Netflix Essay

Netflix was founded in 1997 with the intent to revolutionize the way in which consumers watch movies and television shows. Their accomplishments both in innovation and in customer base for their service indicate that the firm has been, and continues to be, successful in doing so. Currently, the

Movie is common entertainment over the world, so Netflix has an opportunity to challenge abroad by online service platform.

Netflix followed a very well structured International strategy by planning their mission statement which is mainly directed to end users. “For one low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.”

Netflix is focusing on the groups that need to relax after a hard day of work, or just groups that seek for relaxation. This group likes to watch series or movies for their relaxation. This identifies some end-users to have a life with need for relaxation. Another lifestyle that some end users may have is the one which are fans of some movies/series genre, they love to watch some specific genre and that is where the Netflix service is based upon.

The downturn of the economy has taken away many peoples disposable income and Netflix’s limited online library may have caused customers to question if it was worth it or not.

Large catalogue of diverse shows and movies – Netflix has a vast collection of international shows and movies that other competitors in the market do not have.

cheaper and more convenient alternatives such as cable/ satellite providers offering recordings via DVR, cell phones, tablets and other electronic devices

Growing competition as a challenge represents the various companies that are now entering the market of online media-streaming. Companies such as HBO, Amazon, Google, and Hulu Plus have all began to offer media-streaming on the same electronic devices as Netflix, Inc. Currently Netflix, Inc. remains in the lead amongst its competitors; however, there is no guarantee that this advancement is a permanent one. It is inevitable that emerging companies will come up with creative ideas to gain the competitive edge and receive more consumers. For example, Amazon.com has “amplified

In addition, an independent research conducted in Bryant University suggest that out of 50 domestic students, 35 students like watching Indian movies whereas 8 did not like Bollywood movies and 7 have not watched it yet. Though the sample size is small, it serves to show that the domestic people are watching and accepting Bollywood movies. Netflix is an American internet based steaming media provider company which provides more than 100,000 movies. The most interesting fact is that 89% of the Foreign Movie section in Netflix, is Bollywood movies. Netflix has about 33.1 million viewers in United States alone and yet the “Most Watched Movie “and “Foreign Movie” section consist of many Bollywood movies. This shows that Bollywood has influenced the domestic audience as well the industry itself. The influence of Bollywood element and the Indian culture can be seen quite evidently in the music, dance and visual representation in Hollywood movies.

The CineMatch software also allows Netflix to maximize their library utilization. Increasing the demand for older or smaller market movies not only assists Netflix in better meeting subscriber demand but also decreases the payout of revenue sharing that often accompanies the most popular new releases. Netflix has revenue sharing contracts with most of the major movie studios. Under the agreements the firm pays a percentage of the subscription fees for a predetermined period of time in exchange for receiving the most popular titles at a considerably discount over the whole sale price (Netflix SEC).

1. Advertise the new bundle price of the online streaming and DVD rental. The advertisement department should develop new commercials about the changes that Netflix is about to offer for customers. The publicity of the new prices should ensure the growth on the profit for the company.

Netflix, the online subscription-based DVD rental service aimed to better satisfy customer in a way competitors didn’t, customized and personalized service with unlimited monthly rentals from a great variety of film offerings. Now they want to leverage their strengths to enter into the Video on Demand market

Netflix Inc. is in the entertainment market, which is a part of a larger video, film

The online movie rental business is changing. As technology changes, DVD’s will not be the medium of choice. The shift will be downloadable movies. Most people enjoy the ability to watch a movie immediately, thus another of Netflix’s

Netflix is a big topic of discussion on social media networks. It has also created the term “Netflix and Chill” which is used in many different ways. It has provided a way to watch TV online whether you're on a phone, tablet, or computer. It is also available on smart TVs. Netflix has made it’s own original series like House of Cards, Orange is the New Black, and the newest, Fuller House. Fuller House is a spinoff of Full House with most of the same cast members and some new. It was a very popular topic on the internet before it came out and now that it’s out it is too.