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Not Yet The Post-Imperialist Era By Herbert Shiller

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Throughout Not Yet the Post-Imperialist Era, the author, Herbert Shiller, refers to a number of other social theorists and researchers in an attempt to construct a well-rounded definition of the complex and varied concept of cultural imperialism. In doing so, he provides the reader with the broad understanding that cultural imperialism is the phenomena through which a culturally and politically powerful nation, in other words, a first world nation, imposes its culture onto a politically weaker and poorer nation, a third world nation, through its economic superiority and well established market policies for the purpose of reaping a profit. This can be done directly, through the exportation of media such as television and film, as well as indirectly, through the reproduction of …show more content…

In short, cultural imperialism is about cultural, financial, ideological, and corporate domination. Schiller’s makes a strong central argument about the continuance of the United States global media domination both directly and indirectly. Firstly, Schiller explains that other nations use the United States and their cultural products models of their cultural products such as media and broadcasting. Schiller uses Brazil as an example, explaining that, like in the US, Brazil uses television for the purpose of selling products. Not only does the US dominate global media in the sense that it sets the standard for global media structures and practices, suggesting that foreign, global media output is at its very basis, dominated by professional and economic ideologies, but it also dominates the cultural products being advertised on television, and likely through other global media. As Schiller

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