Nintendo DS Analysis Essay

Nintendo take the actions it did? How did these affect the value created by the industry?

There are two types of environments which can have an impact on the organisational objectives and strategic goals.

These factors influence the internal environment of an organisation and they help in identifying the past and the present of the company, It also provides a frame work for reviewing strategy position and direction of the company.

For over thirty years, Nintendo has created hardware that changes the way people play, whether it is through groundbreaking controls and innovative gameplay experiences. Since the release of the original Gameboy, the company has used the concept “Lateral Thinking of Withered Technology.” It refers to “using existing, cheap, well-established technology in new ways, thus allowing Nintendo to introduce new, innovative concepts at affordable prices” (Mathis 1). However, while this philosophy suited the gaming giant, third party developers became frustrated over old hardware limitations. So much in fact, that for a while it deteriorated Nintendo’s market share (apart from the Wii). Additionally, members of GamesSpot’s Nintendo Fan Club argue that

Nintendo is a household name all over America and has been since the Nintendo Entertainment System was released back in 1983. Nintendo single-handedly saved the video game market and have created fond childhood memories for many people, including young adults and teenagers. Recently however, the video game juggernaut has been forgotten for other gaming companies since the commercial and financial flop that was the Wii U in 2012.

The Nintendo 3DS XL introduces many new features off of the original design of the DS. The gaming company Nintendo released the original DS in America in November 21st, 2004, The DS grew throughout the years from DS, DS lite, DSi, to DSi XL finally landing us with the 3DS XL released in June 21st, 2012. The Nintendo 3DS added many features, but the ultimately noticeable feature being the 3D option. This excited numerous Nintendo fans because they believed they were obtaining the future. These features make the Nintendo 3DS a great handheld gaming system.

Nintendo Company, Ltd is based in Kyoto Japan. They are recognized as being the "worldwide leader in the creation of interactive entertainment" (Nintendo, 2002, PG). Some of the world's best selling video gaming has come from the Nintendo Company, including Game Boy and Nintendo 64. In America Nintendo is based in Redmond, Washington. It is interesting to note that in American households nearly 40% have a Nintendo product.

The internal environment is important to all businesses as it directly makes impacts on the business. These factors can include resources, management values, stakeholder goals, strategy, corporate culture, employees, and capabilities. Fiat and Chrysler respectively have strengths and weaknesses which can improve, or hurt, what they bring to the global auto industry.

Over the years, corporations in the video game industry revolutionized the concept of consoles and videogames through strides of innovation. The videogame entertainment industry is highly competitive and is largely driven by creativity in the products being created. All throughout the 1980s and 1990s, Nintendo redefined entertainment through its innovative consoles and videogames. The company had skyrocketing sales. However, as new entrants such as Sony and Microsoft entered the market, Nintendo was exposed to severe competition. As a result, their sales and profitability started to plummet as the years progressed. Despite the shifts and changes in technology and forms of entertainment, Nintendo is adamant about sticking to its videogame strategy. In order for Nintendo to survive after the emergence of this technological substitution and be active competitor in the market, the company should license its popular games for use on smartphones and tablets.

The market environment consists of both the macro environment and the micro environment. On macro environment the firm need to follow it and they can’t to control it. It consist variety of external factors that is economic, social, political, legal and technological. In the macro environment the firm should analyze national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth, inflation, unemployment, etc.), social trends/attitudes, and the nature of technology's impact on its society and the business processes within the society. The microenvironment refers to the internal environment of the company such as consumer/customer, Supplier, competitors, the media (public) and in

Internal environment - includes conditions, events, and factors within the company that affect the organizational culture, activities, and employees’ behavior and choices. The internal environmental factors can be management changes, employee morale, financial changes, etc. The internal environment affects employees’ motivation, efficiency, and performance (Fraser & Simkins, 2010, p. 518).

Macro environment includes basic forces acting not only on the company itself , but also on its competitors, as well as elements of the micro environment . Usually its harder to influence on the macro environment then on micro , but it does not mean that firms should remain passive ; inability to control does not imply inability to influence . Often at the macro can be influenced by well- organized activities on public relations.

Organizational Environment: those forces outside its boundaries that can impact it. Forces can change over time and are made up of Opportunities and Threats. (7)

Microenvironment- microenvironment surrounds the factors that are close a company that affects their ability to serve their customers, this would include; Customers, suppliers, competitors, other departments within the company, general public, marketing intermediaries and finally members of the distribution channel. These are all forces that closely influence the company and they have a direct affect on the organizations relationship. The suppliers of a company are a part of the microenvironment as even if there is a slight delay in receiving any supplies off the suppliers can result in the customers not being satisfied. Marketing intermediaries are the people that are helping to promote and sell the companies products. Competitors include companies that are offering the same or similar products, for example; Morrisons, Tesco and Asda are all in competition with each. It is in the company’s best interest to develop a strategic advantage over their competitors, encouraging customers to come to them not their competitors. This would include Tesco giving you vouchers for any price difference with their competitors ( if your total bill comes to more than it would in one of the competitor stores then you are given the

The macro environment are the external variables that affect the organization and the organization does not have control over them this being politics, economy, socio-cultural and technology (PEST). While the micro environment helps to identify the industry attractiveness according to (Fyall & Garrod 2005). This definitions shows that this platforms are important as they will help in developing a strategy as the macro will indicate the situation which the business is faced with and