Unit 1 – The Business Environment Organisation Structures Report Structure Help I will be discussing about two organisations and their organisational structure. This is Coca Cola and Syngenta. Coca Cola which was invented in the late 19th century by John Pemberton. Coca-Cola was bought out by a business person called Asa Griggs Candler and his marketing techniques led to Coca-Cola being a successful brand becoming a soft-drink market throughout the 20th century. Also, Syngenta AG is a global Swiss agribusiness that produces agrochemicals and seeds. As a biotechnology company, it conducts genomic research. Types of Organisation Structure at Coca Cola The Coca-Cola Company has a Separate International Division Structure because its international staffs operate separately and in isolation from head office. It has various divisions in all continents around the world with presidents that control each continental division. Coca-Cola has 5 continental divisions. ⦁ Eurasia & Africa Group ⦁ Europe Group ⦁ Latin America Group ⦁ North America Group ⦁ Pacific Group Each Continental division has vice presidents that control sub-divisions based on regions or countries. This structure is efficient for Coca-Cola since it is a very large company. Coca Cola Advantages The organisational structure of the Coca-Cola Company is flexible to meet both global and local needs. At the top of the structure is the corporate segment who gives support and direction to make new strategic decisions.
Organization structure developed from the ancient times of hunters and collectors in tribal organizations through highly royal and clerical power structures to industrial structures and today’s post-industrial structures. According to B.Mohr Lawrence Taylor in the early part of the organizational structure theory, Taylor, Fayol and Weber commented on the importance of structure to be efficient and effectively without the slightest question that whatever structure is necessary, people can fashion it. Organizational structure is a matter of choice.
The Coca-Cola Company has a Separate International Division Structure because its international staffs operate separately and in isolation from head office. It has various divisions in all continents around the world with presidents that control each continental division. Coca-Cola has 5 continental divisions.
The company is geographically located in most major united states locations. It employs a hierarchal organizational design. One of the contributing factors to its success is the company’s success in providing a dining experience for its customers that excel in choices, price, customer service, and serving size. The company is known world-wide for its delicious cheesecakes with the key factor being the variety.
For example, within the human resources department, all HR will share information and support the training and development of each employee.
Coca cola is one of the largest multinational soft drink companies in the world. It does its production in Cambodia, Ethiopia, Kenya, Mozambique, Namibia, Nepal and many other countries. The functional area is two type. They are internal and external.
Coca-Cola and PepsiCo compete at length with each other among an extensive list of other brands. A key concern for both of these companies in 2011 was their capability to market, produce, and distribute across national boundaries of a single nation. This concern has decreased as both companies were able to push though their limitations and were able to establish manufacturing plants in countries across the globe. (Coca Cola Company, 2011)
Coca Cola is an international organization which is operating in more than 400 countries. It deals in the beverage industry and is leading the industry for years. Coca Cola is a competing brand, which has made its place in the market competing against several brands. Coca Cola is considered as the leading brand and is ranked as number 1 international brand, according to the ranking of 2011. Coca Cola deal in the beverage industry and provides people with several products. It is a well-known name and people all around the world knows about it. Headquarters of Coca Cola is in Atlanta, and the company has been operating for more than 126 years (Wise and Baumgartner, 1999). In 1886, the company was formed and since then it has been serving millions of people around the globe. Coca Cola is the lead brand of Coca Cola Company, which is the greatest reason of its recognition. Despite many competitors like Pepsi Co, the company has been able to maintain its position in the
This then makes more people aware of them and so a lot of their products are sold out more recently. Their organisational structure also helps them to achieve their purpose and aims as the structure allows all the employees to communicate with each other and so allows them to come out with more ideas as a whole group.
The top management of the Coca-Cola tries to follow the prescribed culture of the organization. Coca-Cola has formal and documented values that are communicated to all the employees. The top level manager acts as role models to make sure that the rules and regulations are been applied in the company and closely administrator review their employee’s behavior.
Before the nineties the Coca-Cola company was having a centralize system of control, but after sometime they realized that if they had to meet the demands of the customers they should adopt a decentralized system in which the authority of decision making is distributed between different managers so that every sector can be managed effectively. This system was implemented in the nineties by the company’s board of directors. Now the organization is having two groups who are responsible for operating:
The Coca-Cola system is not a single entity from a legal or managerial perspective, and the company does not own or control all of their bottling partners. While many view the company as simply "Coca-Cola," their system operates through multiple local channels. The Company manufactures and sells concentrates, beverage bases and syrups to bottling operations, owns the brands and is responsible for consumer brand marketing initiatives. Coca Cola’s bottling partners manufacture, package, merchandise and distribute the final branded beverages to Coca Cola customers and vending partners, who then sell their products to consumers (Wikipedia, 2).
It has taken much more than simply the brand and product to grow Coca-Cola in the number one leader in the soft drink market. Over the past 100 plus years, Coca-Cola has built a huge network of distribution and manufacturing networks. These collaborations that are superior to all others and all types of relationships are a distinctive competency for Coca-Cola. The way that they organize and plan their contracts has proven to be extremely successful and continues to keep Coca-Cola at the top of the market. They have been able to build relationships with suppliers, buyers, bottlers, manufactures, retailers and consumers that are strengthened by the degree of loyalty from both sides of these relationships. They continue to manage their company
The Coca Cola Company is a multinational company with more than 140,000 employees, the company is in beverage business and its flagship product Coca Cola is considered one of the best soft drink. Coca Cola soft drink is the real revenue generator of the Coca Cola Company. The company was found in 1892 and by 2010 it was reported that the company has the serving of 1.7 billion per day so the company has only grown since its inception. The company is serving its product in more than 200 countries, and the Coca Cola Company owns more than 500 brands, this shows that the graphs of the company is moving upwards and the Coca Cola Company is growing at an immense rate.
The Coca-Cola Company is one of the world’s largest manufacturers and distributors of more than 500 non-alcoholic beverages, including Coca-Cola, Diet Coke, Fanta and Sprite lines. The company’s interest market covers more than 200 countries worldwide using the distribution system that includes independent bottling partners, distributors and retailers.
The structure of an organisation is built in order to achieve the distinct tasks by the labour and coordination between teams to provide goods and services. Organisational structure is selected in order to have a basic work and consistency according to the situation. The most foremost factors in an organisation are skilled labours, mutual understanding among the fellows and direct control to frame a good result. A good structured organisation results in quality production, which can be taken into peoples consider through marketing. When an organisation tracks in a solid structure, management plans and tasks can be easily constructed and executed. In this essay, I have been explained about the concept of Mintzberg five