Observations and Interviews:
I made my first field site visit at Caffe Strada on Saturday, October 21st at 1 pm. The cafe was slightly emptier than usual as it was “game day” that day and a good amount of people were instead at the football stadium. However, the atmosphere and ambience was still lively and loud and customers who were getting work done still managed to stay focused. I noted that the workers behind the cashiers were fast-paced, and worked in conjunction to minimize ordering time and keep long lines at a minimum and cater to as much people as possible. People from all different ages came to study, some ordered food while others just ordered a coffee. There was an older man right next to me reading the newspaper. On my other
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As for why he prefers Caffe Strada over any other Cafe, he said he felt safer on this side of campus. Neeraj admitted that he didn’t like the high homeless count at Downtown Berkeley, and he feels safer on the south side of the city. He also prefers Caffe Strada over the other cafes because it is the closest cafe to the Haas School of Business, where he currently studies.
I then visited Cafe Milano on Sunday, October 29th at 4 pm. Cafe Milano was a nice alternative to Caffe Strada because the atmosphere was noticeably different. I definitely felt more distressed at Cafe Milano over Caffe Strada and I cannot pinpoint the exact reason for this, but the feeling was intrinsic. I observed that the people at Cafe Milano were much younger than at Caffe Strada. Whereas Caffe Strada had more people of all age groups socializing and working on assignments, Cafe Milano was filled with primarily college students working individually on their school-work. Cafe Milano is split between an upstairs and downstairs lounge, but does not have a patio outside like at Caffe Strada. I interviewed a group of freshman working on homework: Wendy, Annie, and Brooklyn. I asked Wendy why she chose to study at a cafe rather than a library or her room, she said the background noise helped her focus because “when you are in your room you are too comfortable.” She also said that
This is evidence of people going to coffee shops with their electrical devices, and, more than likely, using the free wifi. Along with reifying the idea of what a coffee shop should be like, as was previously mentioned, the decorations in a coffee shop tend to be very non-intrusive and rather pleasant. This, in conjunction with the free wifi and electricity, makes the coffee shop an excellent destination for study. For this reason, there tend to be a large number of students who attend coffee
"Improving customers' lives by providing an opportunity to for people to socialize over premium drinks while relaxing in a casual café environment" (Blenz Coffee)
According to (Said, 2011), people frequencies café nowadays to communicate, socialize, looking for public spaces and (Desai, May 2011) sates that people going to café for work purpose. Urbanization and gentrification changes the function of traditional café to modern café that more friendly (Cohen, September 3, 2014).
Furthermore, all of these locations are not strategically placed throughout the campus, two are one side of the campus and another is at the front next to the bookstore. If you are on the other side of campus and only a few minutes before class or a meeting, good luck trying to get to one of these location, get through a possible line, decided what you would like from a limited menu, which should make you choose quickly since it might be only one or two options, and get to where you need to be in time. Then after all that work you put in might cause you to be tired since you not had to cross campus and now you might be not tired thanks to your caffeine but you might be sweaty or wet and cold since those are the two seasons in Texas. So why not have caffeine stations which are not just coffee shops, in more areas that will provide greater access of products to customers but could also increase profits and diversity of the supply. Since it would not only be more convenient but
I gathered my information from Dunkin’ Donuts shop on the Third Avenue. Dunkin’ Donuts is one of the largest coffee shop chains in the world. I chose this because it is close to our house. When I first walked into the shop, I heard Chainsmokers’ Closer song. It was also a quiet place sometimes where you could just sit and relax. It is a small place with limited seats. There were only three small tables and a long table. The place is air-conditioned, so it is cold. There is also free Wi-Fi, so the customers will not get bored while they are waiting in line or drinking their coffee. There is also a Baskin-Robbins inside the store, so it is not only a coffee shop but also an ice cream shop. I wanted to interview one of the staff, but they were busy. I ended up interviewing an old woman because she was sitting with me since there were limited seats. She is 71 years old and originally from Mexico. She was 23 years old when she moved here. She is married to a Mexican too and they had three children.
Fortunately, similarly to the panini station, the coffee bar in Stuart has consistently strong options and a convenient payment system that make coffee-consuming students like me feel at ease. Starting mornings the same everyday makes the school week easier and more manageable. Stuart’s coffee bar provides a variety of options, but always has the same list. Moreover, you can watch the drinks be prepared and can specialize your coffee however you like. I begin every morning with the BC Bolt, which has a unique title honoring the school. Later in the day I typically order an Iced Mocha Latte. Chocolate syrup swirls around the interior of the cup before two shots of espresso and 2% milk pour over top. The consistency of coffees offered each day in the same location makes the coffee bar at Stuart feel like a favorite coffee shop I visited each day in Pennsylvania. Furthermore, students conveniently pay for these delicious Stuart coffees on the meal plan, unlike at Stokes’ Chocolate Bar. To buy a coffee from Stokes’ Chocolate Bar, students must pay by Eagle Bucks, which is real money instead of the tuition we already pay. Thanks to these qualities, Stuart’s Coffee Bar provides consistency, convenience, and comfort to Newton
There are so many cafés in Zagreb, so we asked people if they are satisfied with the offer of various kinds of coffee in them. We also asked them if they like reading books and magazines and surfing on the Internet while drinking coffee. We were interested in what people think about representation of
The key insight for this campaign is focusing on how Arcadia Cafe is a home away from home for students while they re at college. This is important to our audience because they are homebodies and might be missing that element while living at Iowa State, and they already like coffee shops because of there laid back feel. And coffee shops are also a place to gather with others and get work done.
For my ethnographic report, I chose to study Starbucks located in the NJIT campus center in Newark, New Jersey. The purpose of this study was to identify the behaviors and possible needs of the people in the area that enter this establishment, and possibly all coffee shops located in a school campus. I conducted my ethnography research from 1:45 PM to 3:45 on Wednesday, February 5, 2017. It was slightly snowing that day, which is a variable that I took into consideration. I was sitting on the last seat of the corner, the opposite way from the cash register facing the entrance of the coffee shop. During the two hours that I spend at the coffee shop only 5 people walked in which I found unusual because people tend to grab a cup of coffee whenever the weather is unpleasant. Perhaps on snowing days people don’t tend to visit the campus center as much they go directly to class from their dorm or house.
On Monday, October 17 from one p.m. until two p.m. I observed people’s behavior in Starbucks on Clemson University campus. The majority of the population consisted of students most likely ranging from eighteen years old to twenty-four years old. This time of day seemed to be particularly busy, and from where I was sitting I observed human behavior as they interacted within the space. The room itself had an ordering area, an area to gather while waiting for your drink, and then multiple seating arrangements, such as booths, high tables, large tables, and small tables. Even with all the furniture the space had little obstructions, making it easy to oversee activity.
I decided to do my off-campus observation at Starbucks in Schiller Park. I sat at Starbucks for about thirty-five minutes and I observed the actions of the people around me. The relationships that I saw were friends, collogues, families, couples. Overall, I saw a fairly young crowd at this Starbucks location, people from ages 16-50. As I entered the coffee shop there were plants that were set up by the entrances. There was a huge food and drink counter at the right side of the shop. Behind the counter, there is a long table full of different electronic devices along the wall. The colors and shapes of the food, donuts, bread, and muffin. Beside the food and drink area, there is an area filled with tables, chairs, high
As a distractible person, I find myself doing my work in the small cubbyholes of Starbucks stores. Amongst, the unlimited supply of caffeinated drinks, and the white-noise generated by the mélange of indistinguishable conversation, sounds of espresso machines, and crappy jazz, I find it easier to focus in a Starbucks lobby. When you spend inordinate amounts of time in Starbucks you pickup on the unique social dynamics of a place which attracts salesmen, snobs, and students alike.
We believe, as Ursuline students, that we should hold ourselves to the highest of standards for our academic career. Unfortunately, other curriculars impact these goals which are self-evident: sports, clubs, relaxation, homework, stress, and spending time with family. We believe all these events are tiring, but critical to a well-rounded and enjoyable life. As a result, the coffee shop is worthwhile and beneficial for not only the Ursuline students, but the Ursuline community as a whole. The coffee shop is encouraged by the student body and teachers. Therefore, we believe that the solution to our following list of grievances is a coffee shop at Ursuline.
Here is a scenario countless Biola students can relate to: It is the end of your longest day of classes. Your pile of homework is waiting to be worked on but you would rather go out and socialize. You notice how your eyes begin to droop from drowsiness and how parched you long for a refreshing drink. It seems as if you cannot find a perfect compromise for school work, relaxation, and your social life. Luckily there is a location on campus where these tasks can coincide: Heritage Cafe. Ultimately the cafe is for buying coffee and going on with the rest of the day, right? While most consider this as true, there is a reason why there are tables, chairs, wifi, decor, music, and more throughout the cafe. Heritage provides a relaxing, calm environment, reminiscent of a petri dish that encourages community to thrive.
Due to their busy working schedules, most of the adults need to work from Monday to Saturday, and sometimes they do not have enough time to have a proper meal, so they prefer to have a cup of coffee and a piece of cake for their lunch or dinner instead. And even on their day off, they also need a cup of coffee to release their stress while having some entertainment or conversation with friends. The café is the place for them to spend a day as it can provide a comfortable atmosphere for them to relax, a place to read some books and magazines while enjoying a cup of coffee. They are not only enjoying the place there but also the essence of