New media is dynamic. It is the emergence of the internet, social network sites to communicate, work and advertise through the use of devices like computers, tablets and mobile phones. New media is a powerful tool in the sense that one is able to communicate with people from all over the world and also expand businesses. Also, it is widely used to read news articles. Nowadays, new media is commonly used by news organisations and journalists to enhance newspapers and online news portals. News organisations presume that with new media, they are able to establish an online news site which could help with the organisations revenue by attracting the attention of readers towards its online news platform.
a) Our local newspaper The Straits
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These are the hottest social media networks now. They have been using these social media platforms to ensure that their news site is able to bring in more readers to remain interactive. The Straits Times used their Twitter account wisely as a sub-channel to post their news stories. Twitter outlets are good to post up a short header of the news along with its link to the online news site for the full story. Twitter nowadays is a medium where many go to find news or updates. At the same time, they have used the platform to bond and interact with readers. When readers know how considerate the organisation is regarding their readers, these readers become loyal to their news site or newspapers. Quoted from the article [1], “Singaporeans are busy people and love to know what is happening in real-time… they love to follow the local media news on Twitter and why checking news is one of the top daily behaviours…”, it shows how effective the online news site is to remain interactive with their readers. With over 200,000 followers on their Twitter [2], Straits Times is gaining recognition on the social world which helps their online news portal to gain popularity.
With the rising demand of online news portals, The Straits Times would be able to promote its traditional newspaper using social media. News posted on the online news portal are usually brief and not detailed as compared to newspapers itself. News posted on online news site serve to only work as
Social networking sites such as Twitter has made a tremendous change, in the aspects of how people network and communicate with each other over the past couple of years. Remarkably, Twitter was created in March 2006. By February 2010, the hype of this self-styled “New Twitter Experience,” Twitter users were sending out over 50 million tweets per day. In Peggy Orenstein’s article “I Tweet, Therefore I Am,” she exploits the argument that people should tweet for themselves, and not for the pleasing of their followers. Even though, since the article was featured in the The New Your Times. The relevance of this article was intended to be read by the readers of The Times, which most of them were businessmen and politicians between ages of 30-35. Nevertheless, this article was written on July 30th 2010, printed, and published in the book, The
The Internet has been changing the world since it is created. As a part of new media, social media is a fundamental shift in the way we communicate. It has been helped to create a digital global village that 26% of the world’s population is using social media and the number is keep increasing. (Qualman, 2013) This essay will attempt to discuss how has the social media changed the public sphere, mainly focus on the improvement of public participation, social relations and information dissemination. Also Mainland China is taken as an example to show that social media enabling democracy in a developing country. Social media is also being used in good ways to spread information. There are some disadvantages to be analyzed, too. The issues like lack of privacy, social media violence and social media out of control will be discussed in this essay.
Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.
Most everyone has some form of social media. Whether it be Facebook, Twitter, or Instagram people have a way of communicating and getting news from all around the world. Unfortunately, this news is not always correct or trustworthy. Many people are not attuned to reading long articles or papers and just want the short story. Social media readily gives them shortened and condensed stories one after the other. Therefore, “traditional media has to adapt to the audience’s new
Problem Statement: The advent of internet brought about both challenges and opportunities for the newspaper industry. On one hand, it required redesigning a new product suited for online customers and on the other it was an opportunity to reach to 123 million potential customers in this category. Thus to keep up with the pace of emerging digitization in every field, like all newspapers, New York Times also added online reading in their product portfolio. However it only worsened the crisis the newspaper was already going through. The operating profit declined by more than 76% from 234Mn$ in 2010 to a mere 57Mn$ in 2011. The circulations were steadily declining and the new online advertising could not compensate for print advertising
The newspaper industry is undergoing a radical change in three primary areas caused by technology. First, the underlying two-sided business model is changing. With the Advent of internet, news content is easily and freely available from various sources but lacks quality journalism and credibility. Revenues from online advertising are not large enough to compensate for decline in revenues from print advertising & subscription. Newspaper industry is experiencing new realm of new content delivery and in process of understanding and establishing sustainable sources and
There are two possible ways for the online newspaper to make money (Ferrell & Hartline, 2014). The first being USA Today can charge a fee for their App (Ferrell & Hartline, 2014). Second, advertising, like USA Today did in the past by offering six months of free advertising with a paid six months of advertising (Ferrell & Hartline, 2014). USA Today could offer content topic providers front page one inch blocks for one day a week advertising (Ferrell & Hartline, 2014). Distribution and promotion are the third and fourth steps, how to market the online newspaper to readers of all ethnicities, and genders (Ferrell & Hartline, 2014). What better way to promote an online newspaper to varies readers than to use social media as an outlet (Ferrell & Hartline, 2014). The website HootSuite can help USA Today manage their social media accounts like Facebook, LinkedIn, and Twitter (Hendrick, 2016). HootSuite can provide insight into which post resonate with target populations (Hendrick, 2016).
This dissertation aims to identify and explore the use of the different social media platforms, focusing on the impact that the rise of social media has had on journalism practices. In addition, this paper will examine the public’s responses to the news that they receive through social media platforms. Examples of social media platforms that this dissertation will include are; ‘Twitter’, ‘Facebook’ and ‘YouTube’ as scholars claim that these are the most frequently used sites in the 21st century.
There are two types of media, and each type has his way to broadcast the information. “These two types are traditional and-social” (Hayles K., 2004). Traditional media includes: radio, magazines, newspapers, television, different publications and so on. Social media is the process of the informational interchange. In recent years, social media became part of everybody’s life. People exchange the information, opinions, news everywhere: in blogs, social networks, forums, etc. People became sources to each other. The importance of social media is rising extremely.
Social media has taken off like a rocket throughout the years. The annoying sound of a modem connecting has turned into a soundless transaction. The wait time to connect is instant, opening a global world of interactions for people. You can now connect with anyone, anywhere at anytime at least once a day. Social media defined by Goyal is “Any platform,which provides the facility of sharing ideas, exchanging information and sending messages over an electronic medium, is considered as social media.” (Goyal,222). This is to include online magazines, Facebook, Twitter, Newspapers,Email, Blogs, YouTube and many more. Advertisers have taken notice to these platforms, utilizing social media to promote their brands, develop trust with the consumer,save money and target audiences faster than ever before.
New New media is communication channels that have been created recently. These channels interact with the user and give the user the ability to talk and communicate between other users in real time. Social networking is a prime example of new new media, blogs, Twitter or even YouTube all fall into the category of new new media, were as emails would fall into new media due to their introduction times and limiting factors. New new media summed up is users interacting with other users on a massive scale. Let us single out YouTube as an example, YouTube gives users with massive interaction through: likes, dislikes, shares, favourites or even reports. The content creators can get feedback in many different forms on their creations, the biggest feedback tool being the comments section, were users can share their ideas,
Both traditional and new media provide information, news and messages to inform us happenings around the world (UK Essays, 2013). Regardless of if it is the newspaper, magazine or Facebook, e-magazine, all types of media are able to relay information and entertainment.
To wholly have a grasp on how this new founded approach to journalism has changed alongside technology—as well as understanding the dangers such openness brings forth—one has to understand what exactly those changes are. Primarily, those that are writing for the sake of offering information have, whether willingly or not, fed into the usage of social media as it has become a centralized method of distribution that is relatively inescapable with the current times. As such those framing the news for the masses find an authentic avenue to stay in contact via social media that has benefits ranging from, “its extraordinary newsgathering potential; its potential as a new tool to engage the audience; and as a way of distributing our news” (Eltringham, 2012), all of which are deeply different from the presentation of reporting that occurred during earlier eras. Days of strongly structured instances of journalism that could not travel with such speed have been replaced as, “social media has trashed many of the foundations on
According to the 2010 article "Interaction of regional news-media production and consumption through the social space," newspapers, particularly regional media sources, are struggling to survive in an environment dominated by the Internet. These small papers must capitalize upon the potential of social media to generate interest in their product. " There is a strategic gap in terms of media organisations' use of the Internet (despite their developing multimedia portfolios) such that they are not fully harnessing the unique potential of social media to deliver engaging user experiences" (Kerrigan & Graham 2010: 302). The article advises regional newspapers to become 'hyper-local' and fill a local need not met by national sources, versus trying to replicate the output of national news sources. They can use "instant interaction and self-organising co-creation activities" to generate interest and rely more user input to generate content and interest in their news (Kerrigan & Graham 2010: 302). Print is no longer the medium of choice of consumers to research even serious news stories.
In this essay, I intend to analyse the The Straits Times and its online counterpart, www.straitstimes.com , as well as its other subsidiary STOMP (Straits Times Online Mobile Print). Given the premise that www.straitstimes.com is reflective of its parent, The Straits Times, it is imperative that we analyse The Straits Times as a whole, taking into consideration that in the end the popular media