Online Marketing Efforts And Increase Roi

The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

And yes, this information is valuable. But these analytics tools alone can’t offer the insights that drive successful business decisions. This level of analysis has to come from a certified “analytics ninja,” a person or team of people that can dig through the haystack to find the insights that move the needle. Even if you spend hundreds of thousands of dollars on the best analytics products out there, if you don’t have some certified analytics ninjas on your team, you’re just blindly wasting your cash. Essentially, your Web analytics tool is only as powerful as the person using it.

Organizations have incredible interests in "Web Analytics", yet regardless they can't make suitable business arrangements. The fundamental target of this standard is to execute web investigation instruments to most astounding worth. In the present procedure numerous huge undertaking organizations spend more than a large portion of a-million dollars a year on costly Web Analytics arrangements as opposed to spending even 50% of that cash on qualified web examiners. Because you are huge and have entry to colossal assets, does not imply that you should go for costly arrangements when there are scarcely any qualified heads to handle web examination in the association. Keeping in mind the end goal to separate themselves from free web investigation

In the world of technology that we live in today has forced companies in almost every industry to use whatever tools that are available to help them be competitive in their business industry. There are a few ways to do this, one of those ways is the use of Web analytics, which is the collection of raw data from users browsing habits and then taking the raw data and assemble the data into clear comprehensive results. This type of analysis is very useful for companies, as it helps them learn what users are doing and their habits and the best way to target these users.

On this week course, i read the material which is given on the reading assignnment and refer more information from internet about google analytics and web analytics. Though this

Website are a work in progress and we use analytics data as a tool to constantly help improve the content and calls to action.

Many studies show that while many of the Fortune 500 web-based companies had invested heavily, they had a hard time making reasonable business decisions. Many people argue or rather complain that these businesses had gigabytes as well as terabytes of data of Powerpoint and Excel files. Nevertheless, no meaningful implementable actions were taken. A 10/90 Rule is a rule that is applied to fix this kind of problem. The goal of this rule at this time is to achieve the highest value in executing web analytics in this situation. In this case, the cost of professional vendor services, as well as analytics tool, would account for $10. On the other hand, the need investment in the area of analysts and intellectual resources would account to $90. The main aim here is to achieve grand success for their people.

For years, web analytics has proven to be a means that revolutionize the way businesses

5. Kaushik, A. (2010). Web analytics 2.0: The art of online accountability & science of customer centricity. Indianapolis, IN: Wiley.

If you were to simply google the term “web analytics” and search for a definition, the ge-neric answer you would find is something along the lines of: the measurement, collection, and analysis of web data to study the impact of a website on its users. You might even find a more specific definition listing the types of metrics commonly measured such as how many people visited a certain site, how many of these people were unique visitors, and even how they got to this site. This view of the term “web analytics” is one that is all too prevalent but is outdated and incomplete. These definitions all focus on the “what” dimension of web analytics, the quantitative metrics and statistics acquired from collecting and analyzing clickstream data. When all you focus on in web analytics is the “what,” you find yourself with an abundance of data, but an extremely minimal amount of useful, actionable insight. And it is this insight, this unique perspective that web analytics has the ability to offer, that makes this tool such an exciting and innovative one. So, if web analytics is not so much about the “what,” what is it about? The answer, of course, is the “why.” It is infinitely more useful to know why people do the things they do on your site, as opposed to just knowing that they did. In addition to the “why,” it is also helpful to know answers to the questions “how much” and “what else.” So now, instead of just analyzing the clickstream to determine the

What can we do with all this data collected? Where do we go from here? What lessons can we learn from these trends? “Most Web analytics tools in the market, even today, simply spew data.

The main rationale behind any business is to be successful. Every year we see thousands of new businesses starting, however, only very few of them can actually survive and flourish in this extensively competitive and modern world. Having an excellent idea and a decent plan and executing it effectively will not bring success. Today, success requires more than planning and execution. It is very critical for businesses today, whether small or large; to be linked to analytics and have a thorough understanding of converting the analytics into actionable insights in order to have a competitive advantage over others. Analytics is an important component of successful modern online businesses or the businesses with a website. According to the book ‘Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity’ by Avinash Kaushik “Web Analytics is the analysis of qualitative and quantitative data from your website, to drive a continual improvement of the online experience that your customers, and potential customers have, which translates into your desired outcomes (online and offline).” Web analytics gives us data about our website, our visitors and their behavior on the web, bounce rate and conversion rates.

Picking the right analytics tool for a website can be a difficult, time-consuming and an expensive business. Choosing a suitable web analytics tool usually depends on the degree of interaction that a business has with its customers based on their determined businesses strategy. For companies such as Amazon that internet is the main platform to communicate with its customers a strong and reliable web analytics tool is vital. It is not surprising that such a big firm would use an internal comprehensive web analytics tool of its own. On the other hand, for small businesses that are not interacting with their customers solely through the internet or not selling their products online a less sophisticated web analytics tool would be enough.

According to Stephen Hamel(Hamel, 2009), web analytics is defined as “The extensive utilization of quantitative & subjective information (Principally, however not restricted to online information), measurable investigation,

Any web marketer and most website owners know and understand the value of using Google Analytics. It is one of the top, most powerful tools ever made for monitoring and analyzing website traffic, after all. Through it, it will be easy to gather important data about a site's visitors — who they are, where they are coming from, how they found a website, which browsers they used, and what keywords were typed in during a search. If Google Analytics is described with one word it would be insightful.