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North Face Situation Analysis Essay

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Product, is one of the most important aspect of the business and will most likely make or break the company’s success. As the owner of North Face how I package, label, and brand my products is extremely important. Consumers know my product from the logo that is put on all of our products, and the slogan “Never Stop Exploring”. All of the products that will sell online will be shipped in a cardboard box with a picture of mountains and the classic logo. Also, all products are backed by a lifetime warranty. The customer just has to send it back to the manufacture and they will receive a new item. However without the correct pricing, accurate promotion, and appropriate location no products would sell. At North Face we operate centrally out of California, because of the vast amount of resources. There is easy access to shipping ports and is at the center of a huge market. We use almost every type of transportation which includes airplanes, ships, trains, and automobile. Most of our sold online from our website and then shipped to the consumer directly. However we do sell our products in retail stores such as Dicks sporting goods, REI, and department stores, which …show more content…

They hold events at National parks, ski resorts, and anything that involves exploring. North Face also runs several commercials that show the true value of their products on outdoor channels. Many are on discovery and Nat Geo, along with sporting channels. Advertising is a huge at North Face and the main goal is to draw people’s attention, and make them want to buy the products. There is an annual North Face sale at all retail stores and online, which will discount many of the products 50%, and will get rid of old products to bring in the newer items. This also will help boost sales in the fiscal period was slow. It draws people’s attention back to the company, and sometimes also convinces many to

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