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The Company Structure Of The Coca-Cola Company

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Introduction The Coca-Cola Company is a beverage company, manufacturer, distributor, and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-ColaCompany in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers morethan 400 brands in over 200 countries or territories and serves 1.6 billion servings each day. Thecompany operates a franchised distribution system dating from 1889 where The Coca-ColaCompany only produces syrup concentrate which is then sold to various bottlers throughout theworld who hold an exclusive…show more content…
All three executives will continue to report to Muhtar Kent, Chairman and Chief Executive Officer. [http://www.coca-colacompany.com/press-center/press-releases/the-coca-cola-company-announces-new-operating-structure-and-senior-leadership-appointments] The Coca-Cola Company has a Separate International Division Structure because its international staffs operate separately and in isolation from head office. It has various divisions in all continents around the world with presidents that control each continental division. Coca-Cola has 5 continental divisions. Eurasia & Africa Group Europe Group Latin America Group North America Group Pacific Group Each Continental division has vice presidents that control sub-divisions based on regions or countries. This structure is efficient for Coca-Cola since it is a very large company. Coca-Cola is as an ethnocentric MNC because its domestic operations are very similar to its international operations. Regardless of the country or region, Coca-Cola operates the same way and sells the same brand and type of soft drink. The company has tight control over its operations from head
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