Nintendo DS Analysis Essay

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Introduction

The product I have chosen to study is the Nintendo DS. This product is one of Nintendo’s most recently released games consoles. I will explain what the Nintendo DS does. It is a handheld games console that consists of a book like structure. It has a small LCD screen on each side. One is a touch screen and the other is a viewing screen. The console also incorporates a microphone and has Wi-Fi capabilities. This allows the user to operate the game by using a small stylus on the touch screen, it can also listen to voice commands and can be used with other players if utilising the Wi-Fi feature. Nintendo is one of the world’s most globally recognised brands. It was founded in Kyoto, Japan in 1889. What it developed in those
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It is how the product is introduced and represented to the potential customer which makes the product desirable.
The marketing environment consists of three key sections.
1: The micro-environment: This environment holds the forces close to the company that affect its ability to serve its customers. These are the employees, suppliers, stakeholders and customers. Relationships in the micro environment can change over time. It influences the company directly and is the environment where the company can enforce some control or influence.
2: The macro- environment: This environment holds all the forces that are out of the direct control of the company. Such forces are described as follows.
• Political Environment
• Economic Environment
• Social and cultural Environment
• Technological Environment
Any organisations or companies that do not allow themselves to adapt to these environmental changes may suffer in the long term.
3: The internal – environment: This is where all factors that affect the company are internal. Internal functions such as finance operations etc, they impinge on the marketing function. This is affected by the organisational processes and the allocation of responsibilities within the company.
• Strengths
• Weaknesses
• Opportunities
• Threats
Applying these factors to my chosen product The Nintendo DS Lite by Nintendo Company

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