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New Swipe Card System At London Heathrow Airport

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As described by Palmer, Dunlap & Akin, at the start of the peak holiday season, British Airways (BA) employees at London Heathrow airport participated in a 24 hour wildcat strike due to the implementation of a timeswipe card system that would monitor the employees ' clocked- in-and-out hours. To the executives, this change represented an improvement in technology that would increase organizational efficiency. To the staff, however, this change represented something entirely different; distrust and disrespect.BA executives had a history of ensuring that the organization was taken care of at the expense of its employees. Jobs were cut, agreements were broken, and this new swipe card system was just another example of the executives finding a way to monitor and control the staff to the organization 's economic gain. The staff feared that management would monitor their hours and send them home during off hours and then call them back to duty at peak hours. In addition, the way in which the change was communicated to the staff was what propelled the staff to revolt. The executives sprung the change initiative on the staff with little warning and provided inconsistent reasons for the necessity of the change. This made it nearly impossible for the staff to accept or adjust to the change in a positive way.
The strike resulted in enormous losses to BA in terms of customers, employee morale, and overall company reputation. Executives at BA did take a step back and reflect on their

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