Overview of the Research Process for Business Students

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What is Research?
People undertake research in order to find things out in a systematic way, thereby increasing their knowledge (Jankowicz, 1995). “Systematic” suggests that research is based on logical relationships and not just beliefs (Ghauri and Gronhaug, 2010). To “find things out” suggests there are a multiplicity of possible purposes for your research (Becker, 1998). It is therefore an activity which has to be finished at some point to be of use.
The results of research really are all around us in everyday life. Politicians often justify their policy decisions on the basis of research; Newspapers report the findings of research companies. Documentary programmes tell us about research findings and advertisers may highlight the
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It has not been changed or altered by human beings therefore its validity is greater than secondary data however it is important to remember it can only be considered as reliable as the people who gathered it. Gathering data in this way is time consuming, and incurs a high cost. More resources tend to be required and it can result in inaccurate feedback.

Secondary data is less valid but it is readily available and can be reused. It is cheaper and quicker to obtain in comparison to primary data. In some circumstances primary data does not exist and so one has to confine the research of secondary data.
The Research Process

Research is not neutral, but reflects a range of the researcher’s personal interests, values, abilities, assumptions aims and ambitions. “The research philosophy depends on the way you think about the development of knowledge” (Saunders et al. 2000, p.84)

Collis and Hussey (2003, p.52) highlight two main research philosophies and detail that there can be overlap between the two and both positions may be identifiable in any research project. They are the positivistic and phenomenological. Positivistic approaches are founded on the

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