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OPER3160 Grocery Gateway Case Study

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OPER3160 Grocery Gateway Case Study
Executive Summary
To: Al Sellery, CEO, Claude Germain, Chief Operating Officer
From: Dominique Van Voorhis, Vice-President of Industrial Engineering and Operations Systems
Subject: Customer Delivery Operations
Issue: Grocery Gateway would like to increase their deliveries from 2.7 to 4 per hour and provide recommendations for improving and optimizing the delivery operations. To optimize delivery operations, two solutions are recommended. One, an upgrade to the route optimization software should be purchased to provide a more effective analysis of route suitability and set out appropriate delivery times. Two, a change in the cash collection from point of delivery to point of purchase will further …show more content…

- Grocery Gateway could request that customers pay for their purchases online thereby reducing the amount of time that drivers must spend at a client’s residence.
- The company has moved to a much bigger facility from 6,225 to 26,000 square meters which provides the potential for growth and logistics efficiency. Integration of 5 technology solutions systems currently being used would increase effectiveness and efficiency.

Threats
- If Grocery Gateway does not decrease its delivery window (i.e. set-up, return, and close-out times) and uses only 6.5 hours daily per driver for the actual delivery time, it would damage its position as being capable to satisfy customer needs in a timely manner, which increases the risk of lost customers.
- As the company offers liquor to its customers, there is a risk that minors could use this online service to illegally obtain alcohol. The company could be held liable and face charges and legal action and fees.
- There is also the risk that existing competitors may offer lower prices and offer faster service than Grocery Gateway does. There is a potential for unplanned delays that may make clients decide to no longer use Grocery Gateway; therefore, business could be lost.
- If Grocery Gateway does not invest in newer and better equipment for processing, scheduling and controlling deliveries, they can

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