Nissan Motor Company Ltd (Nissan) is Japanese Company engaged in the automotive industry worldwide. The Company, including its associated brands, designs, produces and sells more than 3.7 million passenger cars and commercial vehicles in more than 190 countries. The Company is engaged in manufacture and sale of passenger automobiles, as well as the supply of automobile parts. Major overseas market for Nissan included Europe, North America, Africa, New Zealand and China.
The Company's major production sites are located in Japan, with additional facilities located in the United States, Mexico, the United Kingdom and Spain. In 1999, the Company established an alliance with Renault SA, a French automobile manufacturer. The alliance is
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Weakness: -
1) Dependence in overseas market: - Nissan produced a total of 3,378,000 units globally in FY2004. 1,482,000 million units of them were made at home and 1,896,000 units abroad. Nissan produces more vehicle abroad than at home. Increasingly dependent on overseas production indicating their pace of globalization. Nissan overseas dependency of operating income is over 50% which show they are in the fast lane of globalization.
The major risk of increasing dependency in other market is the risk associated with country in operation, financial transaction, and government policy. The figure below shows the declining share of total revenue at home and increasing share of overseas revenue. FY05-06 shows other foreign countries share as 10.6 against the 4.7 in FY03-04 which offset the revenue of Japan by 5%, while other proportion of total revenue remains the same.
2) Product Innovation time lag; - Nissan launched two new or redesigned vehicles, in comparison to 14 in the three previous years. Nissan has misjudged its model strategy in the United States over the past few years. Like the other Japanese automakers, the company was a relative late-comer to the country's high-profit margin and high-volume pick-up markets. Nissan's late entry meant that it has suffered from the decline in the sector as a result of rising fuel prices in the United States, While Toyota and
Honda has continued to embrace the changes that happen around its operations to ensure sustainability and profitability. The current global motorcycle manufacturing sector is full of competition. It, therefore, becomes crucial for every manufacturer to evaluate their strengths and weaknesses and then identify the opportunities to exploit to gain competitive advantage. Honda is Japanese based automobile company; it has numerous subsidiaries in Asia, Europe, and North America. Due to the advancements in technology, Honda will be required to make use of the latest technological trends to stay competitive. The business level strategy at Honda is in line with its enterprise and corporate strategy. The corporation also conducts Research and
Today, Toyota is the world's third largest manufacturer of automobiles in terms of both unit sales and net sales. It is also the largest Japanese automotive manufacturer, producing more than 5.5 million vehicles per year, equivalent to one every six seconds. See Appendix 1 for a list of its guiding principles. Appendix 2 depicts excerpts from the company’s 2000 annual report showing their main goals for that year. The company has 12 manufacturing plants in Japan and approximately 54 manufacturing companies in 27 countries throughout the world. These plants produce vehicles and components under the Lexus and Toyota brand names and employ about one quarter of a million people worldwide. In total Toyota vehicles are marketed and sold in more than 160 countries and regions with the automotive business, including sales and finance of the vehicles, accounting for more than 90% of the company's total sales. Appendix 3 shows worldwide sales and appendix 4 shows the models produced in North American Toyota plants. North Americanization of Toyota Since the late 1980’s Toyota had made several moves that showed their commitment to what management called the North Americanization of the company. The idea was to increase car sales in the lucrative North American market by also introducing manufacturing plants that produced parts and assembled whole vehicles for
Did you know Nissan has a burgeoning commercial vehicle business? This Japanese automaker with a huge manufacturing and distribution presence in the United States has pickup trucks, vans, and taxis designed with commercial customers in mind. With this division, Nissan has successfully carved out a significant slice of business in a highly competitive segment.
Toyota Motors Company is multinational Japanese vehicle producer, an enterprise that has it 's headquartered at Toyota, Aichi. Toyota Motors are the biggest world 's producer of the autos about the statistics of 2013 by the quantity of vehicles. Toyota was additionally the greatest maker of the autos in 2012 and has been the initial a car producer that delivered ten million vehicles for each year. It is likewise recorded the most significant assembling organization in Japan of the market capitalization and income. The engines business delivers its vehicles
A recent article posted on www.driving.ca, (LeBlanc, 2016), showed that of the top ten selling vehicles in the world for 2015, only three were American. Those three vehicles were the Ford F-Series (3rd place with 920,172 sold), the Ford Focus (4th place, with 826,221 sold), and the Chevrolet Silverado (9th place with 669,683 vehicles sold). As Hanne Keiling pointed out in her article on www.zebra.com (Keiling,2015), part of the challenge American car manufacturers face is a perception of
Nissan is guided by the corporate vision of enriching people's lives and contributes to the sustainable development of society through global activities. The company’s mission is to provide innovative and unique automotive products and services that deliver superior values to all stakeholders in alliance with Renault. As the world's leading automotive manufacturer, Nissan is also committed to providing solutions for human being. The company is committed to providing better, more valuable and sustainable mobility for all stakeholders - including customers, shareholders, employees and communities engaged in business activities. According to its business activities, Nissan not only create economic value, but also for the sustainable development of society to make a positive contribution.
General Motors is an inescapable organization in the United States that contributes heavily to the wealth of the U.S economy. Well known for the assembling of auto parts, trucks and cars also Finance and insurance is one of the occupied areas of general motors. Considering their SWOT analysis is very essential to identify its Strengths, Weaknesses, Opportunities and Threats for a continuous growth.
During the first half of this century, automobile imports were negligible on American roads. For instance in 1950s, only 21,287 automobiles were imported and local manufacturers ignored their presence in the belief that the imports were small and low quality. However, foreign automobiles have since set the quality benchmark and in 1986 reached an all-time high of 4.1 million units. In 1980s the big three auto makers (Ford, General Motors, and Fiat/Chrysler) formed joint ventures with Japanese automakers in order to capitalize on consumer attitude towards foreign automobiles. In 2004, the automobile manufacturers formed the
Based on the global market share statistics for 2014, the leading auto manufacturer was Japan’s Toyota Motor Corporation with 11.6% of the market shares. Ranked in second place was Germany’s Volkswagen AG with 11.1%. Third was the American General Motors Company with 8.2%. Continuing with order of rank is American Ford Motor Company in fourth place, and in fifth place it is a tie between Japan’s Honda Motor Company Ltd and Italy’s Fiat SpA with 5.9%. In the lower ranks is Nissan, Daimler, BMW, and SAIC (Statista, 2014). As seen by the statistics, the biggest competitors for America are Japan and Germany. In the past America was the front runner in the auto industry, which changed in 2009 when the American auto industry crashed. Recently there have been a steady climb in the American auto industry. With this improvement America is becoming one of the top auto manufacturers again.
The U.S. automotive industry is facing a difficult if not unprecedented period of competition and capital spending in its efforts to compete with Japanese automakers and to meet pending government regulations on emissions control and safety. These burdens are falling on an industry trying to cope with massive losses due to the 1990-1991. Despite worldwide capital spending of $90 billion between 1983 and 1989, the domestic manufacturers lost ground in terms of market share to the Japanese automakers. It is estimated that by 1995 Japan 's North American transplant capacity for cars and light trucks could reach 2.8 million units, compared with just over 2 million units in 1991. The combination of Japanese vehicles (imported and locally assembled), imports
This can be seen from Fig 3 that the export and import during 2005 and 2006 have significantly increased and it is foreseen that the future global trend would be increasing. Also, in order to lower the production costs, lots of international companies will transfer part of work in some countries with lower labor and material costs. This kind of out-sourcing activity enhances the global cooperation as well.
Over the years, the U. S. auto industry's market has been experiencing fluctuations due to many reasons including: price, quality and foreign competition. General Motors Corporation (GM) which had been the leading car and truck manufacturer had been experiencing declining market share and facing stiff competition from both U.S manufacturers and foreign imports such as the Asian auto producers that included Toyota, Honda and Nissan. The main reason for increased foreign competition was that foreign cars were more fuel efficient, smaller, less expensive, and often more reliable than their American counterparts.
“SWOT analysis is a historically popular technique through which managers can create a quick overview of a company’s strategic situation” (Pearce, II & Robinson, 2011, p. 140). Using this model, we will look at the external factors of the energy industry that affect Range Resources Corporation.
Maruti Suzuki India Limited (MSIL, formerly known as Maruti Udyog Limited) headed by Mr. Kenchi Ayuka, who is the current CEO; is a subsidiary of Suzuki Motor Corporation, Japan. MSIL has been the market leader in the Indian car market for over two and a half decades and counting. Maruti Udyog Limited (MUL), India’s finest and Asia’s largest automobile industry was established in 1981 by an act of parliament. MUL, the first automobile company in the world to be honoured with an ISO 9000:2000 certificate, also as mentioned above is a subsidiary of Suzuki Motor Corp (holds a 54% equity stake). The Government of India remains a significant equity stakeholder (10%). The company has two manufacturing facilities located at Gurgaon and Manesar,
According to What is SWOT Anlysis (2011), SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company.