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Nokia's Use Of Social Media Tend To Eliminate Barriers To Communication?

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1. To what extent is Nokia’s use of social media consistent with recommendations about matching the richness of media to the situation at hand?
Speaking about using social media, Nokia uses it in every part of their business, to monitor employees and their productivity. Communication richness varies depending on situations. As we know, there are rich and lean richness’s of media, Rich medium is best for non-routine situations. Referring to Nokia’s communication strategies, as an example of rich medium there are communications tools like Live Meeting and Video conferencing. Lean medium is the most effective for routine situations. BlogHub and VideoHub are Lean Medium for the Nokia company.
2. How does Nokia’s use of social media tend to eliminate barriers to communication? Explain.
Since the company created a Social Media Communications Team to improve communications, there was a goal to engage in social media externally and internally, contributing to product and service announcements by opening up a dialogue and driving online engagement and bringing out the company’s unique authentic voice. Thereby the company eliminates barriers to communication, such as sender barrier, encoding barrier, medium barrier, decoding barrier, receiver barrier, and feedback barrier. Particularly in this case, Nokia company uses unique programs VideoHub and BlogHub, which help to reject barriers by fostering collaboration and enabling horizontal and vertical communication.
3. To what

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