Outback Steakhouse - Going International

Company has evolved to handle joint ventures, but not all of them turn into successes.

Briefly explain why each of these five countries might or might not be a viable option for a new American business venture.

After exploring the four different models, the market development model is best aligned for them to succeed, more of the same restaurants in new markets. When they realized this was the model that needed to be followed, they altered the way they market and who they market too. First, they market to the Beef-Eaters, those looking for high end prime products. Their primary customers enjoy beef. Second, they have to market to places that are able to have U.S beef imported to them. Third, the average cost for just an entrée is $70, so they need to market to people with high-disposable income (Peter & Donnelly, 2013).

Countries that were considered for the expansion into the international market were Australia, & Canada. These two countries have extremely similar cultural dimensions based off

Germany: It has high standard of living and largest national economy in Europe. It seems to be one of the upcoming counties and will serve as good place to tap the untapped market.

Basically, the business partner model proves effective in building and promoting strong interpersonal skills among employees. In the CGMS case, this model will help identify and diagnose competency and cooperation between human resources employees. Adopting this model will reflect the effectiveness of both the executive management and lower level employees (Caldwell, 2008). Competent relationships between the CGMS management and employees will guarantee high levels of quality in the competent workforce. The performance culture model on the other hand demands performance records based on strategic goals throughout the organization (Graham, 2004). As is the case in CGMS, employee performance is directly affected by existing relationships

Anytime you start up a business or you take over another company there are multiple things you must do to get started. One of the major things one must do is decide on what type of ownership you want. There are many different types of business ownerships out there, but some will benefit you more than others. In this paper you will be learning about the difference two types of business ownerships you can have. The main point of the paper is to help someone that’s going to become an owner of a business be able to do what’s best for not only them, but also what will be best for the business. Sole trader ship and partnership are the two best ownership because they will benefit the owner and business more by going by what the company stands for.

This part of the project requires you to select at least 2 potential international markets for investigation for TTNQ.

From my research and experience, Canada is the most prominent selection for many reasons, but mostly because of the availability of multiple global opportunities. Understanding the culture, interactions, and they way they do business will allow us to be successful in beginning our international expansion.

The four owners of the firm will specialize in each of the following management areas: marketing, finance, community relations, and human resources. Our qualifications as business students save us the costs of outsourcing management roles and keeping them internally. Furthermore, all four owners at the inception of the business will deputize as technicians.

Based on mentioned environmental factors, exporting is chosen to start in the Japanese market. Direct exporting is more favorable, as more control over its international operations (including other MKC international markets) and which might lead to significant sales /profit return. A subsidiary in Japan will then established and hire strong local nationals as country manger, giving them specific strategic direction and clear profit-and-loss responsibility.

Netherlands, our products are quite affordable. The Netherlands has a high GDP per capita, and

Describe how Haier uses activity sharing and the transfer of core competencies to create value. (related diversification strategy)

If we have a closer look on the strengths of these companies, starting with Blue Apron, the effective marketing strategy of Blue Apron led the huge success(Reynolds). Blue Apron not only provided quality menus that meet the needs of the public, but also applied excellent marketing plans to attract customers. Blue Apron socially engaged with public by sending a message that

Ma has created corporate advantage through championing internal competition between subsidiaries, which although report directly to himself, are run as separate business units under the Alibaba Group. Ma provides each subsidiary with its own board of directors, operating managers and executive team to encourage competition (case p.7). Executives are rewarded through business autonomy, in conjunction employees are incentivised through stock options linked to group performance (case p.9).