Organic Food : A Popular Trend Among Americans

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No matter where we go as consumers, we are faced with an endless amount of variety when it comes to product choices. Within the last several years the organic food market has become a popular trend among Americans. In today’s supermarkets, organic foods are everywhere, as they are no longer limited to only upscale retailers. Large corporations are jumping on the bandwagon and bringing the organic industry to the mainstream market, making the products readily available to the average consumer. The movie Food Inc. portrays this when the film shows Wal-Mart transitioning into this industry as it is flourishing with the recent health campaigns. In 2013 the organic food industry grew to $35.1 billion dollars, an 11.5% increase compared to the previous year ("Market Analysis"). Consumers seem to believe that organic foods have more health benefits, such as nutritional value, environmental benefits, and also take account for animal welfare. So what is the truth about organic food and why is it becoming so popular? It seems as though while organic food maybe the better choice, most consumers do not have a clear understanding on what organic food actually is and what it means.
What is organic food? When I asked this question to a few of my peers I found most answers to be lacking confidence and laced with confusion. Almost all of their responses were the similar phrase “I do know, it is healthier?” This led me to believe that not everyone is educated on this area of our food
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