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Novo Nordisk Case Study: Mexican Experience from a Danish Firm: “Changing” Mexican Culture

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Mexican Experience from a Danish Firm: “Changing” Mexican Culture

i. Introduction
Nowadays is common to hear that the trend of business world is located in Emerging Markets, therefore most of the biggest and important companies in the world are startin to enter to those undeveloped economies that have a great potential.
Develop assertive HRM practices in those new markets are key issues in order to achieve the expected success.
The international human resource management models developed in the last decade pursues a contextual analysis of the standardization (global integration) of multinational parent companies' human resource management policies and practices and localization (local differentiation) of host countries …show more content…

3. What are the key strengths of Novo Nordisk in implementing its NNWoM in Mexico? How did the firm leverage these advantages given the history and current state of HRM in Mexico?
As it is explained in the case, historically , everything about HRM in Mexico, is about being fired or hired, in the last years it has changed a bit, but this is still the common condition in the Mexican business environment.
Thus, due to the hard labor conditions (law, lack of insurance and other basic benefits), employees are used to just receive a decent wage that allow them to live and to keep their work. Meaning that, Novo Nordisk has several strengths in its NNWoM, since it offers much more than Mexicans are used to receive from a company in terms of training, compensation, appraisal and rewards, communication systems etc.
In that way, the company is higly attractive to the Mexican workforce and it gets a strong positive reputation that becomes in a core competence of it.

4. You are an external consultant to Novo Nordisk Mexico. What area(s) within the HR department must be developed to enhance its visibility in Mexico?
Novo Nordisk is doing great designing an effective HRM strategy for the Mexican environment, the only area that they could work on more would be, promoting their philosophy of a healthy life style and routine within their employees, extending the messages and practices to the families of their

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