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Nifta Case Study

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Trump is taking a protectionist position on the NAFTA renegotiations. He believes that boosting the duty-free threshold to $800 for Canada and Mexico will reduce the United States’ $64 billion trade deficit with Mexico back in 2016. Trump’s administration sees this as liberating the trade barriers and opening opportunities for American businesses to expand their global reach by encouraging neighbouring countries to shop American products. Nonpartisan congressional research in 2015 concluded that NAFTA did not cause mass job loss (CNN, 2017). The trade deficit might not have been due to low Canadian and Mexican e-commerce sales but rather U.S companies relocating their manufacturing to Mexico and driven by low-wage competition. A huge …show more content…

The consumer still has the ability to shop on the Internet in search for the best deal and may opt to purchase items outside of North America. This bargain hunting consumer behavior could force retailers to sell their products on clearance to beat foreign online competitors and further thinning profit margins. Without profit, U.S. companies will then be forced to either outsource their manufacturing companies overseas or worst case scenario, go out of business. However, Trump has proposed to tax U.S. companies that choose to build their plants overseas and add tariffs on goods imported from Asian companies that can manufacture goods at a cheaper rate. American retailers may see some hope with Trump’s tax reform of pledging to decrease corporate tax from 35% to 15% which can be used to promote U.S. companies to invest in technology, manufacturing and job creation in the United States. Trump’s resistance to automation could limit retailers’ ability to prevent delivery bottlenecks and slow e-commerce growth. Automation would replace physically strenuous jobs at factories, but without e-commerce growth, companies will not have an incentive to hire talented employees that require skills to build a company. Trump’s overall tactics on job creation by keeping manufacturing companies in the United States could be a snowball of problems for businesses and consumers. Because Trump sees job creation as a political move,

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