Introduction The Coca-Cola Company is a beverage company, manufacturer, distributor, and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-ColaCompany in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers morethan 400 brands in over 200 countries or territories and serves 1.6 billion servings each day. Thecompany operates a franchised distribution system dating from 1889 where The Coca-ColaCompany only produces syrup concentrate which is then sold to various bottlers throughout theworld who hold an exclusive …show more content…
All three executives will continue to report to Muhtar Kent, Chairman and Chief Executive Officer. [http://www.coca-colacompany.com/press-center/press-releases/the-coca-cola-company-announces-new-operating-structure-and-senior-leadership-appointments] The Coca-Cola Company has a Separate International Division Structure because its international staffs operate separately and in isolation from head office. It has various divisions in all continents around the world with presidents that control each continental division. Coca-Cola has 5 continental divisions. Eurasia & Africa Group Europe Group Latin America Group North America Group Pacific Group Each Continental division has vice presidents that control sub-divisions based on regions or countries. This structure is efficient for Coca-Cola since it is a very large company. Coca-Cola is as an ethnocentric MNC because its domestic operations are very similar to its international operations. Regardless of the country or region, Coca-Cola operates the same way and sells the same brand and type of soft drink. The company has tight control over its operations from head
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The Coca-Cola Company, which is headquartered in Atlanta, Georgia, is an American multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stitch Pemberton in Columbus, Georgia. The Coca-Cola formula and brand were bought in 1889 by Asa Griggs Candler (December 30, 1851 – March 12, 1929), who incorporated The Coca-Cola Company in 1892. The company has operated a franchised distribution system since 1889, wherein The Coca-Cola Company only produces syrup concentrate, which is then sold to various bottlers throughout the world who hold exclusive territories. The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola Refreshments.
Coca Cola was focused on the globalization of its brand. Coca Cola has the widest variety in the beverage industry comprising of around 3300 products and it exists in almost 200 countries. Coca Cola has a global brand value and loyalty as compared to
Coca-Cola and PepsiCo compete at length with each other among an extensive list of other brands. A key concern for both of these companies in 2011 was their capability to market, produce, and distribute across national boundaries of a single nation. This concern has decreased as both companies were able to push though their limitations and were able to establish manufacturing plants in countries across the globe. (Coca Cola Company, 2011)
Coca-Cola has more than 700,000 system employees, including their bottling partners. The company’s operations reach over 200 countries worldwide, with six geographic operating segments. Coca-Cola’s head office is responsible for providing the company with an overall direction and support to the regional structure. The company’s Executive Committee makes key strategic decisions for the company. The Chair of the Executive Committee acts as a figurehead for the company and chairs the board meetings. He is also the CEO and is the senior decision
The Coca-Cola system is not a single entity from a legal or managerial perspective, and the company does not own or control all of their bottling partners. While many view the company as simply "Coca-Cola," their system operates through multiple local channels. The Company manufactures and sells concentrates, beverage bases and syrups to bottling operations, owns the brands and is responsible for consumer brand marketing initiatives. Coca Cola’s bottling partners manufacture, package, merchandise and distribute the final branded beverages to Coca Cola customers and vending partners, who then sell their products to consumers (Wikipedia, 2).
The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia.
The Coca- Cola Company is the world’s largest beverage company with the global headquarters in Atlanta, Georgia, competing in more than 200 countries worldwide during 128 years with more than 3500 products. The Company and bottling partners are dedicated to their 2020 Vision, a roadmap for doubling system revenues this decade, focused on five key areas: profit, people, portfolio, partners and planet.
Throughout this paper The Coca-Cola Company and its history will be discussed. The first part of this paper is about who discovered The Coca-Cola Company and how is was discovered. The second portion of this paper gets into depth about the company’s history, it also covers the rise and fall of the company, and the in-betweens. It will go through the years of 1893-1904, the years of 1905-1918 and the 1980s.The third portion of this paper will discuss the five major kinds of drivers of globalization for the company. The fourth part of the paper will be Coca-Cola today, in the 128 years of success and failure of Coca-Cola, it is still going strong. This paper will end with an overview of the entire paper and the conclusion of the company’s history and all of the in between.
A global perspective is a matter of survival for businesses. Strategic management is the process of specifying an organization's objectives, developing policies and plans to achieve these objectives, and allocating resources so as to implement the plans. The Coca-Cola Company (Coca-Cola) is a leading manufacturer, distributor and marketer of Non-alcoholic beverage concentrates and syrups, in the world. The company owns or licenses more than 400 brands, including diet and light beverages, waters, juice and juice drinks, teas, coffees, and energy and sports drinks. The company operates in more than 200 countries. Coca-Cola Enterprises is the world's largest marketer, producer and distributor of Coca-Cola products. It operates
Coca-Cola Inc. is a global leader in the beverage industry. The history of the company began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. The name Coca-Cola refers to two of its original ingredients: kola nuts, a source of caffeine, and coca leaves. Later on Dr. John S. Pemberton took his created flavored syrup to his neighborhood pharmacy and mixed it with carbonated water. Those who sampled it deemed the drink “excellent”. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca Cola” as well as designing the trademarked, distinct script, still used today (Worldofcoca-cola.com). Although Coca-Cola Inc.’s headquarters are in Atlanta, Georgia, the company’s operational reach encompasses over 200 countries worldwide across six operating regions: Eurasia, Africa, Europe, Latin America, North America, and Pacific (Coca-colacompany.com). We can say that Coca-Cola is available in every country, including Cuba and North Korea (through the grey market). Today the company produces more than 300 beverage brands and over 1.08 billion drinks are consumed per day around the world.
Are you a Coca-Cola or Pepsi person? Well I personally prefer Coca-Cola. In 1886 pharmacist Dr. John S. Pemberton founded Coca-Cola. He desired to create a delicious soft drink, so he conjured up a flavored syrup that might fill his desire. Pemberton then mixed the syrup with carbonated water to get a final product ready for sampling. The people who sampled his creation said that it was “excellent.” Frank M. Robinson is recognized for giving Pemberton’s beverage the name of “Coca-Cola” and giving the beverage its trademark. Coca-Cola then received the nickname “Coke” for short. After inventing what has become the number one selling drink, Pemberton sold his company to numerous parties, mainly including businessmen from
Selling products worldwide as a Corporation is strenuous to even imagine, yet alone to actually undertake. Not only do the foreign countries differ in terms of political and economic policies, their civilization and customs have to be considered. Coca-Cola keeps their customers pleased around the world by offering distinct flavors and drinks depending on geographic location. For instance, only in the Philippines do they sell “Jaz Cola” due to its unique flavor. The overall sugar content is also different around the world. A can of Cola gets ten teaspoons of sugar in Canada and only eight in Thailand (Pickles & Poulter, 2017). Those two teaspoons do not differ to a great extent in number, but in means of daily intake, they make quite a difference. In Mexico, Coca-Cola is used with cane sugar instead of high-fructose corn syrup. The corporation promotes several beverages that are distinct to Africa, Asia, Europe, and Latin America. In fact, 79% of all beverages are enjoyed outside of the MNC’s home country. (Coca-Cola Company, 2017). As a global leader in beverages, it would be unfeasible for Coca-Cola not to tailor some of their products to certain regions considering the colossal amount of culture differences.
The CEO of Coca Cola Kent, has stated that the segmentation of all the product is based on the geographies. Coca Cola classified its market as Asia Pacific, Americas, Europe, and Africa etc. This will enable them to address the specific needs and requirements of the customers. The company provides lot of autonomy to its units in each geographic locations so that they can run their operations with greater control. The place of consumption is also vital, for a soft drinks, most of the consumption happens at the sellers place, like restaurants, theatres, railway stations etc. However, for a consumer durable goods, the product is taken to
The annual reports conducted in 2005 tells that the coca cola company sells beverage products in almost more than 200 countries worldwide, Serving almost 1.6 billion drinks every day in 2010. Also in 2010 coca cola was recorded the first brand to top £1 billion sale in annual grocery in uk.