that they stay with the company. Therefore, the following HR tools should be addressed.