Newspaper

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The promising future of newspaper

In the wave of information explosion appeared in 90’ last century, the channels to obtain information among people have apparently been diversified due to the rise of new media outlets through the medium of the Internet. Although some advantage of newspaper has been overshadowed by the excellent performance of new media, newspaper is actively adapting to social and economic transformation based on maintaining its existing advantages. For this reason, the essay will describe newspapers’ prospects and explore whether newspaper have been outdated in the globalised era.
The fact that people tend to choose new media to acquire useful and valuable information rather than mere newspaper is largely due to the
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Instead of mere boring character and simple page outline, modern newspaper pays more attention on colorful pictures and illustrative graphics, based on modern typesetting techniques. (Bob Franklin, 2008, p.637) In addition, the appearance of tabloid formats and compact editions are increasingly popular among young readers, women and commuters, because the most striking feature of these types of newspaper is the increased use of telegraphy or a colorful graphic in order to attract their readers. Therefore, for modern people, reading these types of newspaper is an effective and well-understood way to obtain information and may be popular among them for a relatively long time.
In order to gain predominance in the fury market competition and win readers, traditional newspapers have made great efforts to design its contents published and meet the demand of their target audiences. For example, newspapers tend to focus on a specific theme, called “personalized news” such as finance, entertainment, education as well as all fields readers are interested in.( Martin Conboy & John Steel, 2008) In this way, the

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